PGDM in Sports Management with Dual Specialization
With the rapid surge in the sports industry, India is proving to be a prosperous sports ecosystem in the near future. Gone are those days when India was considered underdogs especially in the field of sporting culture and ecosystem. There were days, when a majority of the Indian population framed sports as secondary and a hobby. But a slow transition has turned the nation into a sport loving nation. In the present-day scenario, though cricket upholds its dominance, other sports have also made huge impacts and have grown drastically. With people realizing the importance of sports, fitness and various sporting activities, the market has opened up for a variety of leagues, tournaments and competitions at the highest level. With athletes and sports reaching a premium level, it is necessary to have a proper systematic sports management system in place.
Sports management will bring in the professionalism in various facets related to sports in terms of sports marketing, sports operations, sports journalism, sports branding, venue management, athlete management, sports PR, sports agent, sports media management, sports advertising, sports budgeting, sports event management, etc. With sports managers and management in place, the sporting ecosystem will turn out to be more polished in an effective and a professional way.