Sports Management

Does Sports Management have a Promising Future in India?

Sports are now called the Sunrise Sector in industry dialect with a growth rate of 12 % YOY. By 2022, FICCI’s Vision document estimated that there will be 43.7 lakh human resources across the sports sector. Since India is becoming a hot spot for sports fest and sports leagues, great scope for prosperity is growing for the field of sports management. With sports leagues like ICC World Cup T20, Indian Premier League, Pro Kabbadi League, Indian Table Tennis League, ISL, Futsal etc., India’s annual calendar is now dotted. These leagues have developed collective kinship towards sports and have also increased overall awareness and enthusiasm about it. Sports have also caught the attention of name, fame, glamour, media, and a considerable amount of money.

Sports have also seen an advanced boost in TRP of sports programs on television. To cater to the increasing demand in the industry, this has also helped create enthusiasm among the millennial about the idea of pursuing careers in sports management. An upsurge in the sports industry indicates a great need of professionals at various skill levels; sports managers are crucial among all.

Along with growing funds through advertising and sponsorship in a different sports league, India is hastily becoming a multi-sports country from a single-sport one. The sports industry is believed to grow at 10% per annum and is now pegged at close to INR 48 billion in market size. Since sports are consumed through online and social media modes, it is now becoming the medium for brands and marketers to find their audience.

At various institutions across the country, various world-class Sports Management programs are being offered. With the increasing popularity of sports, investment participation from corporate houses and marketers is also increasing. The study of planning, supervising and organizing different sporting events both international and domestic, including tournaments for cricket, football, hockey, golf, and other games are called sports management.

To enable future leaders to create higher growth for the sports industry, sports management courses proliferate the most pertinent information and understanding in sports and sports marketing. According to the industry’s changing dynamics and requirements, the curriculum for sports management courses is updated. To provide exposure to the global best practices, different faculty from the sports management and sports marketing industry, visit the institutes. Depending on interests and preferences, the sports management field offers the following opportunities:

1.       Business and administration, 2.       Curating venues 3.       Entrepreneurship
4.       Knowledge about sports law on contracts and drug use 5.       Managing and creating sporting properties 6.       Managing athletes
7.       Managing media 8.       Marketing of events or developing businesses 9.       Public relation,
10.   Sponsorship, broadcasting, marketing and merchandise of sports 11.   Sports management policy 12.   Sports marketing

A sports management degree offers exciting and satisfying career opportunities. To help students successfully innovate, ideate and succeed, they must be well acquainted with a wide-ranging understanding of the sports industry’s multi-pronged worth.

The academic rigidity of sports management curriculum is often synchronized with guest lecturers delivered by icons with exceptional accomplishments in areas of sports management. This helps students to instil more in-depth perception of the ideas and practice of management.

Career prospects in Sports Management:

Some world-class sports management companies come in cities like Delhi, Mumbai, Bangalore, Kolkata, and Hyderabad. This has amplified the need for trained professionals. According to FICCI 2014 report, for every 1,100 sports-person playing on the field, our country would require at least 55 coaches, 15 track and field experts, 25 sports medicine experts, 50 trainers, 22 sports nutrition experts, 11 sports psychologists, 106 strength trainers as well as competition managers, biomechanical engineers, sports photographers, sports journalists, sports management personnel, sports law experts and event managers.

Fifty-two official national sports federations and governing bodies in India lookout for professional sports managers. Marketing and branding also have a great scope in the field of sports; sports marketing managers and sponsorship managers are much in demand. In India and global brands like Nike, Reebok and Adidas, sports professionals with a deep understanding of sporting merchandise are in massive demand.

The richest cricketing body globally, the Board of Control for Cricket in India (BCCI), has taken the first step towards appointing a full-time CEO in the organization. To appoint a full time paid CEO to look after the football clubs’ management, the All India Football Federation (AIFF) is also making it compulsory for all the National Football League Playing clubs. Institutes like ISBR Bangalore is also initiating courses on sports management, seeing the potential in it.

Sports Management course and ISBR Bangalore:

India is proving to be a prosperous sports ecosystem in the near future, with the rapid surge in the sports industry. Gone are those days when India was considered as the second-best in the sports field. There were days when sports were considered as a hobby. Nowadays, other sports have also made huge impacts and have grown drastically, though cricket upholds its dominance. The market has opened up for a variety of leagues, tournaments and competitions at the highest level as people have started realizing the importance of sports, fitness and various sporting activities. It is necessary to have a proper systematic sports management system in place, with athletes and sports reaching a premium level.

Keeping into consideration the demand for sports management, ISBR Bangalore offers a PGDM in Sports Management with Dual Specialization. In sports facets like sports marketing, sports operations, sports journalism, sports branding, venue management, athlete management, sports PR, sports agent, sports media management, sports advertising, sports budgeting, sports event management, etc., sports management is likely to bring in the professionalism.

Stay tuned to ISBR Bangalore to know more about the promising future of sports management in India.

About ISBR

ISBR Business School, Bangalore based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Catagory , with multiple specializations.