Brief Profile of Speaker:Ms. Jeswini Vivian is customer-focused sales/marketing professional with 10 years of valuable experience in leading and contributing
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Category: Marketing Guest sessions
Innovations in Digital Marketing
Brief Profile of Speaker:Vineet Gupta is an entrepreneur, management consultant, and accomplished author. He has over 25 years of experience
Continue readingGUEST LECTURE ON “CUSTOMER BEHAVIOURAL ENGAGEMENT THROUGH INTEGRATED MARKETING COMMUNICATION” BY DR. RAHIM HUSSAIN ON 17/2/21
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and
Continue readingGUEST LECTURE ON “ADAPTING TO THE NEW RETAIL ENVIRONMENT – NEW NORMAL IN 2021” BY MR. GAUTAM SHARMA ON JAN 23RD, 2021
The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept.
Continue readingWorkshop on Funnel management- Prospecting to Closing Deals by Mr. Ramani Venkat-11th- 14th December 2020
The sales funnel also known as a revenue funnel or sales process refers to the buying process that companies lead
Continue readingGUEST LECTURE ON “BOYCOTT CHINESE GOODS – ITS IMPACT ON GLOBAL BUSINESS, INDIA AND IN TURN CHINA” BY MR. DHANUSHKODI ON 7-7-2020
A guest lecture was organized by Department of Marketing and IB in association with the Department of Finance on 7/7/20.
Continue readingGUEST LECTURE ON SHIFTS IN CONSUMER BEHAVIOUR POST PANDEMIC PERIOD BY DR. C.B. VENKATA KRISHNA PRASAD ON 16TH JUNE, 2020
The guest lecture was conducted by Dr. C.B. Venkata Krishna Prasad, Associate Professor, Dayananda Sagar Institute of Management, for PGDM
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