ISBR Research Center a leading institution in management education, proudly hosted the Final Public Viva Voce of Mrs. Sneha Rao (FPM12-2020) on April 8, 2026, at its Electronics City campus in Bangalore. This milestone highlights the institute’s commitment to academic excellence, research innovation, and doctoral-level scholarship.
Mrs. Rao’s achievement reflects not only her dedication but also ISBR’s strong research ecosystem that nurtures future thought leaders in business and management.
Doctoral Research on Gen Z Consumer Behavior and Technology Exposure
A key highlight of the FPM Viva Voce ISBR Sneha Rao event was her doctoral thesis titled:
“The Influence of Early Technology Exposure on the Consumer Behavior of Gen Z and Gen Alpha: Examining Limited External Exposure (LEE) and Its Impact on Social Validation and Resilience.”
Her research dives deep into modern digital ecosystems, exploring how early exposure to technology influences:
- Consumer decision-making patterns
- Social validation tendencies
- Psychological resilience among younger generations
This study contributes significantly to Gen Z consumer behavior research and offers actionable insights for marketers, educators, and policymakers.
Guidance, Evaluation, and Academic Rigor at ISBR
Mrs. Sneha Rao conducted her research under the expert guidance of Dr. Anand Shankar Raja M, Assistant Professor at ISBR Business School. The thesis was externally evaluated by Dr. Kavitha R from CHRIST (Deemed to be University), Bengaluru.
The viva voce panel included distinguished academicians and research experts:
- Dr. Anand Shankar Raja M – Chairperson & Research Guide
- Dr. Anandram K. S. – Senior Director
- Dr. Kavitha R – External Examiner
- Dr. M. R. Jhansi Rani – Director, Research Centre
- Dr. Shabista Booshan – RAC Member
The presence of such an esteemed panel ensured rigorous academic evaluation, reinforcing ISBR’s reputation as a top-tier research institution in India.
FPM Viva Voce ISBR Sneha Rao: Key Highlights of the Defense
During the defense, Mrs. Rao delivered a structured and impactful presentation covering:
- Research objectives and conceptual framework
- Methodology and data-driven analysis
- Key findings and managerial implications
Her responses to questions demonstrated:
- Strong conceptual clarity
- Analytical depth
- Expertise in digital consumer psychology
- Understanding of generational behavior trends
The committee appreciated her ability to integrate early technology exposure impact with real-world consumer insights.
Impact of Research on Future Business and Society
The implications of Mrs. Rao’s research extend beyond academia. Her findings provide valuable insights for:
- Digital marketers targeting Gen Z and Gen Alpha
- EdTech platforms designing youth engagement strategies
- Policymakers addressing digital well-being
- Organizations building resilient future consumers
Her work bridges the gap between technology exposure and behavioral science, making it highly relevant in today’s digital-first world.
Celebrating Academic Excellence at ISBR
The FPM Viva Voce ISBR Sneha Rao milestone is a testament to ISBR Research Center dedication to fostering research excellence and innovation. Mrs. Rao’s work sets a benchmark in understanding evolving consumer behavior in the digital age.
ISBR extends heartfelt congratulations to her and wishes continued success in her academic, research, and professional journey.
About ISBR Business School: ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school’s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students