The Research Journey & Developing the Research Acumen

Professor and HOD of Westminster International University in Tashkent is Dr. Prabha Kiran. She previously held the position of Assistant Professor at CHRIST Deemed to be University’s School of Business and Management in Bangalore.
She is a researcher at heart and an academic by profession. She has earned both an MBA in Marketing in Systems from CBSMS- Bangalore University, India, and a Bachelor of Engineering with a focus in Electrical and Electronics Engineering from MVJCE-VTU Bangalore, India. She holds a PhD in digital marketing from Chennai, India’s Vels University. She has eight years of research experience and has contributed significantly to government-funded projects in the fields of food technology and digital marketing.

She provides consulting and training services to MSME, startups, and mid-level organisational managers. She is a certified trainer and Google digital marketing expert. The organisation offers certification that is recognised in more than 70 nations and is accredited by ASCB (US).
The “The Research Journey” programme started on October 1 and October 8, 2022, in brief. Dr. Prabha Kiran, who was Orienting FPM-2022 batch students, conducted the session. The seminar included a brief discussion on what research is and if it is FPM by choice or FPM by necessity.
How significant is the study?

, How do I choose a research topic? , Is the chosen research helpful for your future? , How should your research be organised?

New Knowledge-on new Product and services, having a “Smart Goal” and how to deliver the Smart Research.

Learnings from the event: Dr. Prabha Kiran presented a session on “A Research Journey and Developing the Research Acumen” that covered planning a research journey, mind mapping to get started, setting a timeline, and how research may be used as a career enrichment programme. She also spoke about the research’s prompt completion, submission, and the development-related bottleneck.

Feedback from scholars:
According to Scholars the session was engaging and very discipline. Were highly appreciating the encouragement received to participate in the discussion and to share the doubts.

About ISBR: ISBR Business School, Bangalore-based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Category, with multiple specializations