In the ever-evolving landscape of marketing, staying ahead of the curve requires continuous learning, adaptation, and innovation. Recognising this imperative, ISBR Business School recently hosted a dynamic and insightful two-day Marketing Conclave titled “Navigating the Marketing Horizon: Trends, Tactics, and Transformations.” Held at the ISBR auditorium, the event served as a convergence point for industry stalwarts, thought leaders, and academia to delve into the latest developments reshaping the marketing arena.
The conclave featured four insightful panel discussions, each focusing on diverse themes crucial to contemporary marketing practices. With an emphasis on fostering dialogue and knowledge exchange, attendees were treated to various perspectives and strategies from esteemed panellists representing various sectors and domains. The panel discussion on “Digital Disruption in Marketing” featured distinguished industry leaders, including Mr Soumik Chatterjee, Head – Sales & BD, APAC at Elait, Mr Shantanu Saha, Chief Marketing Officer, METRO Wholesale, Mr. Gaurav Nigam, Field Marketing- Enterprise Business, Cisco and Mr. Koustubh Kanade, Healthcare Leader. The session was expertly moderated by Mr. Ankoor Dasgupta, Chief Marketing Officer at Shisham Digital Media Pvt. Ltd., providing attendees invaluable insights into leveraging digital platforms for enhanced sales, brand development, and customer engagement.
The panel discussion on “Customer-Centric Approaches” brought together esteemed panellists Mr Rohit Naidu S., Director – Business Expansion, GIOSTAR INDIA, Greater Bengaluru Area, Dr. Manjari Soni Bajpai, VP Sales and Marketing, Spark Technology Group Inc., UP, India, Mr. Raj Mruthyanjayappa, Chairman and CEO, Anthology/Talisma and Mr. Shiva Krishna HR, Director, CareerGyan. Moderated by Mr. Vijay Sharma, Vice President, Sonovision Aetos- Ortec Group, the session explored strategies for fostering customer-centric cultures and driving sustainable business growth in today’s dynamic market environment. The panel discussion on “Sustainability Marketing” featured prominent industry voices, including Ayushi Mona, Director, Marketing – SME Business & Direct, Delhivery, Ms. Anitha Shankar, Founder, Astu Eco, Mr. Shridhar N. Upadhye, Senior General Manager, Homelane. Moderated by Mr. Ankoor Dasgupta, Chief Marketing Officer at Shisham Digital Media Pvt. Ltd., the session delved into strategies for integrating sustainability into marketing practices and creating shared value for businesses and society.
The final theme of the conclave, “Agile Marketing and Rapid Innovation,” featured an esteemed panel comprising of Mr Tanmay Batabyal, Head of Marketing, Niral Networks, Mr Abdu Salam, Director, Microtec Events, Ms Divya Rangenahalli, Founder, MediaConnect, Mr Jaydip Sikdar, Consulting CMO, Prescience Decision Solutions and Mr Shoan Shinde, Marketing Leader. Moderated by Dr. Anand Agrawal, Executive Director, ISBR Business School, the session explored strategies for fostering a culture of innovation and agility within organisations to thrive in dynamic market environments.
The ISBR Marketing Conclave served as a testament to the institution’s commitment to providing a platform for thought leadership and industry collaboration. By bringing together diverse perspectives and expertise, the conclave facilitated meaningful discussions and insights poised to shape the future of marketing practices.
