Research on sustainable fashion and consumer behavior is gaining growing attention as businesses and consumers shift toward environmentally responsible practices. At ISBR Research Center, Bangalore, this important area of research reached a significant academic milestone with the successful Viva Voce of Mrs. Soundravalli R (FPM02–2020) under the Fellow Program in Management (FPM).
Her doctoral thesis, titled “Social Learning and Its Impact on the Purchase Intention for Recycled and Upcycled Apparel Products,” contributes valuable insights to the intersection of consumer behavior, sustainability, and fashion marketing.
Social Learning and Sustainable Fashion: Significance of the Research
The global shift toward sustainable fashion and environmentally responsible consumption has increased the demand for research that explains how consumers adopt eco-friendly products.
Through her study on sustainable fashion consumer research, Mrs. Soundravalli examined how social learning mechanisms influence the purchase intention of recycled and upcycled apparel products. Her research highlights how social influence can encourage consumers to make more responsible fashion choices, supporting the growth of sustainable apparel markets. The study integrates multiple perspectives from consumer psychology, sustainability studies, and marketing strategy to provide actionable insights for organizations promoting eco-friendly fashion.
Her research framework explores:
- Social learning and peer influence in sustainable purchasing
- Consumer perception of recycled and upcycled apparel
- Behavioral drivers of sustainable fashion adoption
- Marketing strategies for environmentally responsible apparel brands
Examination Committee Members
The viva voce examination was evaluated by a distinguished doctoral committee comprising experienced academicians and research leaders.
Examination Committee
- Dr. Lakshmi K. S. – Chairperson & Research Guide
- Dr. Anandram K. S. – Senior Director, ISBR Business School
- Dr. Manikandan M K M – External Examiner, Associate Professor, Christ University
- Dr. M. R. Jhansi Rani – Director, ISBR Research Centre
- Dr. Shabistha Booshan – RAC Member
- Dr. Balachandar S – RAC Member
Doctoral Achievement at ISBR Research Center
Following a detailed evaluation of the thesis and the successful defense, the Doctoral Committee unanimously recommended the award of the Fellow Program in Management (FPM) to Mrs. Soundravalli R (FPM02–2020).
ISBR Research Center extends heartfelt congratulations to Mrs. Soundravalli R on this outstanding academic accomplishment.
About ISBR Business School: ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school’s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students