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References
[1] Madan Gowda K J Anand Shankar Raja M. “Examining the Impact Media Marketing Activities: the
Mediating Role of Brand Trust, Perceived Value, and Customer Engagement”. In: Journal of Marketing
& Social Research, (ISSN (Online): 3008-0711), ABDC-C 2.9 (Nov. 2025), pp. 189–196. url: https:
/ / jmsr – online . com / article / examining – the – impact – media – marketing – activities – the –
mediating-role-of-brand-trust-perceived-value-and-customer-engagement–436/.
About ISBR Business School: ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school’s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students