ISBR PGDM Students Gain Global Exposure at FPT Vietnam Immersion Program
In a bid to nurture globally competent business leaders, ISBR Business School facilitated an international immersion program at FPT University, Da Nang City, Vietnam, from June 8th to June 15th, 2025. This week-long experiential learning opportunity offered PGDM students a deep dive into international business practices, cross-cultural communication, and regional industry dynamics.
Marketing Meets AI: Academic Insight with a Global Outlook
One of the key academic highlights was a future-focused session on The Role of AI in Marketing. Students explored how Artificial Intelligence is transforming customer engagement through emerging innovations such as AR experiences, voice search marketing, and AI-powered automation. These interactions expanded their understanding of how digital transformation is reshaping industries worldwide.
Another critical aspect of the program was Basic Vietnamese Language Training, where students acquired conversational fluency. These classes not only bridged cultural gaps but also empowered students to interact confidently with local vendors, guides, and peers—amplifying the immersion experience.
From Classrooms to Communities: Experiential Learning in Action
The program emphasized community engagement, with students participating in meaningful outreach initiatives—facilitating cultural exchange and embracing global citizenship values. Additionally, a guided industry visit to a leading Vietnamese firm exposed students to real-time market strategies, operational structures, and evolving retail and commerce trends within the ASEAN ecosystem.
Cultural Integration Through Exploration and Friendship
Beyond the classroom, cultural immersion activities provided an authentic taste of Vietnamese life. From exploring Da Nang’s bustling Night Market to navigating ancient alleys in Hoi An’s UNESCO heritage town, students embraced the local spirit.
They created traditional paper lanterns, tasted regional cuisines, cruised in basket boats through lush coconut groves, and shared memorable experiences with Vietnamese student buddies—creating bonds that transcended borders.
A Transformative Global Learning Experience
The FPT University Immersion Program stands as a reflection of ISBR’s global vision and dedication to experiential education. The students returned with enriched global perspectives, enhanced professional competencies, and a profound appreciation for Vietnam’s cultural, social, and economic landscape.
Such initiatives reinforce ISBR’s commitment to cultivating future-ready leaders who are not just industry-prepared, but also globally aware and socially responsible.
About ISBR Business School: ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school’s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students