Our speaker’s biographical sketch:
Mr. Pranjal Pandey is a Global Strategic Advisor in MarketsandMarkets.
Previous Work experiences:
- Account Manager, Google
- Retail Sales Intern, Bharat Petroleum Corporation Limited
- Accounts Manager, Ramco Systems
- Senior Placement Coordinator, National Institute of Technology, Tiruchirappalli National Institute of Technology, Tiruchirappalli
Abstract/Snapshot: Internationl office, ISBR, under the leardership of Ms. Supriya Lamba Sahdev, organized a special guest lecture by area expert Mr. Pranjal Pandey on – “Live Google Case Study into Digital Marketing” on 24th September 2022 for the PGDM students of batch 2022–24.
Flow of event: The session organized by Ms. Supriya Lamba Sahdev, Assistant Professor and Manager, International programs. Mr. Shashwat Shukla started the session with a brief introduction of the speaker, Mr. Pranjal Pandey, Global Strategic Advisor, MarketsandMarkets. Then the speaker took on the session and the students received the valuable inputs from the industry expert Mr. Pranjal Pandey, regarding the “Live Google Case Study in Digital Marketing.”
Key Concepts:
• Practical implementation via Google tools
• Outcomes
• Real time implementation Marketing & Branding during COVID & post COVID
• How industries cluttered market
• Industry live examples
Segmentation, Targeting, Positioning
• Strategy Innovation with Live use cases
• Business Partnership
He taught the students how to apply the digital marketing theories practically through live case studies. It was indeed a treasured learning experience delivered by a respected person of great stature, with a wealth of knowledge and experiences. The students not only gained the knowledge but also enjoyed the whole session until the end. The session was full of knowledge, which nurtured the students.
Feedback from students: The event was full of knowledge which nurtured the students. They
were well satisfied with the expert’s explanation.
About ISBR: ISBR Business School, Bangalore-based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Category, with multiple specializations