With the entry of Digital Media, the game plan of Marketing, Advertising and Branding has changed, leaving the Marketers in a dilemma in reaching out to their net savvy consumers. In the race for clicks, impressions and views, the essence of Brand Values is getting diluted. Conventional Integrated Marketing Communications has been challenged to deliver ROI. Digital and social media has changed the way we communicate, interact, transact and do business in 2017. Understanding the Consumer Psyche and the Brand Values together with Digital & social media concepts is crucial to do business today.
In this program, we will examine best-practices in Marketing Communications related to the business and the use of digital marketing and social media. We will be covering the high level of Strategic Marketing Communications through the digital way. Focusing on tools, case studies and hands on activities: How to come up with an Integrated Marketing Communication Plan using Digital Media for any organization, core concepts, budget allocation and Measurement model. We will discuss how specific firms can create a comprehensive social media and digital marketing plan and execute it. At the end of two days, you will be able to come up with a plan, how to sell it to the management.
