Research Publications: 2021-2022

Working Professionals’ Perception On Virtual Learning During The Covid-19 Pandemic In Bangalore, India”

Dr.Jhansi Rani M R

Name of the Journal/Publisher & Place of Publication : NavaJyoti, International Journal of Multi-Disciplinary Research.

ISSN: 2456-3781 Volume 5, Issue 2

PDF

Motives Driving the Entrepreneurial Thought: An Empirical Study on Micro Entrepreneurs

Dr. Y. Lakshman Kumar

Name of the Journal/Publisher & Place of Publication : Design Engineering.

ISSN: 0011-9342

PDF

Case Study on Marketing

Prof. Lanna Lalithan

Name of the Journal/Publisher & Place of Publication : McGraw Hill Education , B2B marketing- South Asian perspective.

5th edition

PDF

Need for Effective Risk Management Strategy during Software Development Process – A Holistic View

Dr Raghavi K Bhujang

Name of the Journal/Publisher & Place of Publication : Int. Jnl. of Advanced Networking & Applications (IJANA) Special Issue.

ISSN 2511-2518, Vol.12 No.13

PDF

COVID 19- A Metamorphosis In Indian Higher Education Institutions with Technology Infused Learning

Dr Sheetal Mahendher & Veena Shenoy

Name of the Journal/Publisher & Place of Publication : Psychology and Education.

ISSN: 3208-3217

PDF

Case Study: Impact of talent Management on IT Sector: Making HR Agile

Veena Shenoy

Name of the Journal/Publisher & Place of Publication : TKM International Journal for Research In Management,.

ISSN: 2455-684x

PDF

(PRE- PRINT ) Employee Affection Strategies through Employer Branding: Evidence from Indian Manufacturing Sector

Veena Shenoy

Name of the Journal/Publisher & Place of Publication : International Journal of Business and Globalization

ISSN: 1753-3635

PDF

Role of digital platforms in bridging employee - employer relationship gap: A Study with reference to select MSME‘s in Bangalore

Dr. Savitri Jayant G

Name of the Journal/Publisher & Place of Publication : Journal of Xidian University

ISSN :1001-2400

PDF

Leadership Challenges of Women in Virtual Work: A comparative study between IT and Educational Sector

Dr. Savitri Jayant G

Name of the Journal/Publisher & Place of Publication : Journal of Huazhong University of Science and Technology

ISSN: 1671-4512

PDF

COVID-19 Awareness of People and its Impact on Lifestyle and various Sectors of the Economy

Dr Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : Empirical Economics Letters

ISSN: 1681 8997

PDF

Impact of Covid -19 on digital entertainment industry

Dr Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : Sambodhi

ISSN: 2249-6661

PDF

Sentimental Analysis on the Union Budget, India-2020

Dr Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : High Technology Letters

ISSN : 1006-6748

PDF

COVID-19: Lockdown-Perception of Faculty and Students towards Life, Society, Teaching, and Learning.

Dr Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : Journal of Contemporary Issues in Business and Government

ISSN: 2811 2833

PDF

Slim Pickings and Hungry Strays in COVID-19

Dr Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : Sage Publication: Sage Business case Originals

ISBN: 9781529764093

PDF

Impact of COVID-19 on Shared Accommodations and Paying Guests (PG) - An Owner's Perspective

Dr Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : Post Covid Practices 1.0

ISBN : 978-93-5445-907-8

PDF

COVID-19 Pandemic, Vaccination - Rural, Urban and Religious Perspectives

Prof. Veena Shenoy

Name of the Journal/Publisher & Place of Publication : ISBR Management Journal

ISSN: 2456-9062

PDF

Factors affecting antecedence of Impulsive buying behaviour in Fashion Industry

Dr. Y Lakshman Kumar

Name of the Journal/Publisher & Place of Publication : Journal of Huazhong University of Science and Technology

ISSN- 671-4512

PDF

Knowledge of Small Traders on Goods and Services Tax in Bangalore City with respect to Pre COVID

Prof Usha and Prof Venkatesh bhaskar

Name of the Journal/Publisher & Place of Publication : EEL Empirical Economics Letters, 20 (Special Issue 4) (June 2021)

ISSN 1681 8997

PDF

Impact of Consumer Behaviour Based on Store Atmospherics

Dr Balagouda Patil , Dr. Guru Basava Aradhya S, Prof Sateesh Kumar TK, Mr. B Sampath Kumar, Mr. M Shiva Shankar

Name of the Journal/Publisher & Place of Publication : Palarch’s Journal Of Archaeology Of Egypt/Egyptology 18(9).

ISSN 1567-214x

PDF

Impact of COVID 19 on Managing Organizations Virtually: A Study on Strategic Changes with Reference to Teaching Professional

Dr Savitri Jayant, Dr. Nilla Chotai, MR Suji Raga Priya,

Name of the Journal/Publisher & Place of Publication : EEL Empirical Economics Letters, 20 (July 2021)

ISSN 1681 8997

PDF

DEMATEL Analysis to determine the factors affecting dropout in MOOCS

Dr. YLK, Madan Gowda K J

Name of the Journal/Publisher & Place of Publication : Empirical Economics Letters, 20 (Special Issue 5) (July 2021)

ISSN 1681 8997

PDF

Common biases found in the workplace: visible and invisible inequalities

Prof. Veena Shenoy and Mohan Kumar

Name of the Journal/Publisher & Place of Publication : Emerald Publishing Limited

ISSN 1475-4398

PDF

REVOLUTIONIZING RECRUITMENT BY EQUALIZING THE QUOTIENTS: MACHINE EQ AND HUMAN IQ

Dr Guru Basava Aradhya S, Mr Prajwal, Ms Jovitha

Name of the Journal/Publisher & Place of Publication : ANVESAK

ISSN : 0378 – 4568

PDF

EFFECTIVENESS OF ARTIFICIAL INTELLIGENCE ON BUSINESS DECISIONS IN IT INDUSTRY

Dr Y Lakshman Kumar, Dr Guru Basava Aradhya S

Name of the Journal/Publisher & Place of Publication : Tianjin Daxue Xuebao (Ziran Kexue yu Gongcheng Jishu Ban)/ Journal of Tianjin University Science and Technology ; E-Publication: Online Open Access; Vol:54 Issue:06:2021; doi: https://doicatalog.org/19.4102/jtus.v54i6.3451

ISSN (Online): 0493-2137

PDF

Impact of Employer Branding on Work-Life-balance of IT Employees in Bangalore

Dr Guru Basava Aradhya S

Name of the Journal/Publisher & Place of Publication : Palarch’s Journal of Archaeology of Egypt/Egyptology, Q3; ; Volume -18, Issue - 9; July 2021

ISSN NO: 1567-214X

PDF

IMPACT OF 3+2+2 WORK SCHEDULE ON ITES SECTOR

Dr Guru Basava Aradhya S

Name of the Journal/Publisher & Place of Publication : Palarch’s Journal of Archaeology of Egypt/Egyptology, Q3; ; Volume -18, Issue - 9; July 2021

ISSN NO: 1567-214X

PDF

An Analysis Of Brand Awareness Levels And Its Impact On Brand Salience Of Pepsico

Dr Y Lakshman Kumar, Dr Guru Basava Aradhya S

Name of the Journal/Publisher & Place of Publication : Turkish Journal of Computer and Mathematics Education; Vol.12 No.13(2021),

ISSN NO: 2511-2518

PDF

E-Grocery: The Driving Forces Of Consumer Behaviour

Dr Guru Basava Aradhya S

Name of the Journal/Publisher & Place of Publication : Turkish Online Journal of Qualitative Inquiry (TOJQI); Volume 12, Issue 5

ISSN NO: 4047-4053

PDF

An Ethnographic Insight Into ‘Consumer Purchase Behaviour’ during the Lockdown owing to COVID-19 Pandemic: A Study Taken in Bangalore with special reference to Kirana Stores

Dr Guru Basava Aradhya S, Dr KS Lakshmi KS, Ms Niveditha SB

Name of the Journal/Publisher & Place of Publication : EEL Empirical Economics Letters, 20 (Special Issue 4) (June 2021)

ISSN 1681 8997

PDF

Customer Relationship Management: A Study on Retail Communication Mix of Discount Stores

Dr Guru Basava Aradhya S

Name of the Journal/Publisher & Place of Publication : EEL Empirical Economics Letters, Volume 20 (Special Issue 4)

ISSN 1681 8997

PDF

IMPACT OF CONSUMER BEHAVIOR BASED ON STORE ATMOSPHERICS

Dr Guru Basava Aradhya S

Name of the Journal/Publisher & Place of Publication : Palarch’s Journal of Archaeology of Egypt/Egyptology,

ISSN NO: 1567-214X

PDF

"Sustainable Leadership - A Vital Determinant in VUCA World"

Dr. Jhansi Rani

Name of the Journal/Publisher & Place of Publication : ADVANCING RESEARCH FOR INNOVATION, SUSTAINABILITY AND ENHANCEMENT

ISBN 978-93-91303-22-8

PDF

Fostering Analysis of Livelihood Pre and Post Covid-19 using ML Techniques

Dr. Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : IEEE

ISBN:978-1-6654-1704-4

PDF

Research Publications: 2020-2021

Virtual Strike : Ban of 59 Chinese Apps in India and Users and Non-Users Perceptions,

Dr. Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : High Technology Letters Journal

ISSN: 1006-6748, Vol. 26, issue 8, pp. 841-848

PDF

Impact of knowledge management on IT sector Performance

Dr. Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : PalArch's Journal of Archaeology of Egypt/Egyptology

ISSN: PJAEE, 17(12)

PDF

An Empirical study on effect of Brands on Product Returns,

Dr.Karpagam T

Name of the Journal/Publisher & Place of Publication : ISBR Management Journal

ISSN : 2456- 9062, Vol 6, Issue 1

PDF

A Study on the Impact of Digitalization in Business Processes

Dr. Raghvai K Bhujang

Name of the Journal/Publisher & Place of Publication : 2nd International Conference on Innovative Mechanisms for Industry Applications

ISBN: 978-1-7281-4166-4

PDF

An Empirical Methodology to evade Risk Propagation by Identification of Risk at initial stages of Software Development

Dr. Raghvai K Bhujang

Name of the Journal/Publisher & Place of Publication : Journal of Test Engineering and Management

ISSN : 01934120, Vol.83

PDF

A study of work life balance(WLB) among the women employees in the garment sector

Prof. Pooja Vishnoi

Name of the Journal/Publisher & Place of Publication : ISBR Management Journal

ISSN : 2456- 9062, Vol.6, Issue 1

PDF

Study on the performance Indicators for B - School from the Students Perspective

Dr. Lakshmi K S

Name of the Journal/Publisher & Place of Publication : International Journal of Management Studies

ISSN : 2231-2528, Vol. VII

PDF

Challenges faced in online education of school going children - a parents perspective

Dr. Lakshmi K S

Name of the Journal/Publisher & Place of Publication : ISBR Management Journal

ISSN : 2456-9062, Vol.6, Issue 1

PDF

COVID 19 Lockdown Technology Adaption, Teaching, Learning, Students Engagement and Faculty Experience

Prof. Veena Shenoy

Name of the Journal/Publisher & Place of Publication : Mukt Shabd Journal

ISSN : 2347-3150

PDF

COVID 19 – Technology Adoption, Teaching, Learning, Students Engagement and Faculty Experience

Dr. Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : Mukt Shabd Journal

ISSN : 2347-3150

PDF

Management Education Curriculum & Industry Expectations – Diagnosing and Filling the Gap”

Dr.Jhansi Rani M R

Name of the Journal/Publisher & Place of Publication : Gazi University Journal of Science (SCOPUS).

ISSN : 13039709

PDF

Service quality and patients satisfaction: primary health career centers in rural Karnataka,

Prof. Veena Shenoy

Name of the Journal/Publisher & Place of Publication : Journal of Xi’an University of Architecture and Technology.

ISSN : 1006-7930

PDF

Impact of Knowledge Management on IT Sector

Dr Sheetal Mahendher

Name of the Journal/Publisher & Place of Publication : PalArch's Journal of Archaeology of Egypt/ Egyptology.

ISSN:1567-214x

PDF

Coca Cola India and its distribution channel: A selection by Analytic Hierarchy Process (AHP).

Veena Shenoy

Name of the Journal/Publisher & Place of Publication : High Technology Letters.

ISSN : 1006-6748

PDF

The existentialism of digitalization era in Human Resources.

Veena Shenoy

Name of the Journal/Publisher & Place of Publication : Mukt Shabd Journal.

ISSN : 2347-3150

PDF

Research Publications: 2019-2020

Volatile Emotions put you off at the workplace: A modern approach to emotional Intelligence

Dr.Jhansi Rani M R

Name of the Journal/Publisher & Place of Publication : ISBR Management Journal

ISSN : 2456 – 9062, Vol 5, Issue 1

PDF

Need for Effective Risk Management Strategy during Software Development Process - A Holistic View

Dr. Raghvai Bhujang

Name of the Journal/Publisher & Place of Publication : Journal of Advanced Networking & Applications

ISSN : ISSN: 0975 0282, Volume 10, Issue 5

PDF

Need for Effective Risk Management Strategy during Software Development Process - A Holistic View

Dr. Raghvai Bhujang

Name of the Journal/Publisher & Place of Publication : Journal of Advanced Networking & Applications

ISSN : 0975 0282, Volume 10, Issue 5

PDF

Risk Measurement with CTP2 on Software Development Process

Dr. Raghvai Bhujang

Name of the Journal/Publisher & Place of Publication : Smart Intelligent Computing and Applications pp 601-616, Part of the Smart Innovation, Systems and Technologies book series

ISSN : 978-981-32-9690-9_66, volume 160

PDF