{"id":9216,"date":"2025-06-01T15:40:00","date_gmt":"2025-06-01T15:40:00","guid":{"rendered":"https:\/\/www.isbr.in\/blogs\/?p=9216"},"modified":"2025-06-01T19:09:59","modified_gmt":"2025-06-01T19:09:59","slug":"research-publications-for-the-month-of-may-2025","status":"publish","type":"post","link":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/","title":{"rendered":"Research Publications for the Month of May 2025"},"content":{"rendered":"\n<p>ISBR Business School believes in the power of research and innovation as the cornerstone of academic excellence and societal progress. Our faculty and students contribute groundbreaking work that addresses pressing global challenges, from management strategies to emerging technologies. By fostering a culture of exploration and creativity, we aim to inspire future leaders and drive impactful knowledge forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">References<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Leonard L Naveen Pol. \u201cConsumer Behavior in The Age of Artificial Intelligence: An Empirical Study Using Structural Equation Modeling\u201d. In: Journal of Marketing Social Research, ISSN (Online): 3008- 0711, ABDC-C (May 2025, https:\/\/jmsr-online.com\/article\/consumer-behavior-in-the-age-of-artificial-intelligence-an-empirical-study-using-structural-equation-modeling-125\/).<\/li>\n<\/ol>\n\n\n\n<p>Stay connected with our monthly updates to explore how ISBR is shaping industries and transforming ideas into action.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>About ISBR Business School: <\/strong>ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school\u2019s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students<\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>ISBR Business School believes in the power of research and innovation as the cornerstone of academic excellence and societal progress.<\/p>\n","protected":false},"author":4,"featured_media":8444,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[836,26,13],"tags":[27,596,3206,472,2618,2321,2320],"class_list":["post-9216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-isbr","category-management","tag-isbr-business-school","tag-isbr-research-centre","tag-may-research-publication","tag-research-and-innovation","tag-research-publications","tag-top-business-schools-of-bangalore","tag-top-business-schools-of-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research Publications for the Month of May 2025 - ISBR Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research Publications for the Month of May 2025 - ISBR Blog\" \/>\n<meta property=\"og:description\" content=\"ISBR Business School believes in the power of research and innovation as the cornerstone of academic excellence and societal progress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"ISBR Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ISBR.Business.School\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T15:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-01T19:09:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ISBR Newsletter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ISBRCollege\" \/>\n<meta name=\"twitter:site\" content=\"@ISBRCollege\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ISBR Newsletter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/\"},\"author\":{\"name\":\"ISBR Newsletter\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/995a0ef76f95a59ac0492b0d1ef9dc65\"},\"headline\":\"Research Publications for the Month of May 2025\",\"datePublished\":\"2025-06-01T15:40:00+00:00\",\"dateModified\":\"2025-06-01T19:09:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/\"},\"wordCount\":118,\"publisher\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg\",\"keywords\":[\"ISBR Business School\",\"ISBR Research Centre\",\"May Research Publication\",\"Research and Innovation\",\"Research Publications\",\"Top Business Schools of Bangalore\",\"Top Business Schools of India\"],\"articleSection\":[\"Articles\",\"ISBR\",\"Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/\",\"url\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/\",\"name\":\"Research Publications for the Month of May 2025 - ISBR Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg\",\"datePublished\":\"2025-06-01T15:40:00+00:00\",\"dateModified\":\"2025-06-01T19:09:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#primaryimage\",\"url\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg\",\"contentUrl\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg\",\"width\":800,\"height\":500,\"caption\":\"Leadership in Action: ISBR Student Ambassadors 2025\u201327 during Badge Mounting Ceremony at ISBR Business School.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.isbr.in\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research Publications for the Month of May 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#website\",\"url\":\"https:\/\/www.isbr.in\/blogs\/\",\"name\":\"ISBR Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.isbr.in\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#organization\",\"name\":\"ISBR Blog\",\"url\":\"https:\/\/www.isbr.in\/blogs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2018\/11\/cropped-ISBR-logo-copy-2.png\",\"contentUrl\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2018\/11\/cropped-ISBR-logo-copy-2.png\",\"width\":170,\"height\":140,\"caption\":\"ISBR Blog\"},\"image\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/ISBR.Business.School\",\"https:\/\/x.com\/ISBRCollege\",\"https:\/\/www.youtube.com\/channel\/UChK_f5ozjk5JbvFImLUoZgQ\",\"http:\/\/www.linkedin.com\/companies\/isbr-business-school\",\"https:\/\/www.instagram.com\/isbr_bangalore\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/995a0ef76f95a59ac0492b0d1ef9dc65\",\"name\":\"ISBR Newsletter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74d4e08f31e1363f0b4c038f6013b6bfeaca617b33b6e06568d0d8cd4da10f1c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74d4e08f31e1363f0b4c038f6013b6bfeaca617b33b6e06568d0d8cd4da10f1c?s=96&d=mm&r=g\",\"caption\":\"ISBR Newsletter\"},\"sameAs\":[\"http:\/\/www.isbr.in\"],\"url\":\"https:\/\/www.isbr.in\/blogs\/author\/newletter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Research Publications for the Month of May 2025 - ISBR Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/","og_locale":"en_US","og_type":"article","og_title":"Research Publications for the Month of May 2025 - ISBR Blog","og_description":"ISBR Business School believes in the power of research and innovation as the cornerstone of academic excellence and societal progress.","og_url":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/","og_site_name":"ISBR Blog","article_publisher":"http:\/\/www.facebook.com\/ISBR.Business.School","article_published_time":"2025-06-01T15:40:00+00:00","article_modified_time":"2025-06-01T19:09:59+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg","type":"image\/jpeg"}],"author":"ISBR Newsletter","twitter_card":"summary_large_image","twitter_creator":"@ISBRCollege","twitter_site":"@ISBRCollege","twitter_misc":{"Written by":"ISBR Newsletter","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#article","isPartOf":{"@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/"},"author":{"name":"ISBR Newsletter","@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/995a0ef76f95a59ac0492b0d1ef9dc65"},"headline":"Research Publications for the Month of May 2025","datePublished":"2025-06-01T15:40:00+00:00","dateModified":"2025-06-01T19:09:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/"},"wordCount":118,"publisher":{"@id":"https:\/\/www.isbr.in\/blogs\/#organization"},"image":{"@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg","keywords":["ISBR Business School","ISBR Research Centre","May Research Publication","Research and Innovation","Research Publications","Top Business Schools of Bangalore","Top Business Schools of India"],"articleSection":["Articles","ISBR","Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/","url":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/","name":"Research Publications for the Month of May 2025 - ISBR Blog","isPartOf":{"@id":"https:\/\/www.isbr.in\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg","datePublished":"2025-06-01T15:40:00+00:00","dateModified":"2025-06-01T19:09:59+00:00","breadcrumb":{"@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#primaryimage","url":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg","contentUrl":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/01\/ISBR-Student.jpg","width":800,"height":500,"caption":"Leadership in Action: ISBR Student Ambassadors 2025\u201327 during Badge Mounting Ceremony at ISBR Business School."},{"@type":"BreadcrumbList","@id":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-may-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.isbr.in\/blogs\/"},{"@type":"ListItem","position":2,"name":"Research Publications for the Month of May 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.isbr.in\/blogs\/#website","url":"https:\/\/www.isbr.in\/blogs\/","name":"ISBR Blog","description":"","publisher":{"@id":"https:\/\/www.isbr.in\/blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isbr.in\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.isbr.in\/blogs\/#organization","name":"ISBR Blog","url":"https:\/\/www.isbr.in\/blogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2018\/11\/cropped-ISBR-logo-copy-2.png","contentUrl":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2018\/11\/cropped-ISBR-logo-copy-2.png","width":170,"height":140,"caption":"ISBR Blog"},"image":{"@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/ISBR.Business.School","https:\/\/x.com\/ISBRCollege","https:\/\/www.youtube.com\/channel\/UChK_f5ozjk5JbvFImLUoZgQ","http:\/\/www.linkedin.com\/companies\/isbr-business-school","https:\/\/www.instagram.com\/isbr_bangalore\/"]},{"@type":"Person","@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/995a0ef76f95a59ac0492b0d1ef9dc65","name":"ISBR Newsletter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/74d4e08f31e1363f0b4c038f6013b6bfeaca617b33b6e06568d0d8cd4da10f1c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74d4e08f31e1363f0b4c038f6013b6bfeaca617b33b6e06568d0d8cd4da10f1c?s=96&d=mm&r=g","caption":"ISBR Newsletter"},"sameAs":["http:\/\/www.isbr.in"],"url":"https:\/\/www.isbr.in\/blogs\/author\/newletter\/"}]}},"_links":{"self":[{"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/comments?post=9216"}],"version-history":[{"count":1,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9216\/revisions"}],"predecessor-version":[{"id":9217,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/9216\/revisions\/9217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/media\/8444"}],"wp:attachment":[{"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/media?parent=9216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/categories?post=9216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/tags?post=9216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}