{"id":3741,"date":"2017-10-06T09:57:00","date_gmt":"2017-10-06T09:57:00","guid":{"rendered":"https:\/\/www.isbr.in\/blogs\/?p=3741"},"modified":"2021-05-06T10:02:06","modified_gmt":"2021-05-06T10:02:06","slug":"digital-marketing-and-branding-workshop","status":"publish","type":"post","link":"https:\/\/www.isbr.in\/blogs\/digital-marketing-and-branding-workshop\/","title":{"rendered":"Digital Marketing and Branding Workshop"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" width=\"3\" height=\"14\" src=\"\">digital media is the most powerful tool in marketing today..<\/h4>\n\n\n\n<p>A Digital Marketing and Branding Workshop was organized at ISBR Business School on 13 October 2017 by Dr.K.S.Gupta, Director, Executive Education program. The facilitators of the workshop were Prof. Shiva Prakash, Founder, Think Tank IMC, and Mr. Suresh Babu, Founder, Web Marketing Academy.<\/p>\n\n\n\n<p>Digital and social media have changed the way we communicate, interact, transact and do business. understanding the consumer psyche and the brand values together with digital and social media concepts is crucial to do business today.<\/p>\n\n\n\n<p>This programfocused on examining best practices in Marketing Communications related to business and the use of digital marketing and social media.<\/p>\n\n\n\n<p>This workshop included:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Strategic marketing planning<\/li><\/ul>\n\n\n\n<p>\u00ab &nbsp;Integrated marketing communications model<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Core concepts of digital marketing and planning digital marketing strategy<\/li><li>How\u00a0\u00a0 to\u00a0\u00a0 allocate\u00a0\u00a0 budget\u00a0\u00a0 and\u00a0\u00a0 identify\u00a0resources<\/li><\/ul>\n\n\n\n<p>Search Engine Optimization and basics of Google Adwords Blogging for business, content creation, optimization, and marketing, Instagram, Linkedln, Twitter.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>About\u00a0ISBR<\/p><p>ISBR\u00a0Business School, Bangalore based, Top Class B School for PGDM or MBA, Consistently ranked as best Best Industry Institute interaction school in India, AiCTE- CII approved Platinum Category, with multiple specializations.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>digital media is the most powerful tool in marketing today.. A Digital Marketing and Branding Workshop was organized at ISBR<\/p>\n","protected":false},"author":1,"featured_media":3742,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[212,367],"tags":[479,480,481,27,482,483],"class_list":["post-3741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isbr-voice","category-isbr-voice-2018","tag-branding-workshop","tag-digital-marketing","tag-founder","tag-isbr-business-school","tag-mr-suresh-babu","tag-web-marketing-academy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing and Branding Workshop - ISBR Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isbr.in\/blogs\/digital-marketing-and-branding-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing and Branding Workshop - ISBR Blog\" \/>\n<meta property=\"og:description\" content=\"digital media is the most powerful tool in marketing today.. A Digital Marketing and Branding Workshop was organized at ISBR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isbr.in\/blogs\/digital-marketing-and-branding-workshop\/\" \/>\n<meta property=\"og:site_name\" content=\"ISBR Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ISBR.Business.School\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-06T09:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-06T10:02:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2021\/05\/12-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"493\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"blog_master\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ISBRCollege\" \/>\n<meta name=\"twitter:site\" content=\"@ISBRCollege\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"blog_master\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/digital-marketing-and-branding-workshop\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/digital-marketing-and-branding-workshop\/\"},\"author\":{\"name\":\"blog_master\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/a151401d80486d1b70639a6052f5b813\"},\"headline\":\"Digital Marketing and Branding Workshop\",\"datePublished\":\"2017-10-06T09:57:00+00:00\",\"dateModified\":\"2021-05-06T10:02:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/digital-marketing-and-branding-workshop\/\"},\"wordCount\":197,\"publisher\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/digital-marketing-and-branding-workshop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2021\/05\/12-7.png\",\"keywords\":[\"Branding Workshop\",\"Digital Marketing\",\"Founder\",\"ISBR Business School\",\"Mr. Suresh Babu\",\"Web Marketing Academy\"],\"articleSection\":[\"ISBR VOICE\",\"ISBR Voice 2018\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/digital-marketing-and-branding-workshop\/\",\"url\":\"https:\/\/www.isbr.in\/blogs\/digital-marketing-and-branding-workshop\/\",\"name\":\"Digital Marketing and Branding Workshop - 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