{"id":12793,"date":"2025-11-30T12:57:34","date_gmt":"2025-11-30T07:27:34","guid":{"rendered":"https:\/\/www.isbr.in\/blogs\/?p=12793"},"modified":"2026-01-04T13:13:48","modified_gmt":"2026-01-04T07:43:48","slug":"research-publications-for-the-month-of-november-2025","status":"publish","type":"post","link":"https:\/\/www.isbr.in\/blogs\/research-publications-for-the-month-of-november-2025\/","title":{"rendered":"Research Publications for the month of November 2025"},"content":{"rendered":"\n<p>ISBR believes in the power of research and innovation as the cornerstone of academic excellence and societal progress. Our faculty and students contribute groundbreaking work that addresses pressing global challenges, from management strategies to emerging technologies. By fostering a culture of exploration and creativity, we aim to inspire future leaders and drive impactful knowledge forward.<\/p>\n\n\n\n<p><strong>References<\/strong><\/p>\n\n\n\n<p>[1] Madan Gowda K J Anand Shankar Raja M. \u201cExamining the Impact Media Marketing Activities: the<br>Mediating Role of Brand Trust, Perceived Value, and Customer Engagement\u201d. In: Journal of Marketing<br>&amp; Social Research, (ISSN (Online): 3008-0711), ABDC-C 2.9 (Nov. 2025), pp. 189\u2013196. url: <a href=\"https:\/\/jmsr-online.com\/article\/examining-the-impact-media-marketing-activities-the-mediating-role-of-brand-trust-perceived-value-and-customer-engagement--436\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:<br>\/ \/ jmsr &#8211; online . com \/ article \/ examining &#8211; the &#8211; impact &#8211; media &#8211; marketing &#8211; activities &#8211; the &#8211;<br>mediating-role-of-brand-trust-perceived-value-and-customer-engagement&#8211;436\/<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>About ISBR Business School: <\/strong>ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school\u2019s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students<\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>ISBR believes in the power of research and innovation as the cornerstone of academic excellence and societal progress. Our faculty<\/p>\n","protected":false},"author":4,"featured_media":4192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[884],"tags":[880,596,1946,472,2618,2320],"class_list":["post-12793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fellow-program-in-management","tag-fpm","tag-isbr-research-centre","tag-phd-in-management","tag-research-and-innovation","tag-research-publications","tag-top-business-schools-of-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research Publications for the month of November 2025<\/title>\n<meta name=\"description\" content=\"Research Publications for the month of November 2025: Highlighting the research excellence at ISBR Research Center.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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