{"id":12682,"date":"2025-11-20T16:10:00","date_gmt":"2025-11-20T10:40:00","guid":{"rendered":"https:\/\/www.isbr.in\/blogs\/?p=12682"},"modified":"2026-01-03T17:10:52","modified_gmt":"2026-01-03T11:40:52","slug":"impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence","status":"publish","type":"post","link":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/","title":{"rendered":"Impact of Influencer Marketing on Consumer Behaviour : Viva Voce Defence"},"content":{"rendered":"\n<p>Influencer marketing consumer behaviour research in India continues to shape the future of digital marketing, and ISBR Research Centre is proud to announce a remarkable scholarly achievement in this domain. ISBR congratulates <strong>Mr. Chitranka K (FPM05-2022)<\/strong> from the Fellow Program in Management (FPM) \u2013 2022 Batch for the successful completion of his Final Public Viva Voce.<\/p>\n\n\n\n<p>His doctoral thesis, titled <em>\u201cImpact of Influencer Marketing on Consumer Behaviour in India\u2019s Electronics Market: A Mixed-Methods Investigation of Trust, Regulation &amp; Behaviour,\u201d<\/em> addresses one of the most relevant and fast-evolving areas in the Indian digital ecosystem. The research was guided by <strong>Dr. M. R. Jhansi Rani<\/strong>, Professor &amp; Director \u2013 ISBR Research Centre, and evaluated by <strong>Dr. S. Sai Ganesh<\/strong>, Professor at Dayananda Sagar Group of Institutions, who served as the External Examiner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing &amp; Consumer Behaviour \u2013 A High Impact Research Focus<\/h2>\n\n\n\n<p>Mr. Chitranka\u2019s study offers deep insights into the interplay of trust, regulatory frameworks, and consumer decision-making within India\u2019s fast-growing electronics sector. With influencer-driven purchasing becoming mainstream, his work contributes significantly to academic knowledge and managerial practice. His research focused on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer marketing analytics<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Consumer behaviour modelling<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Trust and online engagement metrics<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Regulations in digital advertising<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Examination Committee Members<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dr. M. R. Jhansi Rani<\/strong> \u2013 Chairperson &amp; Research Guide<\/li>\n\n\n\n<li><strong>Dr. Anandram K. S.<\/strong> \u2013 Senior Director, ISBR<\/li>\n\n\n\n<li><strong>Dr. S. Sai Ganesh<\/strong> \u2013 External Examiner<\/li>\n\n\n\n<li><strong>Dr. Veena Shenoy<\/strong> \u2013 RAC Member 1<\/li>\n\n\n\n<li><strong>Dr. Anand Shankar Raja M.<\/strong> \u2013 RAC Member 2<\/li>\n<\/ul>\n\n\n\n<p>ISBR Business School extends its heartiest congratulations to Mr. Chitranka K on this significant academic milestone. His achievement not only reflects scholarly excellence but also strengthens ISBR\u2019s reputation as a centre for cutting-edge management research. We wish him continued success in his academic and professional journey.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>About ISBR Business School: <\/strong>ISBR Business School, located in Bangalore, India, is a premier institution dedicated to providing world-class education in business and management. Accredited by the NBA and recognized by the Association of Indian Universities and the Ministry of HRD, Government of India, ISBR has consistently been ranked as a platinum institute by AICTE-CII. With a diverse student body, a strong emphasis on industry collaboration, and a curriculum designed to foster innovation and leadership, ISBR Business School is committed to shaping the business leaders of tomorrow. The school\u2019s robust placement record and partnerships with top global companies underscore its commitment to excellence and career readiness for its students<\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing consumer behaviour research in India continues to shape the future of digital marketing, and ISBR Research Centre is<\/p>\n","protected":false},"author":4,"featured_media":12684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[884],"tags":[],"class_list":["post-12682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fellow-program-in-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing Consumer Behaviour Research<\/title>\n<meta name=\"description\" content=\"FPM scholar Chitranka K successfully completes his final public viva voce on Impact of Influencer Marketing on Consumer Behaviour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing Consumer Behaviour Research\" \/>\n<meta property=\"og:description\" content=\"FPM scholar Chitranka K successfully completes his final public viva voce on Impact of Influencer Marketing on Consumer Behaviour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/\" \/>\n<meta property=\"og:site_name\" content=\"ISBR Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ISBR.Business.School\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T10:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-03T11:40:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ISBR Newsletter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ISBRCollege\" \/>\n<meta name=\"twitter:site\" content=\"@ISBRCollege\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ISBR Newsletter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/\"},\"author\":{\"name\":\"ISBR Newsletter\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/995a0ef76f95a59ac0492b0d1ef9dc65\"},\"headline\":\"Impact of Influencer Marketing on Consumer Behaviour : Viva Voce Defence\",\"datePublished\":\"2025-11-20T10:40:00+00:00\",\"dateModified\":\"2026-01-03T11:40:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/\"},\"wordCount\":290,\"publisher\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg\",\"articleSection\":[\"Fellow Program in Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/\",\"url\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/\",\"name\":\"Influencer Marketing Consumer Behaviour Research\",\"isPartOf\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg\",\"datePublished\":\"2025-11-20T10:40:00+00:00\",\"dateModified\":\"2026-01-03T11:40:52+00:00\",\"description\":\"FPM scholar Chitranka K successfully completes his final public viva voce on Impact of Influencer Marketing on Consumer Behaviour.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#primaryimage\",\"url\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg\",\"contentUrl\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg\",\"width\":880,\"height\":660,\"caption\":\"FPM Completion\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.isbr.in\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impact of Influencer Marketing on Consumer Behaviour : Viva Voce Defence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#website\",\"url\":\"https:\/\/www.isbr.in\/blogs\/\",\"name\":\"ISBR Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.isbr.in\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#organization\",\"name\":\"ISBR Blog\",\"url\":\"https:\/\/www.isbr.in\/blogs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2018\/11\/cropped-ISBR-logo-copy-2.png\",\"contentUrl\":\"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2018\/11\/cropped-ISBR-logo-copy-2.png\",\"width\":170,\"height\":140,\"caption\":\"ISBR Blog\"},\"image\":{\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/ISBR.Business.School\",\"https:\/\/x.com\/ISBRCollege\",\"https:\/\/www.youtube.com\/channel\/UChK_f5ozjk5JbvFImLUoZgQ\",\"http:\/\/www.linkedin.com\/companies\/isbr-business-school\",\"https:\/\/www.instagram.com\/isbr_bangalore\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/995a0ef76f95a59ac0492b0d1ef9dc65\",\"name\":\"ISBR Newsletter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74d4e08f31e1363f0b4c038f6013b6bfeaca617b33b6e06568d0d8cd4da10f1c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74d4e08f31e1363f0b4c038f6013b6bfeaca617b33b6e06568d0d8cd4da10f1c?s=96&d=mm&r=g\",\"caption\":\"ISBR Newsletter\"},\"sameAs\":[\"http:\/\/www.isbr.in\"],\"url\":\"https:\/\/www.isbr.in\/blogs\/author\/newletter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influencer Marketing Consumer Behaviour Research","description":"FPM scholar Chitranka K successfully completes his final public viva voce on Impact of Influencer Marketing on Consumer Behaviour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/","og_locale":"en_US","og_type":"article","og_title":"Influencer Marketing Consumer Behaviour Research","og_description":"FPM scholar Chitranka K successfully completes his final public viva voce on Impact of Influencer Marketing on Consumer Behaviour.","og_url":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/","og_site_name":"ISBR Blog","article_publisher":"http:\/\/www.facebook.com\/ISBR.Business.School","article_published_time":"2025-11-20T10:40:00+00:00","article_modified_time":"2026-01-03T11:40:52+00:00","og_image":[{"width":880,"height":660,"url":"http:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg","type":"image\/jpeg"}],"author":"ISBR Newsletter","twitter_card":"summary_large_image","twitter_creator":"@ISBRCollege","twitter_site":"@ISBRCollege","twitter_misc":{"Written by":"ISBR Newsletter","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#article","isPartOf":{"@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/"},"author":{"name":"ISBR Newsletter","@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/995a0ef76f95a59ac0492b0d1ef9dc65"},"headline":"Impact of Influencer Marketing on Consumer Behaviour : Viva Voce Defence","datePublished":"2025-11-20T10:40:00+00:00","dateModified":"2026-01-03T11:40:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/"},"wordCount":290,"publisher":{"@id":"https:\/\/www.isbr.in\/blogs\/#organization"},"image":{"@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg","articleSection":["Fellow Program in Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/","url":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/","name":"Influencer Marketing Consumer Behaviour Research","isPartOf":{"@id":"https:\/\/www.isbr.in\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#primaryimage"},"image":{"@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg","datePublished":"2025-11-20T10:40:00+00:00","dateModified":"2026-01-03T11:40:52+00:00","description":"FPM scholar Chitranka K successfully completes his final public viva voce on Impact of Influencer Marketing on Consumer Behaviour.","breadcrumb":{"@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#primaryimage","url":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg","contentUrl":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2025\/11\/FPM-Completion-.jpg","width":880,"height":660,"caption":"FPM Completion"},{"@type":"BreadcrumbList","@id":"https:\/\/www.isbr.in\/blogs\/impact-of-influencer-marketing-on-consumer-behaviour-viva-voce-defence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.isbr.in\/blogs\/"},{"@type":"ListItem","position":2,"name":"Impact of Influencer Marketing on Consumer Behaviour : Viva Voce Defence"}]},{"@type":"WebSite","@id":"https:\/\/www.isbr.in\/blogs\/#website","url":"https:\/\/www.isbr.in\/blogs\/","name":"ISBR Blog","description":"","publisher":{"@id":"https:\/\/www.isbr.in\/blogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isbr.in\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.isbr.in\/blogs\/#organization","name":"ISBR Blog","url":"https:\/\/www.isbr.in\/blogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2018\/11\/cropped-ISBR-logo-copy-2.png","contentUrl":"https:\/\/www.isbr.in\/blogs\/wp-content\/uploads\/2018\/11\/cropped-ISBR-logo-copy-2.png","width":170,"height":140,"caption":"ISBR Blog"},"image":{"@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/ISBR.Business.School","https:\/\/x.com\/ISBRCollege","https:\/\/www.youtube.com\/channel\/UChK_f5ozjk5JbvFImLUoZgQ","http:\/\/www.linkedin.com\/companies\/isbr-business-school","https:\/\/www.instagram.com\/isbr_bangalore\/"]},{"@type":"Person","@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/995a0ef76f95a59ac0492b0d1ef9dc65","name":"ISBR Newsletter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isbr.in\/blogs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/74d4e08f31e1363f0b4c038f6013b6bfeaca617b33b6e06568d0d8cd4da10f1c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74d4e08f31e1363f0b4c038f6013b6bfeaca617b33b6e06568d0d8cd4da10f1c?s=96&d=mm&r=g","caption":"ISBR Newsletter"},"sameAs":["http:\/\/www.isbr.in"],"url":"https:\/\/www.isbr.in\/blogs\/author\/newletter\/"}]}},"_links":{"self":[{"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/12682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/comments?post=12682"}],"version-history":[{"count":1,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/12682\/revisions"}],"predecessor-version":[{"id":12683,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/posts\/12682\/revisions\/12683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/media\/12684"}],"wp:attachment":[{"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/media?parent=12682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/categories?post=12682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isbr.in\/blogs\/wp-json\/wp\/v2\/tags?post=12682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}