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Category: Marketing Guest sessions

February 5, 2022

“Disruption in Marketing in the Neo Normal and Beyond”

Speaker biographical information: Strategic leader with over 19 years of experience in the Real Estate sector, including nearly 5 years

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December 25, 2021

Technology Disruptions in Insurance Sector

We believe in imbibing knowledge of various topics in our student’s mind in order to prepare them in their career

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July 15, 2021

PERSPECTIVES IN DIGITAL MARKETING

Brief Profile of Speaker:Ms. Jeswini Vivian is customer-focused sales/marketing professional with 10 years of valuable experience in leading and contributing

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July 11, 2021

Innovations in Digital Marketing

Brief Profile of Speaker:Vineet Gupta is an entrepreneur, management consultant, and accomplished author. He has over 25 years of experience

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February 20, 2021

GUEST LECTURE ON “CUSTOMER BEHAVIOURAL ENGAGEMENT THROUGH INTEGRATED MARKETING COMMUNICATION” BY DR. RAHIM HUSSAIN ON 17/2/21

Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and

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January 25, 2021

GUEST LECTURE ON “ADAPTING TO THE NEW RETAIL ENVIRONMENT – NEW NORMAL IN 2021” BY MR. GAUTAM SHARMA ON JAN 23RD, 2021

The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept.

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December 19, 2020

Workshop on Funnel management- Prospecting to Closing Deals by Mr. Ramani Venkat-11th- 14th December 2020

The sales funnel also known as a revenue funnel or sales process refers to the buying process that companies lead

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July 12, 2020

GUEST LECTURE ON “BOYCOTT CHINESE GOODS – ITS IMPACT ON GLOBAL BUSINESS, INDIA AND IN TURN CHINA” BY MR. DHANUSHKODI ON 7-7-2020

A guest lecture was organized by Department of Marketing and IB in association with the Department of Finance on 7/7/20.

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June 20, 2020

GUEST LECTURE ON SHIFTS IN CONSUMER BEHAVIOUR POST PANDEMIC PERIOD BY DR. C.B. VENKATA KRISHNA PRASAD ON 16TH JUNE, 2020

The guest lecture was conducted by Dr. C.B. Venkata Krishna Prasad, Associate Professor, Dayananda Sagar Institute of Management, for PGDM

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