Career in Supply Chain Management: A Pathway to Everlasting Success

ISBR Blog on Supply Chain Management

The globalization of businesses has created huge opportunities for firms globally. However, these opportunities have also brought significant challenges and competition. Especially the supply chain management sector has experienced diverse growth and demand. The intensifying focus on supply chain management has created a plethora of opportunities for individuals’ aspiring to make a career in this field.

Recent studies show that a significant talent gap exists, and the industry is striving to fill up this gap immediately. Furthermore, the industry reports indicated that the greatest talent shortage is witnessed at the mid-management level. Companies across all industries are seeking professionals who can skilfully communicate, negotiate, analyse, and solve problems. This shortage in skilled talent signals significant opportunity for professionals with an MBA or PGDM in supply chain management.

 Job Opportunities in Supply Chain Management

Here are some examples of the positions you may work under in a supply chain workforce: 

  • Project manager
  • Demand planner
  • Sourcing manager
  • Logistics Manager
  • Inventory Specialist
  • Warehouse Manager
  • Purchasing Manager
  • Procurement Analyst
  • Supply Chain Manager
  • Director of transportation
  • Industrial production manager

 Future Prospects of the Supply Chain Industry in India

Management experts suggest that the supply chain management sector is rapidly growing and will be the next big thing in the Indian industrial scenario in coming years. Also, Opportunities for women are expanding in this industry. And, big names such as IBM, Accenture, Capgemini, Amazon, etc. have emerged on the supply chain management front. Hence, there is immense scope for skilled graduates with a degree in India due to the following aspects:

  •  Globalization of businesses
  • Enhanced product varieties
  • Shortening of product life cycles
  • Emergence of the e-commerce industry
  • Increasing demands of supply networks
  • Demand for personalized content and services

  PGDM/MBA in Supply Chain Management at ISBR

With a determination to bridge the existing gap of supply chain talent in the industry ISBR has developed an industry specific program to empower graduates with the ever-changing demands of supply chain management. In order to position graduates for success in the field, the ISBR curriculum includes core learning in enterprise resource planning, sourcing and procurement, logistics management, as well as strong communication and negotiation skills.

 Moreover, guest lectures and workshops by industry experts are organised at ISBR to provide insights on the supply chain industry to the budding students. Such intense program modules that are developed to meet the industry needs are proven to aid individuals in securing managerial positions with lucrative salaries. So, enrol now for an MBA or PGDM in Supply Chain Management at ISBR and get the right mix of skills, industry knowledge, and qualifications, required for a promising career in this exciting and fast-moving field.

Industrial Visit to Raymond UCO Denim Pvt. Ltd.

Raymond Industrial visit

On 5th April 2017, ISBR Business School organized an industrial visit to Raymond UCO Denim Pvt. Ltd. (Garments Division) which justifies the luminous enhancement in the corporate world.

Raymond is one of the top producers of ring denim in India with 60% market share. We ultimately visited the warehousing section and went through every section of warehousing & manufacturing departments including sections such as merchandising, sampling section, laying table, cutting and panel checking areas along with various units like pattern, cutting, sewing dealing with domestic as well as foreign brands such as Spykar, Levis, Scotch and Soda, Jack and Jones.

We got enlightened with the behemoth work of this industry which has an envisage effect on us.

The visit created a very good umbra of practicality along with the theoretical adaptation of knowledge as well. The takeaway of this industrial visit was that we became the apprentice as we closely observed and learnt about the various processes and systems. It was such an overwhelming experience.


MBA (2016-18)

(Member of ISBR Writer’s & Media Club)

C-Talk by Mr. Shekar C Swaminathan, CEO- Arvind lifestyle brands Ltd, Unlimited Division

C- Talk by Mr. Shekar C. Swaminathan @ ISBR

“The best part of any story is when it changes.”

Change is the only subject which is constant in every journey, and who else then Mr Shekar C Swaminathan would justify the journey. On 04th of April 2017 this distinctive personality had visited ISBR for the C-Talk. He is a well-known name in the Indian apparel retail industry. Currently writing another success story, leading the unlimited division of Arvind lifestyle brands Ltd as the Chief Executive Officer Mr. Shekar is an electrical engineer, who has mastered the field of retail operations, distributive channels, merchandising, multi-channel, planning, supply-chain, inventory management, apparel design and store design. Accumulating a total of 3 decades of rich experience in the section of value retail business.

He is the dynamic personality behind the success of MAX – chain of retail apparel stores in India and of splash in the Middle East. His creative vision and renowned knowledge in this sector had revolutionized the structure of apparel and fashion industry. He mainly focused on empowering people and fortifying processes, delivering bench-marking results in the retail industry.

MR shekar C Swaminathan imparted his 30 years of astonishing experience to the students of ISBR. The talk was crisp and clear providing justification to the sectors of retail and supply chain and the transitions of it in the past 3 decades. He proved the point of being hardworking and constantly being innovative is the only key for the success in the field of retail business. He has created and witnessed the different transitions in the sector of apparel and fashion management industry.

He bestowed this thought process of fabrication in the transitional journey from a sales person to be a CEO of such an esteemed organisation. He provided a distinctive details and knowledge in the fields of retail, supply-chain, to keep the mind young and innovative to remain successful.

This was followed by the interaction round with the students of ISBR. The students had many queries related to the sectors of retail. These queries where responded by smart and productive reasoning. The students got the clear idea about the retail and supply-chain sector and the functioning of the fashion industry and the existing transition providing the detailed vision over the different platforms of the retail distribution.

The session ended with felicitation ceremony of Mr Shekar C Swaminathan by Professor Nanaiah, Director Industry Interaction ISBR. Post   session few chosen students interested in the sector of the fashion retail industry where selected to be mentored by Mr Shekar for the enhancement of their industry knowledge.


PGDM ( 2016-18)

(Member of Writer’s & Media Club)

World Head Injury Awareness Session on 21 March 2017

Head Injury Awareness Session @ ISBR in association with Narayana Hrudyalaya

Accidents are very common in today’s time due to increased traffic and our lifestyle. Some accidents may be minor, while some are major; some contagious, while some, none. However one such type of accident which kills maximum lives in country is road accidents. Bengaluru traffic is congested, honky and nasty. One such population group which is prone to road accidents are students between the age group of 16-28 years.

“Every year, 20th March is observed as World Head Injury Awareness Day”

Narayana Health (NH) in association with Bangalore City Traffic Police conducted an awareness session for ISBR students to educate them on the present scenario of fatalities due to head injuries, causes and preventions lawful guidelines to protect oneself.

Medical experts from NH explained the audience on the Causes & Prevention of Head Injuries and First Aid tips during the incidence of Head Injuries etc. Personnel from Bangalore City Traffic Police educated the audience with statistics of vehicular accidents, guidelines/traffic rules, etc

Dr. Saurav Mahanta, Consultant, Emergency Medicine, Narayana Health graced the occasion. He is certified in Advanced Cardiac Life Support and Basic Life Support by American Heart Association.

He gave interesting facts about ‘Road Accidents’ and how such road accidents affect the brain and can be avoided.  He gave various precautionary measures for the young bloods to nurture them to a good and safe livelihood.

 It was an informative session altogether.

Choose PGDM in Healthcare Management for a Vibrant Career in the Prosperous Healthcare Industry

Choose PGDM in Healthcare Management for a Vibrant Career in the Prosperous Healthcare Industry

During the recent times, the healthcare industry has grown to become one of the most promising and evolving sectors in India. Today, the healthcare market in India mainly comprises of Health Service Provider Organizations (hospitals), along with other affiliated services and markets such as Health Insurance & Managed Care, Pharmaceuticals & Life-sciences, Medical Equipment & Devices, Health Support Services, etc.

The increase in the number of private hospitals and clinics all over the globe has created a plethora of employment and business opportunities. Also, the rising emphasis on quality of healthcare and patient satisfaction has enhanced the importance of skilled individuals having professional qualification in Healthcare and Hospital Management.

 PGDM in Healthcare Management at ISBR

Therefore, in order to cater to these demands ISBR Business School has curated a unique program to craft future ready leaders and managers for the healthcare industry. ISBR’s PGDM in Healthcare Management is an expertly devised to prepare the leaders, managers and policy makers to recognize, and utilize the changing dynamics of the healthcare industry for the benefit of their organisation or business. ISBR’s PGDM in Healthcare Management has been designed under the guidance of renowned professionals from diverse educational backgrounds including medical, pharmaceuticals, biomedical engineering, life-sciences and a lot more. The PGDM in Healthcare Management program prepares the individual for both the private and public sectors of the healthcare industry.

 Job Opportunities for PGDM in Healthcare Management

An individual with a professional qualification in Healthcare and Hospital Management is competent to be employed in the following departments in the healthcare sector:

  • Purchase
  • Marketing
  • Administration
  • Quality Control
  • Public Relations
  • Corporate Planning
  • Systems Management
  • Financial Management
  • Strategic Business Unit
  • Front Office Management
  • Patient Care Management
  • Corporate Communications
  • Stores and Inventory Control, etc.

 Professional Positions in Healthcare Industry

Professionals in healthcare generally occupy the following positions:

  • Director Hospital
  • Medical Superintendent
  • Hospital Planning Adviser
  • Chief – Hospital Operations
  • CEO – Hospital/Nursing Home
  • Hospital Consultant with WHO/NGO
  • Hospital Quality Assurance Executive
  • Hospital Consultant for various Health Institutions and Government Departments
  • Faculty position in Administration Department in Medical Colleges & Health Institutions

 Apart from the aforementioned, one can also start his/her own consultancy and/or Medicare Services Centre in any functional area of Healthcare and Hospital Management.

 Who Can Enroll for PGDM in Healthcare Management at ISBR?

The minimum eligibility required for this program is a graduate degree or an equivalent diploma/certificate. However, if you are a working professional with experience in the following areas, PGDM in Healthcare Management can add a great value to your professional prospects:

 Physicians who are working at a medical specialty centre.

  • Doctors who are working as consultants in hospitals.
  • Practicing doctors who are operating their own clinic, hospital and/or nursing home.
  • Professionals/doctors who are working in the insurance sector.
  • Nursing professionals or senior technicians with credible experience in healthcare.

 So, if you are looking to give your career a positive stride, ISBR’s PGDM in Healthcare Management is the choice you must make today!

For more information on  PGDM in Healthcare Management Program, please contact Program Coordinator at -7019910173 or mail to

MBA International StudyTour – The End of a Beginning, experience shared by Sharon Angel

MBA/ PGDM with International Trip Program

There is no greater joy than a College trip packed with fun, activities and a whole lot of learning. ISBR Students under MBA/ PGDM with International Tour Program were filled with excitement and pride as they entered the Bangalore Airport. We are known for our diverse backgrounds which was quite evident in the flight to Kuala Lumpur. There were the ‘Cool Dudes with shades’, ‘Quiet and Decent ones’, ‘Fashionistas’, ‘Selfie Kings and Queens’ and of course the list goes on. All in all, one thing was common; they were all set to learn. Learn how different the two countries- Singapore and Malaysia are from theirs, learn about the Cultural Diversity, the people, the environment and the aspects related to it.

Singapore has been called a playground for the rich and it’s true that the small city-state does have a certain sheen of wealth. Singapore’s organized structure, top notch planning, excellent transportation system and beguiling landscapes left the students in awe. Though tired physically, they could not cease the traveller in them to explore the streets of Singapore. You think it is impossible to cover an entire country in three days? Well, ask our students. In a short span they tried covering the ‘Lion City’; and not a thing they missed (Not to mention, MRT came in handy for most of them). Marina Bay, Chinatown, Clarke Quay, Orchard Road and Raffles Hotel were a charmer. While  LTA (Land Transport Authority) Singapore was a complete eye opener at how efficiently the country has planned and regulated traffic; Newater Centre gave them chills when they learnt that the water they are drinking might just have been sewage (Rest assured, the water is ultra clean & safe and has passed more than 150000 scientific tests). The highlight of Singapore was undoubtedly Sentosa Island where the students got to relish in the bounty of beaches and trying out a variety of Asian food ranging from Korean Street food, Thai and Japanese and the other half was busy clicking snapshots of Universal Studios, S.E.A Aquarium and Wings of Time.

Honestly, there were traces of sadness as students were leaving for Malaysia but thanks to the well planned Malaysian trip by the faculties and the tour guides, there was not a day the students did not enjoy. University Putrajaya, Putrajaya War Museum, King’s Palace Putrajaya and Prime Minister Residence in Putrajaya might seem like boring places but be prepared to be proven wrong when you are with a bunch of hyper active friends, friendly faculties and lovely tour guides. Even the Industry tours were refreshing with like-minded people. The usually quiet Palm Oil Factory and Pewter Factory were experiencing mild laughter and glistening smiles of the ISBR Students. Their fantasies of Charlie and the Chocolate factory fanned the flames when Mr Abbas Ali and Dr.Ratna Sinha took them to ‘The Chocolate Boutique’ to shop for some of the exquisite chocolates in the world. The next day was an adventure to Genting Highlands which included Cable Car Rides, shopping at high end shopping malls and diverse ethnic quarters. Heavy lunch at a fine dine restaurant in Genting was undoubtedly a cherry on top. Petronas Twin Towers could not be missed when one is travelling to Malaysia. Once the tallest building in the world and now the tallest twin sky scrapers; the Towers beamed with glory in the land of the ‘Jewel of Kedah’.

As the students reached back to Bangalore Airport, their thoughts were heavier than the overly loaded bags and their experience was sweeter than the chocolates they bought. What was initially thought of as an 8 day International Tour became a lifetime of memories and learning for the students. It was probably the end of a beginning.

-By Sharon Angel

She is an MBA ( 2015-17) student under MBA with International Study Tour Program

International Conference on 24th March @ ISBR

International Conference on 24th March

International School of Business and Research (ISBR) Business School and Research Centre took immense pride in organising the first-ever International Conference on ‘Contemporary Challenges in Business Management’ in association with University of Mysore, The Associated Chambers of Commerce of India (ASSOCHAM), Association of Management Development Institutions in South Asia (AMDISA) – A SAARC Recognised Body; and Association of Indian Management Schools (AIMS) on 24th March 2017, at its premises.

The main aim behind organizing such an event was to make the practicing managers aware regarding the various contemporary challenges in managing the business.


The conference began with the Inaugural session. Several eminent dignitaries – Guest of Honor, Dr. S. Shivanna, Chairman & Professor, Department of Economics and Research in Economics and Management, KSOU, Mysore; Guest of Honor, Mr. Vinay N, Director, Silver Peak Global Private Limited and Convener, Education and Training Committee, ASSOCHAM; Mr. C. Ramakrishna, Executive Director, Association of Management Development Institutions in South Asia (AMDISA); Speaker Dr. Rajesh Panda, Director, Symbiosis Institute of Business Management, Bengaluru, graced the occasion. The conference got enlightened in the gracious presence of –Mr. Manish Kothari, Managing Director, ISBR; Dr. C. Manohar, Chairman, AIMS Karnataka and Kerala and Dean, ISBR; Dr. K. S. Anandaram, Senior Director, ISBR and Dr. T. Karpagam, Director – Academics, ISBR.

The inaugural session started off with the ceremony of Lighting the Lamp. It represents an ode to knowledge, for it dispels the darkness of ignorance and brings with it, the dawn of a new revolution. The revolution of ideas, which holds the key to freedom, from the bondage of incomprehension. This was followed by the felicitation of the eminent guests by ISBR team.

The Welcome Address was propagated by Dr. K. S. Anandaram, Senior Director, ISBR. He introduced the topic of discussion – ‘Contemporary Challenges in Business Management’ to the audience and graciously welcomed the audience.

The Welcome Address was followed by the address of Dr. C. Manohar, Chairman, AIMS Karnataka and Kerala and Dean, ISBR. He spoke about the idea of contemporary challenges in the context of disruption in innovation and technology. He focused on the creation of a pipeline for talent which is required in today’s VUCA ( Volatile, Uncertain, Complex, Ambiguous ) world. He gave prominence to ‘demographic dividend’ as an intellectual asset for the country.

In his inaugural Address, Mr. C. Ramakrishna, Execute Director, Association of Management Development Institutions in South Asia (AMDISA)  focused on three major contemporary challenges – Digitization, Innovation and Disruption. He insisted on being more alert and aggressive to take up the challenges to withstand the era of change.

Dr. S. Shivanna, Chairman and Professor, De partment of Economics and Research in Economics and Management, KSOU, Mysore made the students to take the below pledge:

“We dedicate ourselves everything for the growth, development, prosperity, peace, technological development for the country’s pride and prejudice. Let us put India on global map”.

He stated that the challenges and competition should be viewed as opportunity. He analyzed contemporary challenges on the grounds of Economic Pressure, Globalization, Change, Innovation, Customer Service and Employer Satisfaction. According to him, A good businessman is the one who possesses three main qualities in order to be successful – Pleasing Nature, Good Command over the Language and Well-Groomed.

Further Mr. Vinay N, Director, Silver Peak Global Private Limited and Convener, Education and Training Committee, ASSOCHAM spoke about the challenges faced by start-ups. He laid stress on working in a Start-up Company to gain some work experience, before becoming an entrepreneur. He highlighted the key concerns over the businesses between Japan and India. He said that Japan converts Soil to Gold, while India converts Gold to Soil. According to him, the available resource must be put to best use.

Dr. Rajesh Panda, Director, Symbiosis Institute of Business Management, Bengaluru, highlighted three main aspects: the way the consumers change; the global economic environment; and the structural issues faced by the country. He also discussed the challenges for Advertisers; Automation vs Job Creation; Evolution and Challenges of Start-ups; Spending on Innovation, to name a few.

Representatives from Genpact and White Horse were felicitated by Mr. Manish Kothari, Managing Director, ISBR. Star Invitee from Easy M to M was felicitated by Mr. C. Ramakrishna, Executive Director, Association of Management Development Institutions in South Asia (AMDISA).

In his Presidential address, Mr. Manish Kothari, Managing Director, ISBR, highlighted  ‘Change’ which is evident and unstoppable. He insisted on considering ‘Change’ as an opportunity.

The Inaugural Session concluded with the Vote of Thanks by Dr. T. Karpagam, Director – Academics, ISBR.


The Inaugural Session was followed by a Panel Discussion with Panel Moderator Dr. Anil Rao Paila, Senior Dean and Director, Prin L. N. Welingkar Institute of Management Development and Research, Bengaluru. The Panel Members include Dr. Sergio Sgambato, Managing Director, Artimpianti India Private Limited; Professor Ajit Mani, Managing Director, Intervention (India) Private Limited; Mr. V. K. Ramaswamy, Advisor to International Projects and Professor Preeja Sreedhar, Adjunct Faculty, ISBR. The Panel Session was coordinated and observed by Professor NanaiahPattada, Director – Industry Interactions, ISBR.

The Panel Discussion began with the Introduction of the Dignitaries by Professor NanaiahPattida, Director – Industry Relations, ISBR.

Panel Moderator Dr. Anil Rao Paila spoke about disruptions in contemporary world. He emphasized that Real Estate has emerged as one of the major challenges in business and supports the governance model of Narendra Modi, Prime Minister of India.

Professor Preeja Sreedhar spoke about the skill gap as a big challenge for today’s workforce to cope up with the changing world. She also highlighted the need of bringing a positive revolution in classrooms like inculcating practical aspects of the teaching methodology and pedagogy, which would help prepare the practicing managers to be industry-ready.

Mr. V. K. Ramaswamy, Advisor to International Projects, spoke about ERP which integrates the backbone of the organisation. He also gave inputs on the Goods and Service Tax Bill and mentioned to strengthen the basics.

Dr. Sergio Sgambato, Managing Director, Artimpianti India Private Limited, pointed out the major disruption sources – Emotion and Passion. He mentioned that GST is not a disruption rather, it is an opportunity to enter into the world of change. He also asked to be sensitized towards other cultures.

Professor Ajit Mani, Managing Director, Intervention (India) Private Limited, said that Management is both, an Art and Science and must produce positive results. He mentioned two types of arrogance – Engineering Arrogance and Bureaucracy Arrogance and talked about the challenges of Producing Result and Participation.

The Panel Discussion concluded with the felicitation of the guests with a memento and Vote of Thanks by Professor Nanaiah Pattada, Director – Industry Interactions, ISBR.

Lunch was arranged for the distinguished guests, delegates, participants, paper presenters and research scholars.


65 authors have presented the papers related to various domains of business management such as Marketing, Human Resource, Supply Chain Management, Finance etc.


Students from PGDM and MBA performed on various songs with the use of musical instruments. The Welcome Address was conveyed by Dr. Karpagam T, Director – Academics, ISBR. The Guest of Honor, Mr. R. Alexander, Director – Human Resources, Oracle India Private Limited was felicitated by Mr. Manish Kothari, Managing Director, ISBR.

In his address, Mr. R. Alexander, Director – Human Resources, Oracle India Private Limited focused on the 3 P’s – Purpose for the work to be done; Passion to go an extra mile; Perseverance to convert the dreams into action. He said, “Passion will always remain in Fashion”. He also pointed out the 3 H’s – Humility, Honesty and Humor. He urged to value time by saying that everyone has time for Facebook but not for Face-look. He told the students to prepare a gratitude list and practice meditation daily. He concluded his speech by sharing a story from ‘Two Falcons’ with the message of letting go our ego, accepting challenges and inculcating attributes like patience and perseverance.

The participation certificates were distributed to all the paper presenters of various domains of business management. This was followed by the Best Paper Awards in each domain (track). Best Paper Awards were presented to Mr. Pawan Sriram, Professor Shiva Kumar, Mr. Sekhar Y, Research Scholar, ISBR Research Centre, Dr. Debdutta Das, Academic Intern, Indian Institute of Management – Bengaluru (IIIM-B) and Ms. Kavyashree in their respective domains.

The Best Paper Awardees were invited to share their experience about the conference.

The International Conference concluded with the Vote of Thanks.

Prepared by :

Vijaya Chandran Aravind (MBA)

Samir Hasan Ali (PGDM)

Members, Writers’ and Media Club, ISBR


WTC Visit by ISBR MBA and PGDM students

 “DREAM is not that you see in sleep, DREAM is something that does not let you sleep” – quoted by Dr. APJ Abdul Kalam holds good to every single being who “DREAMS”, especially to the Millennial Generation who are at the verge of deciding the future of the country by their significant contributions. Hard-work, dedication, enthusiasm, commitment etc. are the driving forces which force an individual to accomplish his goals and to fulfil his dream in a productive manner. In order to generate these driving forces some instigation is definitely needed. This instigation would ignite the spark of hope and pave a way for thinking in a right direction. In-short it would create an outline in the mind of the dreamer of how to drive towards his dream.

‘ISBR’ being one amongst the top business schools in India, promotes the culture of real life learning by facilitating the young aspiring minds with an eminent industrial exposure. ISBR is   embedded with the able and most efficient team of facilitators who guide the students’ time-to-time and encourage them to express their ideas in a creative manner.

Organising Industrial visits, International conferences, C-Talks, Panel discussions etc. are methods adopted by the facilitators to inculcate the above mentioned instigation factors in the ‘future managers’.

Visit to WTC (World Trade Center) –Bengaluru was no less than a dream. Almost most of the people in this world are familiar with the word ‘WTC (U.S.)’ but the saddest part is that they remember it because of 9/11 attacks. A fewer section of people has a fair idea that it as a platform where in trade is encouraged and transactions are done and try to link only with ‘monetary’ transactions. The varied concepts and the incidents revolving around the term “WTC” makes the young minds more curious to know about it. But it is not so easy to reach out WTC directly and attain the required knowledge which makes it a more challenging for the students.

In-order to quench the curious minds and to guide them in a right way ISBR organised a visit to WTCB located in BRIGADE Gateway Campus, Malleshwaram -West on March 22, 2017. WTCB was built by BRIGADE group in 2010 who obtained WTCA licence for its construction. It is privileged to become Second WTC in India after Mumbai and is a renowned commercial building of South India. The first glimpse of this gigantic building made the students even more curious. Then they moved forth to the royal entrance with world -class infrastructure and well equipped and implemented security systems. Further, they were guided to the conference room located at the 4th floor. The continuously running news updates in the lift from ground floor to 4th floor thought them a golden lesson as they could realise the level in which time is utilised in such organisations.

A warm welcome was given by Mr. Ratul Bhattacharya, BDM WTC – Bangalore and Mr. Anil. They guided the visitors to the conference room. Mr. Balaram Menon, President of WTC – Bangalore, Kochi & Pune and Dr. Bose K Nair – Vice President WTC – Bangalore, Kochi & Pune formally addressed the gathering. Mr. Menon in spite of his busy schedule took the lead and introduced about WTC. He touched upon various topics like origin of WTCB, its role and functions, problems being faced by today’s world due to strong Nationalistic feelings and its negative impacts which is enforcing the history to repeat itself again. Dr. Menon said, “The motto of WTC is not only to promote trade in monetary aspects but also facilitate exchange of knowledge, culture and ideas.” He further added, “WTCB provides 5 main services:

 1) Knowledge Resource services.

2)  Trade dedication (technical & non-technical).

 3) Management of Inbound and Outbound delegation.

4) Global platform to facilitate trade.

5) Create business space.

These services are provided with minimal involvement of government and its policies least affecting WTC functions.” The inputs by Mr. Menon acted as eye opener and helped in combating with the misconceptions about WTC that prevailed previously.

Adding on to Mr. Menon’s view Mr. Bose created an insight amongst the students by discussing about Goal, Passion and their importance in the life of a being. He shared Dr. M. Viswesvaryya’s dream and his proposal to have a WTC in India. He discussed the then situations of our country and threw some light on how LPG policy of 1992 promoted trade extensively in our country. He further deliberated the efforts of Dr. Jayashankar of Brigade group in bringing WTC to Bengaluru and bringing it to operation within short span of time. Mr. Bose added “WTC is non-profit organisation. We don’t charge any commission for the trade. Unlike corporate institutes we believe in ‘word of mouth’ promotion rather than going for advertising in renowned papers or channels. WTC is like a business shopping center. At the risk of the trader WTC provides support and ideas.”

He then further exposed the Gap between ‘Campus and Corporate’ and gave his views on how to encourage student entrepreneurs and role of WTC in facilitating them.

After giving all necessary inputs he let the stage open for Q&A session. Mr. Bose along with Mr. Ratul patiently answered the queries patiently. They answered relating the questions to personal experiences for better understanding. Students got satisfied answers for all their queries. They not only got clarity about WTC but also got advices of how to choose a career how to work with passion to achieve the goals and also got to know about trends in todays’ global market. This interactive session lasted for more than an hour and was followed by refreshments.

 Students were seen lightened up with new glow on their faces as a result of this wonderful session. Their joy knew no bounds. A new zeal of enthusiasm was seen in them depicting the significance of this visit. Faculty in-charge Prof. Nanaiah (Industry-Interactions), Mr. Sowmyaranjan (Co-ordinator), Mr. Prakash (Registrar) equally took the responsibilities to co-ordinate the students time to time and made the dream visit more fruitful.

This is just a beginning. ISBR aims to encourage more and more dream visits to create responsible managers who with their intellect contribute to the nation in a better way and achieve the DREAM of the nation.


– PGDM (2016-18)

Member of ISBR Writer’s & Media Club

C- Talk by Mr. Anand Ganapathy, Founder Director of

“Those who know they can do it,

Are the ones who never really show it!!!”

These words are aptly fitting for the C-Talk guest at ISBR, held on 16th March 2017, Mr. Anand Ganapathy. He is the Founder Director of, a website that is very similar to Tinder in design but as the name suggests it takes care of one of the very important reason, a relationship built on Tinder can survive- JOBS !!!! FikkA is the Swedish word for ‘conversations over coffee’, and the company does the same thing- connects good people to great jobs, matching them not just for skills and experience but also preferred location, values and overall aspirations.

The aura and personality of this young CEO of an extremely eccentric organization struck all the students at the college. His simplicity bespoke of him more than his words did. Having a PGDM in Marketing from IIM-B and a work experience with corporate giants like Asian Paints Ltd., Infosys and Blue Star Infotech only added more awe to his contradictorily simple and non-vulnerable persona.

His energy was contagious and the students could feel an instant connect with him. Without beating around the bush, he came straight to the topic which was “How to become a successful professional?” He shared his own experiences at both Asian Paints and Infosys and how he learnt what he learnt and how did it help shape his career. What was more astonishing  was that he came up with only 15 odd slides in his presentation for 1 hour which is very un-CEO type and of course, very student friendly!!!

His presentation consisted of two main categories- first, how to choose your specialization and second, do’s and don’ts of becoming an entrepreneur. His concept of zeroing down on a specialization was very simple- do what you are good at and chase it down till the end. Before commencing the second part he very politely and with all modesty requested only those candidates to stay who were interested to have their own start-up, but none left because he had captured the imagination of all the students present there. For entrepreneurs also he had a simple message- first work and gain experience and then only jump into the ocean of new beginnings.

At the end of the session, which ended rather abruptly, the students asked many intriguing questions and were served with equally apt responses by Mr. Anand. The session proved to be very fruitful and inspiring for all the students and the takeaways for them were countless.

 – Rahul Pandey

MBA ( 2016 – 18)

Member of ISBR Writer’s & Media Club

Business Analytics Sessions By Mr. Ashwin Shastry


“Knowledge is divine” – Knowledge can be acquired from anywhere and anytime from anyone irrespective of gender, age, socio-economic status etc. This process continues from ‘placenta to pyre’.

Books have been the source of knowledge from ages. With the changing world and increasing quest for knowledge modernised the traditional knowledge sources to a completely new form. From the era of using “tad-PATRAS” we came to the era of computers finding ways to store the data in a secured way as well as in a way where- in we can retrieve the required data without any data loss. Knowledge is endless and data born out of it is tremendous and cannot be bounded in man-made storage devices completely. The more we try to capture it we realise that we are running short of something. Invention of floppy disk to store few bytes of data to the concept of cloud to store enormous data is the live example to show how rigorously we care trying to capture the endless data. In this very process the term BIG DATA has been coined.

“Big Data” -The term has been in use since the 1990s, with some giving credit to John Mashey for coining or at least making it popular. Big data usually includes data sets with sizes beyond the ability of commonly used software tools to capture, curate, manage, and process data within a tolerable elapsed time. Big data “size” is a constantly moving target, as of 2012 ranging from a few dozen terabytes to many petabytes of data. Big data requires a set of techniques and technologies with new forms of integration to reveal insights from datasets that are diverse, complex, and of a massive scale.

Generating tools to capture the vast data and analysing the data for business use has become the essential feature of business. In today’s world where competition is at its peak in every field of job there is a great need to create new fields. This would not only ease the congestion but also solve the problems of those who think that there are limited options to prosper in the career.

ISBR continuously tries to create awareness amongst students about various job opportunities in different sectors and encourage them to drive towards their goals in a convenient manner. Eminent speakers from the industries interact with the students regularly and enlighten them with the inputs of knowledge. Students, in-return incorporate changes in themselves and pave a way towards their golden career. One such programme to guide the students has been undertaken by ISBR in the form of “Data Analytics sessions.” by- Ashwin Shastry.

Mr Ashwin Shastry is the co-founder of “Uplift-Human” and is a Serial Entrepreneur. He is the founder of Blue Ind Consulting services as well as partner in sales and marketing at “Doodle Interiors. He also had worked at Volvo India Pvt Ltd. He is a dynamic personality and has a good command over the on- going trends of data analytics. He is a person with a pleasant smile on his face and could easily connect with the students and quench their queries in the field of data analytics and big data.

His sessions are generally- interactive, students do research prior to his session and shoot the questions in effective manner which in-turn – addressed by him in a productive way.

These sessions are scheduled from February 22nd to April 18th on regular basis. First few sessions were focused on theoretical aspects of Big Data, its importance, types, its usage, followed by job opportunities in the field of data analytics, skill sets required , scope of big data and data analytics in future etc.

Current session held on 15th March covered mostly on perspective aspects of business, influencers of business, how to set coordination between technical and managerial departments for optimum results, logical and analytical ability etc. Few case studies like that of VW and Kingfishers were discussed to clarify these concepts in a realistic manner. Mr. Shastry says “Gaining theory is base to explore the practicality of life. Once done with theory one must know the right place to apply to make the learning effective.”

Future sessions would be focusing on practical aspects where in students are going to be exposed to dummy business environment and are going to work on real data. This would give a clear picture on how data is processed and would also help them to experience the corporate environment at the campus.

Being students of ISBR they are more intellectual and enthusiastic to know how it works and are eagerly waiting to untangle the cobwebs. These sessions had a great impact on the students. Previously, they were confused   whether   to make a career in the field of data analytics or not. Mr. Ashwin not only clarified their doubts but also took the session from root level in such a simple way that it proved as an eye-opener for those who were-  completely unaware about the spectrum of opportunities in this field.

This is a great initiative by ISBR and is an optimum way to sow the seed of awareness amongst the young aspiring brains.

ISBR heart fully thank Mr. Ashwin for being a part and hope that future sessions would make the students more exposed and bring them closer to the “Real World” through “Real Learning” .

–  Submitted by Mr. Shridhar Darba

“ Sridhar Darba is a PGDM student of batch ( 2016-18) and is a member of ISBR Writer’s and Media Club. ”