International school of  Business and   Research (ISBR)  celebrates  7th  september as their  “ISBR DAY”.The institution was established on this very same day by Prakash kothari and Manish kothari.It is an  auspicious day for all the ISBRians,when th birthday of Mr. Prakash Kothari is also celebrated. At ISBR ,the focus goes beyond education.It aims to prepare students for life-with new innovative ideas.

For the first time ,this year in 2014,the college organised a cultural carnival for a week from 1st September to 6th setember 2014.The entire carnival was based on the theme of seasons .So the students dressed accordingly in different colours .The full week went on with different talents of dancing, singing, mime and skits.

Thus ,on 7th september ,2014, ISBR day started with the inaugaral address by Shri Menahe Kanafi-consul general of Israel .He threw light on business styles in Israel and encouraged students to take up managerial roles in startup companies there.

The chief guest for the day was Shri Sunil Rao-country head,start up ecosystem India, Google India.The guest ,made us aware of the new technology of “Google Glass” ,which became available to the public on may 15th ,2014.

The ISBR took the pride with Shri Kishore Jain –Managing  Director of Jain heights and structures in  releasing the magazine “ISBR VOICE-2014”. The magazine was circulated among all the guests. Also,  Mr.Manish Kothari –MD and chairman of ISBR,  honoured the star dignitaries for the day along with other authorities for “Teachers Day” felicitation.

The evening of ISBR day was enlighted with the appearance of guests from different fields of fashion and music. Shri Manoviraj Khosla –Ace fashion designer –guest of the evening was honoured by the MD of the college . He was one of the first persons to emerge into the world of fashion .Among the guests was also present –“Girish and the chronicles” –  one of the famous rock bands of India and also Anjana Padmanabhan –Junior  Indian idol winner 2013. The young girl took away the hearts of the audience with her melodious songs and lovely voice.

The later half of the evening  was carried on with cultural events and distribution of prizes to the students based on their performances . The grand finale of the carnival ended with the winning team of neha and garima with the trophy of “Dancing star”and Jerlin Biju  won the trophy for her extraordinary talent show in singing.

It was a great honour for all the members of this institution to be a part of this great ceremony. The family of ISBR eagerly waits for the next year ISBR DAY celebration to come up with more fun and merrymaking.

ONAM Celebration ==> Day – 6

White colour as the theme, the day began with enthusiasm and cheerfulness. The ambience was delightful and captivating. The campus was decorated so artistically and it was looking very beautiful.

6th September also marked the beginning of Onam, the festival celebrated by the people of Kerala. It is an agrarian festival. The students took the initiative of organizing a small event for celebrating Onam.





Onam Varayi

The event started with a small introduction about Onam followed by performances which enlightened the audience about the festival. One o the students narrated the mythological story behind celebrating Onam .There was a traditional dance performance which was indeed a splendor .A small skit demonstrating how the festival is celebrated, was also an integral part of the event.

The whole event was such a delight. I received a thunderous applause from the audience.



TEACHER’S DAY ==> Day – 5

”The dream begins with a teacher who believes in you, who tugs and pushes and leads you to the next plateau, sometimes poking you with a sharp stick called truth.”

5th September marked the celebration of Teacher’s day at ISBR. Students actively participated in organizing a small function as a tribute to the beloved faculties of ISBR.

Teachers were honoured by a bouquet, followed by the cake cutting ceremony. it was a day of rejoice and merry making ,which resulted in everlasting bond between the teachers and the students .

Black was the colour of the day which signifies ”intolerance towards injustice”. The theme was arrival of winter.

The carnival began with a dark romance dance performance, which mesmerized the audience and filled their hearts with love.

The next performance was an outstanding glue dance. The expressions of the performers enthralled the audience and made them laugh and rejoice the tune of the songs.

The show top performance was the puppet dance .It was such a delight to watch the performers dancing like puppets. The performers received a thunderous applause from the audience.

Moving on from Rajasthan to Gujrat, the dandia performance was an enthusiastic one. The zest which the performers portrayed was incredible.

It was a day of total nonstop fun and entertainment with cherishiable memories that will last forever.




Today (i.e., on Thursday 4 th September 2014) our theme is AUTUMN and color is GREEN.
Autumn is a time for harvesting most crops. Deciduous trees lose their leaves. Autumn is
a time when most animals are looking for food so they can store up for winter, because they soon will be going into hibernation. The weather gets colder and more windy.
Green is an emotionally positive color, giving us the ability to love and nurture ourselves
and others unconditionally. It loves to observe, and therefore relates to the counselor, the good listener, the social worker. It loves to contribute to society. It is the charity worker, the good parent and the helpful neighbor. It is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart. Green promotes a love of nature, love of family, pets and home.
The college is decorated totally with leaves in order to depict the green colour.The
auditorium is decorated with images of leaves to symbolize the fall of leaves from the trees.The stage was decorated with the image of a branch losing its leaves which clearly depicts our theme autumn.
Today the management decided to give another opportunity to the teams which were
eliminated in the first round of “Dancing stars of ISBR”.The management committee gave them chance in the form of wildcard entry. The performances of “Creative Talent “are continued today along with the wild card entry performances. Students exhibited different talents such as singing,dancing, skit, mime, mimicry, and many more. Every participant gave his best to entertain the audience. College provided a very good platform to students to exhibit their talents in different fields.


Today (i.e., on Wednesday 3rd September 2014) our theme is MONSOON and the color
Monsoon is traditionally defined as a seasonal reversing wind accompanied by
corresponding changes in precipitation. Monsoon is associated with the asymmetric heating of land and sea. Usually, the term monsoon is used to refer to the rainy phase of a seasonally-changing pattern.
Blue, the nature’s color for water and sky. Blue is embraced as the colors of heavenand authority. It symbolizes the cold, wet and slow. This color is one of the trust, honesty andloyalty. Blue is reliable and responsible. This color exhibits an inner security and confidence.You can rely on it to take control and do the right thing in difficult times. It has a need for order and direction in its life, including its living and work spaces. The color blue is idealistic,enhancing self-expression and our ability to communicate our needs and wants. It inspires higher ideals. Blue’s wisdom comes from its higher level of intelligence, a spiritual perspective.
As soon as we reached the doors of ISBR, we had a monsoonal touch by the decor of the
college. According to the theme monsoon, everyone came in blue attire which make us feel so good. The college is decorated with combination of blue and white balloons and also with the images of droplets falling from clouds which clearly depicts the monsoon.
9 teams were shortlisted for the 2nd round of “ Dancing stars of ISBR” .All the 9 teams
gave their best to promote to next level. Each and every participant passed their energy to
audience with their energetic performances. The main motto of every participant is to entertain the co-students and everyone gave their best from core of hearts. The judges and also the audience felt very difficult to select the best among them. End of the day they decided not to eliminate any of the 9 teams and promoted all teams to the next level.


The 2nd of September paved the way for another day of cultural fun at ISBR campus. The theme for the day was ‘Summer’ for which the entire campus was covered in a fetching color of bright yellow, IT he teaching and non-teaching staffs along with the students were dressed in bright yellow which brightened up the whole campus. It was not just the campus but rather with special emphasis on the thought ‘Summer leads to Smiles’. The program began at 2:00 pm in the College auditorium and consisted of a varied number of creative talents ranging from a Mime on Married life to Social causes, Humor & Smoking in public. There was also an On-spot Ramp walk for a selected number of participants. Additionally, talents such as Mimicry, Stand-up comedy & Skits were also showcased. A talk show of Arnab Goswami, Solo singing performances, Duets, Group singing & ‘Guess the day’ followed suite. At the end of the event students who believed they were the best dressed were invited on stage and were asked to share one of their dirtiest secrets and win a chocolate. After which the floor was left open for students to let their hair down and enjoy the peppy numbers. The event was extremely entertaining and did bring about some really amazing talents. The program came to an end at 5:00 pm.


Picture speaks more than thousand of words thousand of words can be shown in dance…

A person can be ranked but emotions………

As the performances by the participants , they kept their heart on the floor..






A silk can give uncounted happiness one silk can share millions of smiles….

Preferences cannot be given to one talent because talents ..

never be the same one…

Time is limited to schedule But happiness has no limits that can be scheduled languages are the barriers for communication But songs are the solution for that…….

Guest Lecture by Mr. K. Dinankaran (Head HR – Crown Plaza Group of Hotels)

On 25th August 2014 at around 11 am in the morning the PGDM batch and MBA batch students assembled in the auditorium for the guest lecture from the main head HR of Crown plaza group of hotels.
The entire audience had no idea about the hospitality sector before the lecture. He gave us a fair idea of what is hospitality and the different kinds of hotels and the growth in that industry.
We are pretty sure that he has changed our perception about the industry and even inspired some of us to pursue a career in it.

The program ended with a Q&A session.


ISBR gave us the opportunity to visit THE PRINTERS (MYSORE) PVT. LTD on the 25th August, 2014. There we came across the various processes involved in the printing of newspapers and their distribution in the market- starting from unwinding of the paper rolls, printing of the newspapers to the packaging of these newspapers.

This plant at Kumbalgodu prints seven different types of daily newspapers and two Kannada magazines. Out of all these one of the most popular newspapers Deccan Herald which is said to be “one of the top ten newspapers in India” is printed in this plant.

In this visit we came to know about the marketing strategies adopted by them which involve open market survey through which they can estimate their production capacity per day and also the profit earned. We also learned about the average production cost of each newspaper and their selling price in different market.

 Overall it was a good and interesting learning experience




Guest Lecture by Brigadier Arun

On the 16th of August 2014, the students of ISBR attended a workshop on leadership conducted by Brigadier Arun in the college auditorium at 9:00 am. After a brief introduction given by Dr. V. Prince Martin, Principal ISBR Business School, Mr. Arun began his talk on Leadership by asking members of the audience to list various qualities about themselves that they both liked & did not like. This exercise was followed by a question – Where do you see your self five years from now? After listening to a few students, he pointed out that only two students had actually mentioned that they would like to get into a leadership role when they start their career. He then began to talk about the meaning and definition of ‘leadership’ by showing the audience several definitions of the term by different people, all of whom are prominent names in the business world today.

One of the definitions shown on the slides mentioned that leaders need to be able to inspire and motivate people to follow them. Brigadier Arun then said that the best way to motivate people is through story telling. He then shared a story with the audience of an incident that had occurred when he was on duty. He had received a call, informing him that several militants had occupied a nearby village to which he responded by sending a group of officers to neutralize the situation. He was later told that one of his men had been shot, forcing him to send a newly posted doctor ahead of his squad to treat the injured soldier. Due to harsh and difficult terrain conditions, the doctor found it extremely difficult to treat the patient and when Brigadier Arun arrived on scene, he lashed out at another soldier for not doing enough to contact the hospital where the wounded soldier had been airlifted for treatment.

Fortunately, they were able to establish contact with the hospital shortly after and Brigadier Arun, having not eaten in five days, impatiently inquired about the wounded soldier. It was only after the nurse on the other end of the line threatened to disconnect the call that Brigadier Arun was able to bring his emotions under control. The nurse told him that the severe nature of the soldier’s injuries necessitated the removal of one of his kidneys along with a significant portion of his liver & stomach. Additionally, the soldier had suffered a shattered femur, fractured one of his lower spinal vertebrae and broken three ribs that had bent inward and punctured his left lung causing a build up of a fluid.

Realizing the severity of the young soldier’s injuries, Brigadier Arun then asked if he could speak to him. The nurse put the phone to the soldier’s ear and when Brigadier Arun asked how he felt, the man replied, “Sir, its just a little stomach pain, how’s the rest of the squad?”

This story really drove home the point that Brigadier Arun was trying to make when he explained the types of leaders out there. The wounded soldier was one of the selfless leaders that he was talking about and his story was meant to inspire the audience and demonstrate the power of selfless service.

After some discussion, Brigadier Arun then showed the audience a picture of a man with two prosthetic limbs, the man is a US soldier who had served in Afghanistan and who was recently facilitated by president Obama for his courage in the line of duty. The soldier had lost his left leg in a grenade explosion as he and his squad walked into a trap, attempting to rescue a screaming girl from terrorists. After he returned to the US, he participated in the Boston Marathon which took him around six hours to complete. When he reached the finish line, the entire town was waiting for him. After this incident, he tried to enlist in the army again but was rejected due to his disability forcing him to take his case to court. After winning this legal battle, he was given a desk job at an army base in Afghanistan.

During this time, militants had brought down a helicopter and were firing on US soldiers from two different directions. The soldier rode out in a humvee, along with the remaining squads at the base, to rescue the helicopter and the soldiers on site. Upon reaching the area, the reinforcement squads took up strategic positions and began returning fire while the soldier was forced to remain in the humvee due to his disability. During the fight, the soldier saw his friend get shot and fall to the ground. Against orders, he left the humvee and headed towards his fallen comrade. Upon reaching him, he warped one arm around the soldier and began dragging him back towards the safety of the humvee.

Alas, just as he was hoisting the 180 pound soldier into the vehicle, a mortar shell hit his right leg. Due to the severity of the injury, doctors decided to amputate the leg and the soldier returned home wearing two prosthetic limbs. He then participated in the Boston marathon for the second time and took nearly twenty three and a half hours to complete the race but this time, along with the entire town, his fellow runners were also waiting at the finish line to cheer him on.

Another inspiring story, this time about going the extra mile or as Brigadier Arun put it love what you do so that you give it your best and never rest until you own it.

This guest lecture was definitely one to remember and I am sure that we can all learn something from it.