How ISBR’s PGDM Marketing Programs Can Change a Student’s Life

Are you an aspiring marketer? The ingenious field of marketing is a dynamic and flexible industry that will keep you on your toes. The intensive PGDM Marketing Program in Bangalore explains why it is an essential course to your marketing career success!

Aspiring marketers will know that in business, a skilled marketing team can be the difference between making a good idea a great one.  Jobs in marketing are a popular choice and ISBR’s one-year PGDM & two-year PGDM programs offer marketing specializations for business school graduates hungry to take a bite out of the industry. The PGDM Marketing program from ISBR is the ideal way to extend your degree to meet specific career requirements and gain a deeper understanding of marketing. This one year PGDM program is the flagship program of Bangalore University, offering various learning opportunities with specializations in Marketing, Human Resource, and Business Administration.

ISBR has been ranked No 1 under New Generation B – Schools of India by DM B-School Survey and we’re one such business school that offers a marketing specialization. In today’s jobs market, if you are interested in launching a career in the marketing industry you may look for a competitive edge.  A PGDM program can give you an advantage over your peers and help you sharpen your skills.

Where Do These Skills Come From?

Throughout the PGDM programs, you will be immersed in courses with professionals from a variety of individuals from different industries. This type of corporate interaction helps everyone in the class look at “the big picture.” What once could be a very one-sided point of view possessed by a student can now grow to a variety of perspectives shared by each classmate. The core curriculums of these programs are designed for industry interaction, giving you the hands-on experience necessary for every business leader’s success. This skill enhancement and corporate interaction is a prime example of how our PGDM programs can broaden a professional’s business perspective. Hence, PGDM in Marketing has become a key qualification for many hiring managers to look for in their next hire.

Why choose this course?

The course adopts a practical and applied business curriculum and aims to develop an advanced knowledge of organizations and their effective management in the dynamic competitive global context.  You’ll also learn the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice. This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience. You will work with academics and professors of practice on live projects with leading employers in organizations to support your personal and professional development. Post that experience, you’ll be looked upon as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy. You will develop the attributes and skills expected of post-graduates, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.

How will this course change your life & career prospects?

The successful completion of your PGDM Marketing provides a strong foundation for your professional prospects with potential to join an employer in a variety of positions and fast track your career progression opportunities.

The course has been designed to give an edge to the graduates to;

  • Apply contemporary approaches to strategic management and leadership in complex organisations to creatively evolve the business, while understanding real life challenges and uncertainties.
  • Inspire collaboration and synergistic team work by managing relationships, sharing skills and experience.
  • Synthesize a range of information in the context of new situations using informed judgment to develop innovative approaches to organisational challenges and opportunities.
  • Demonstrate your potential to employers and recruiters who value the skills to work in a team, the ability to continue to learn, analytical abilities and a broad understanding of management.

It’s time to get started

A PGDM degree with a specialization in Marketing is highly valued by many employers needing experienced professionals with strong business knowledge, practical leadership abilities and a comprehensive understanding of marketing principles.

To apply for PGDM Marketing at ISBR, here’s what you need to do:

Eligibility: A graduate with a minimum of 50% in the qualifying examination.

Entrance Test:  You will need to clear ISBR-CAT/ MAT / CMAT / XAT / PGCET / ATMA / GMAT/ ICET & any other state entrance test.

To apply online, click here.

Visit and click ISBR- CAT Exam registration. Check link for sample test. If you need prep tips to score well in the ISBR CAT Examination, Read: How to Gear Up For ISBR-CAT Exam 2017.

Whatever you decide to do, the successful completion of your PGDM should have laid a strong foundation for you to become a positive change agent in any organization and an obvious champion for the added value of a dynamic and innovative organizational culture. You will also have had extensive and continuous opportunity for reflective and critical evaluation of your capability as a team worker and leader. As part of a large and multi-cultural learning community, you should gain a valuable network of friends and contacts for the future. Our Alumni will help you keep in touch with your PGDM contacts.

If you want to launch your career in the Marketing industry, a PGDM program at ISBR will help propel you the top of the career ladder. To get a holistic view of business, enroll in our courses today. For further assistance, call us at 9444334755 or mail us at


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