Guest Lecture by Mr. Chandrasekar Marur

ISBR Business School believes that the success of students lie in the way they are groomed and made Industry-ready. Further, second semester forms the base for the choice of a particular specialization. In continuation to this, ISBR welcomed Mr. Chandrasekar Marur on 10th February 2017 for a guest lecture on ‘YOU- The Brand’.

Mr. Marur has 30+ years of experience in grass root sales & distribution – expertise in consumer promotions, logistics, distribution, brand management & BTL activities. He loves teaching students through live case study rather than being confined to the four boundaries of the Book. Currently, he serves as the Director in MUSpace India Private Limited.

He conducted a lecture on ‘YOU- The Brand’ as an Ice-Breaking Session for PGDM 2nd semester (2016-18 Batch). The objective behind this was to break the fresher’s thought process. He made all the students realize the Importance of an Individual and the various requisites to become a successful person. He laid emphasis on having the right attitude in facing job Interviews through an Interactive session.

Takeaway: Students learnt the Importance of having the right attitude in the company. As aspiring future managers, students gained the first-hand knowledge about the toughness of Job Interviews and the various means to crack the Interviews.

This was followed by a quick Question-Answer Session by which students interacted with him to fill their inquisitive mind with thought-provoking ideas.

International Student Exchange Program at France – by Mr. SHARAN R

PGDM One sem in France experience @ ISBR

I started my journey at ISBR on 2015. I developed tremendous expectation about the international exchange (Erasmus) program. I travelled to GROUPE ESC TROYES, FRANCE for my third semester. The 5 months I spent over there was some of the most memorable days. The experience was unparalleled. I was part of Erasmus program among 200 other students who were from around 120 countries around the world. Germans, Spanish, Italians, Arabs, Polish, Russians and many more were part of the diversified crowd. The welcoming that Erasmus students received at the university was unexpected. Parties and programs were organized every day to make the new crowd get used to the new environment. From day one we were provided access to the college intranet through which all the details about the course, career, exams and much more were easily available. I had classes 2 – 3 days a week, starting from morning 8am till 7pm. Such long hours of sessions was little tiring but they have all sorts of recreation activities inside the campus to keep the students energetic till the end of the day. The ambience inside the campus generates lots of positive vibes. You can see students serving in the café, playing pool, table tennis, foosball, lying in bean bags and listening to music. Since the course was 2 days a week, the rest of the week was treated as a holiday. The best thing to do when you are an Erasmus in Europe is travel. I am happy that I have visited over 9 countries and 22 cities in a span of 5 months. Travelling around Europe is quite easy. The transport system is well connected to every nuke and corner of the city. FLIXBUS, OUIBUS, BLA BLA CAR, AIRBNB, these apps will come in handy for any traveller who looks to make the most out of Europe. The cost of living in France is high compared to India. Any accommodation ranging between 280-330euros per month would be a better choice. Restaurants are very expensive. Kebab shops, Pizzerie, Boulangerie are the most common places for eating food at a low price. It’s better to learn cooking. It can cut a lot of expenditure. Supermarkets like Carrefour, ALDI, LIDL, casino, ELeclerc are available where food can be purchased in a less price. A frozen pizza might cost around 60 cents to 1.30 euros. Winter started at France at the end of September. The temperature fell down drastically from 20 to 14degree Celsius in a day. As the month progress the severity of winter increases. The least temperature I experienced there was about -9degree Celsius. Long nights and short days makes people more lazy but irrespective of that we can see students attending the class exactly at 8am. Troyes is 180kms away from Paris, the city of love. Paris can be a weekend destination or even a retreat. If you are a football fan like me, Europe gives you much more joy. Ligue 1, La Liga, champions league match tickets are available throughout the year. I was lucky enough to watch 2 football matches in Parc Des Princes, in Paris and Camp Nou, in Barcelona. The memories are priceless. I was blessed with an opportunity to see The POPE on Christmas giving speech at Vatican City. Police verification and checking are vigorous across all boundaries, so carrying passport with valid visa is mandatory. Brussels, Amsterdam, Prague, Munich, Geneva, Rome, Barcelona, Nice, Paris, Budapest are some of the must visit places in Europe. Travelling teaches a lot. The exposure that an Erasmus student obtains is quite huge than you expect. Knowing and building good contacts with people from different parts of the world is an asset. You have a platform to learn multiple languages, cultures, behaviours and lifestyles. Getting an internship or part time job is easy if you can speak French fluently, else it’s difficult. It would take few days to adapt to the new culture. The culture shock experienced will be different to different people. It depends on how likely are you willing to adapt to European culture.

The 5 months I spent as an Erasmus has taught a lot of valuable lessons. I would recommend every student to take up this program since it is a golden opportunity to study and travel in Europe. I am positive that it will benefit me greatly in the years to come.

Mr. Sharan R

Mr. Sharan R is a student of PGDM ( 2015- 2017).

MBA in Finance Offering Diverse Career Opportunity

For those who wish to pursue a post graduate degree, Master in Business Administration (MBA) is one of the most common career choices these days. The corporate sector is inclined to recruit fresh MBA graduates to their workforce and this is why considering an MBA could seem to be a good decision. The question still remains: Which discipline to choose for your MBA? Among all the available options, finance is one of the most popular specializations of MBA. Besides just being a “rich” stream, the finance discipline could also unlock the door for high paying jobs in banks and the financial sector.

For any core business company, finance forms a vital part in the processes and thus, there are huge career openings for MBA finance graduates. After obtaining a degree in finance, you could seek opportunities with financial institutions like banks, financial consultants and other firms. You can also select from a wide variety of career options like investment banking, international and corporate finance, merchant banking etc.

Apart from all these lucrative options, the basic and most important advantage for you is the fact that career fields related to finance offer a wide range of job opportunities in almost all industries and sectors of the economy. Considering the salary outlook, an MBA in finance has the chance to earn a quite decent pay as compared to the other competitive disciplines. Finance MBA degree holders are known to get highly placed with top companies worldwide. The starting salary range could be anywhere between 5-15 lakhs, which increases manifold as you climb up the ladder.

ISBR promises to give you the dream career you always wanted to have. With over 26 years of experience in quality management education in India, ISBR has an excellent faculty and infrastructures that help students develop their full potential. Not only this, but ISBR’s strong relationships with leading business organizations prove to be a big advantage for the students in terms of placements and job opportunities. By organizing regular industry interaction, pre-placement talks, organizational study etc., ISBR promises to help the students learn the technological advancements and corporate expectations from job seekers.

ISBR was awarded the Exemplary Placement Award by Discover Education and is ranked 6th best in placements by Go Getter B-School Placement Survey. The institute maintains cordial ties with top global recruiters like JP Morgan, Yes Bank, IBM, Morgan Stanley, KPMG, ICICI Bank, Birla Sun Life,CitiBank, Deutsche bank etc. ISBR’s expertise and global perspective is evident from the fact that they have delivered outstanding results in terms of academics and placements.

ISBR also offers one year PGDM program and executive MBA. This could only mean that you get a chance to extend your chances of pursuing an MBA according to your preferences. MBA finance from ISBR is one of the most prestigious degrees in the country, with the top recruiters preferring students from ISBR over other colleges and institutions. The course is offered at the Bangalore and Chennai campuses.

There is nothing better than getting trained under the best. With efforts to deliver best student experience, first class education and an amazing career support, ISBR is the perfect place to bring alive all your dreams. So, it is your chance to grab the best opportunity for your career and fulfill your dreams. Come, take a leap into the world of success with ISBR!

Business Management as a Prospective Career Choice for Engineers

Business management has emerged as one of the most sought after career options for engineers. Business management has been able to attract engineers on a massive scale that has also resulted in a growing population of ‘techno-managerial talent’. There are quite a few solid reasons behind this growth.

After his course, when an engineer lands up in the position of being a prospective employee for a company, he may realize that the job world isn’t something he is ready for. There could be more things to learn and explore before knowing for certain what he should be doing with his life.

Business management is the ideal choice for engineering graduates in these scenarios. The entire discipline of business management thrusts engineers into realbusiness situations or approximate simulations of those. Through a curriculum peppered with case studies, business plans and business analysis, an engineer sees multiple possibilities that can excite him. There are more challenges for his analytical mind and an even more exciting world of opportunities where he can find his life’s true calling.

An engineer may also be looking at more lucrative job offers. It is an established fact that management graduates generally get more sumptuous salary packages than engineers. From a purely capital gains perspective, it is in fact smart of an engineer to go for a business management degree and almost maximize the salary that can draw, fresh into the industry. It is, hence, not uncommon for an engineering and management graduate to bag salary packages that can seem almost incredible to an engineer who didn’t go for higher business management studies. Apart from the salary, a management graduate also has more operational freedom in the organization. This is because young technocrats are generally hired for very specific jobs with peculiar designations. On the other hand, management disciplines are more fluid and encompass different sciences and arts in their core. A management graduate is likely to get more avenues to explore before he can specialize in one. Such an approach helps an engineer to find his area of liking and expertise faster. Also, it is important to note that having an MBA/PGDM degree could ensure better job prospects and promotions.

A business management degree is a good investment for an entrepreneur. Some of the best startups today are found by engineers. While technical skills are indispensable for running the chosen field of business, management skills are needed to cement and accelerate growth. The exposure to the world of business, the networking, the B plan events, the analysis of failed businesses around the world, the study of business ethics all make a better entrepreneur out of the engineer.

At ISBR, you get the best options to go for your perfect business management degree. Having ranked 6th in Best Placements by Go Getter B-School Placement Survey, ISBR makes for a great place to invest your valuable years to get the best returns. The focus area for ISBR has always been on excellence and hence that has resulted in many awards as recognitions like the National Championship for Entrepreneur activities by the National Entrepreneur Network. The creamy layer of students that ISBR attracts also ensures that you, the engineer gets to network with the best of minds in the country. All this and much more make it an ideal launch-pad for your dreams.

Going Global with One Semester Study in FRANCE..!! – Experience shared by Ms. Pallavi Gupte

One Semester in France


I had taken up the PGDM One Semester Abroad program from ISBR to study in France. The semester began on 1st September, 2016 and ended on 31st January, 2017.

It was the morning of 25th August, 2016 when I landed in The Charles De Gaulle Airport at Paris. As opposed to my expectations the weather was pretty humid and all the jackets and sweaters I had worn seemed like wearing a fireball. I, along with 3 other classmates decided to explore the city of love before we went to our final destination, which led us to a small apartment (pre-booked by Airbnb) in the most happening streets of Notredame, Paris. The first day we slept through for 16 hours and visited the city one day after our arrival. We were amazed at the beauty of the museums, monuments, huge buildings and the breath-taking night view of The Eiffel Tower. This beautiful structure stood twinkling in front of me, making my heart pound in my chest. What a sight!

Talking about how amazing the touristic views in Paris were, I had completely forgotten to mention how I did not get food for 3 days being a vegetarian and being an Indian vegetarian did not help at all. Post 3 days we managed to find a falafel shop that served vegetarian kebabs wrapped in a roti with different sauces and salads. Luckily we had carried enough Indian spices to cook ourselves food for the next 5 months. We also further went on to discover an Indian Street at La Chappelle in Paris providing us Indian cuisine and spices for survival as French food usually consists of Salads and semi – cooked meat that does not appeal to a tongue that has been dipped in wonderful flavors all its life. To point out a few drawbacks of that – The rice is extremely sticky and thick, the choice of vegetables is limited to Brinjals, Cabbage and Cauliflower, the tomatoes and potatoes are sweet, the onions are small and white, the milk is heavy, so on and so forth.

Coming back to the day we arrived at Troyes, France to start our educational journey, we had a French student (Erasmus Buddy) to come pick us up from the train station and drop us off to our respective apartments we had registered on the college website. He helped us go through all the bits and pieces of the city before he left us to ourselves.

Next day we began our journey at Groupe ESC Troyes. We met our fellow international students that were a mix of Spanish, Mexicans, Germans, Moroccans, Russians, Turkish, French, etc. They were all a nice energetic bunch of students, many of whom became good friends with us a few weeks later. I had a Turkish roommate with me in my 2bhk fully furnished flat, she was short and sweet, less interactive and a hygiene freak. Living with her pushed me out of my comfort zone to make her feel homely as that’s how we have been brought up back at home. It was a new experience and a good one! We had a pleasant time together.

The teaching style was similar to the one in India but syllabus was a lot easier and the exam consisted only of case studies, multiple choice questions and presentations which made it a cake walk for us to crack. Nothing ever came out of portion. Subjects we had taken – International Marketing, Product Manager Functions, Brand and Community Management, Luxury Product Marketing, Luxury Tourism and Sales Management. In every class we felt a lot ahead of the rest and lectures were conducted only twice a week giving us the whole week free to explore different countries in Europe.

We started off with visiting the beautiful cities of Nice and Cannes along the south of France indulging ourselves in some sun and sand. Further, we visited Amsterdam, the city that literally lights up at night giving you so much to do. Then came, Belgium with its lustful chocolates and historic figures. Italy made me go on a shopping spree, having a huge variety of brands in scenic places. Germany seemed technical and boring but Prague was heart touchingly gorgeous and had the nicest people ever. Budapest is a dream especially for Indians as 1 rupee equals to 4 HUF, giving us more spending power in Hungary that had warm spring baths in the cold weather. Every place we visited had beautiful scenery but yet none of it felt like it could beat the wonders of India.

Post December the climate had gone down to -7 and we were curled up against our heaters at home unable to cope with the weather. We also had the pleasure to experience snowfall and it was wonderful experience in itself.

All in all it was a different experience; the culture shock gave us something new to learn and broadened our network internationally, giving us brighter future opportunities and a lifetime of amazing memories.

– Ms. Pallavi Gupte

Ms. Pallavi Gupte is currently pursuing  PGDM ( 2015-2017) at ISBR B School.

Remarkable insights from Mr. Jayadev who got placed in GE

ISBR Blog team interacted with Jayadev Mohapatra who is currently pursuing PGDM ( 2015- 17) at ISBR and got placed in General Electric ( GE) India. Here are the excerpts of his talks with us:

1. Tell us something about you?

Hi, I am Jayadev Mohapatra. I stayed in Delhi for 18 years and studied in Gyan Mandir Public School. I did my B tech (E & C) from KIIT, Bhubaneswar. My fathercurrently works as Director General, ICAR (Indian Council of Agriculture Research). My mother is a home maker. My sister is doing Clinical Psychology. And my hobbies are playing football on the field as well as on a PC,playing my 13-year-old guitar and photography but please don’t stop me and pose for a picture, I am more of a nature and wildlife photographer.

2. How did you prepare yourself for the interview of GE?

I got good exposure about various systems and processes during my Internship. It was challenging but helpful to get practical aspect of what you study. Further academic sessions with faculty added the value to what I learnt during internship. Mentorship sessions under the guidance of my mentor Mr. Abbas Ali sir helped me to overcome stage fear and improved my presentation skills.

3. Special mention to any incident related to your interview?

I had the first round of interview with manager, Supply Chain at GE. It was a technical interview where i could answer most of the questions because of the experience gained during internship. There were questions like “should we go for automation in a process or not? Justification for the same. “It may seem like a sudden act towards you by the manager but the answer to it is a simple one. “

3. What learning’s from college has helped you to achieve this?

I cannot quantify. There has been a lot that I learnt from faculty and peers. Under Mentorship Program, I participated in ‘Start up Spirits’. I was nervous on stage and found that I had to improve. I worked more on my communication skills to get desired results.

4. Which two members of ISBR team would you like to mention who guided you?

I would be grateful to Prof. VV Rao for his insightful lectures. In fact, I will miss his lectures for which I will have regrets. Also I would like to thank my mentor Mr. Abbas Ali sir for his regular guidance and advice.

5. What is your advice to your colleagues and juniors?

“Take internship very seriously.” It’s the foundation. You may not get the privilege of regular employee as an intern and your roles would vary on daily basis. You will face different challenges on daily basis in not so familiar environment. You might be pushed to your limits like you are going to office as early as 7 am and comeback at 11pm. But you must always remember that to gain something you need to put your effort towards it. I still remember the words of my boss during internship who told me, “If you want a badge and regular access then work hard and if u come back here, I will get you everything.” So we have to keep ourselves motivated. Even if we do not join the company later, we will get good knowledge & experience as a stepping stone. So, u can say that everything starts with you taking your internship seriously. Work hard when in office, it’s alright if you want to party after it. Don’t let it hamper your productivity and efficiency. Good Luck.

6. Tips for the 1st year students on- “How to start preparing themselves from now itself”?

Relax! Take it easy.  Live your life a bit. Don’t get stuck into a daily routine of going to college and back to hostel/pg. Marks are not the only thing that you need to focus on. Experience different things, go to events and participate. Focus on your job in hand rather than being everywhere. Taking baby steps is fine but don’t be stagnated. Connecting to different people in industry is very important part of completing your MBA/PGDM. I met Mr. Sridharan, GE Electric. Meeting and connecting with helped me in understanding my core subject, RSCM, in the most rudimentary form by relating it to daily life. There have been more people with whom I got connected who in turn helped me in understanding about how the actual work gets differentiated depending on the industries. It helped me in understanding my proficiencies and I choose manufacturing industry. Don’t take tension as soon as you read this whole thing, opportunities are there, grab them. And enjoy as much as you can. Good Luck.

Highlights of ISBR Recruitment Program

The crowning factor of any business program is placements. It provides insights into the real world of management, a chance to use the skills you have and to develop them further. The robust placement cell at ISBR has been functioning effectively to ensure that the student’s are placed across industries, verticals and roles. From just placing students to actively playing a role in grooming and molding a student to be corporate ready, the activities have grown over the years.

Here are some of the measures taken by the placement department to sharpen basic business acumen and polish student’s skill set further.

Organizational Study (OS)

In the 1st semester, many student’s face a dilemma when it comes to choosing specializations, to which we give them a hands on opportunity to explore their career interest while working with different department of the organization. The major objective of the Organization Study is for the better understanding of the industry, processes and functions. Some of the senior student’s who are placed with top MNC’s such as Volvo, ITC Hotels, Zovi, Wipro, Gift XOXO, Healthy Billions etc guide student’s with the basic level of mapping and grooming. Currently, ITC Hotel, IIM B, GE-Healthcare, HyperCity, Accel Knowledge, Denture Capital, Wipro and many more conduct OS for students.


ISBR presents opportunities for all students to experience industry and connect with the professional work arena which helps in enhancing their employability prospects. We offer Pre-Placement Opportunities & Paid Internship opportunities through esteemed brands such as iStar, Ninja Cart, Zelo, Biocon, MetLife (Dubai), Morgan Stanley, GE Healthcare where students can take it up alongside their course.

Pre-Placement Orientation Program

The pre-placement orientation program is generally carried out in the 3rd semester where HR managers and potential recruiters come together and interact with students. They give detailed insights about their company, talk about career growth opportunities across various domains & industries, mission and vision of their company which gives clarity to a student’s concerns. Companies on the likes of Future Group, IT-Wipro, Volvo, Flipkart, and IDBI conduct seminars to help student’s fine tune their profiles, personality enhancement, resume building and give tips on the application process. This process makes it easier for student’s to zero down on their ideal company.

Mentorship Program

The ISBR Mentorship Program offers wholesome career guidance to students by our well-rounded faculty members and industry experts. They equip students by providing practical application of networking skills, personal and professional growth which is needed to thrive in a professional world. Under this program, we channel out Campus to Corporate Gap analysis Program which is undertaken by student’s in their 3rd semester to build a pathway from campus to corporate. This program aims to make the transition easy and boost student’s personal contribution and performance levels in the organization. It’s a unique initiative for student’s to connect the dots from self-analysis to corporate analysis.

Start up events & meets

NSRCEL (N S Raghvan Centre for Entrepreneurial Learning), the startup hub at IIM Bangalore is one of the startup body and juries of Startup Spirits at ISBR along with GLC (Global Luxury Culture) to foster entrepreneur culture among the student’s. Some of the startup ideas of our students who have been backed by the jury are Genie Wallet, Bake My Wish and more.

Live Industry Projects

This nurtures Industry Institute interaction, by organizing and coordinating frequent industrial visits, implant training and projects of industrial relevance for the student’s, with the sole aim of zeroing down the hiatus between the industry and the academia.

Paper Presentation & Business Plan Competition

Paper Presentation and Business Plan Competition at ISBR encourage students to showcase their ideas on a unique and massive platform in the form of well integrated and intriguing presentation. It strives to explore the inquisitiveness of young minds by giving their incredulous ideas a definitive direction.

Cells and Clubs by students

The academic intensity at ISBR is sprinkled with extra-curricular and co-curricular activities to complete the learning curve. These activities are an integral part of campus life, and we lay special emphasis on it by introducing Entrepreneurship Cell, Corporate Network Cell, Corporate Social Responsibility Cell, Marketing / HR / Finance Cell, Writers Club, Cultural Cell and Sports Cell for holistic development of the student’s.

 Student Placement Committee

ISBR has a team of highly motivated student’s, mentored by the experts, who render student’s with real-time hiring process which encourages recruiters to recruit fresh graduates. In addition, the placement committee plays an instrumental role in developing and sustaining a mutually beneficial long term relationship with the industry. ISBR’s Talent Connect is an initiative which is intended to connect talent and Industry on a universal platform.

ISBR gives students increased access to a broad range of employers through various activities such as:

–       Talent Connect- Campus Recruitment Drive

Talent connect by ISBR provides an opportunity for recruiters to choose the right talent. Apart from classroom sessions, this program provides an extensive corporate exposure to student’s through a number of exclusive and inventive corporate connect programs. ISBR has consistently demonstrated a track record of notable placements in top notch companies in various sectors and functions.

–       Industry Mentorship program

The Mentorship Program links students with leading executives and career professionals – offering an innovative approach by providing student’s practical application of networking skills, personal and professional growth over an extended period of time. Corporate head honchos from companies such as Volvo, Planet Ganges (GE), IIM B etc visit ISBR regularly to mentor student’s and closely work with them to make them better professionals.

–       Star Invitee

STAR Invitee is a platform for the industry to showcase their success stories and challenges to the student’s. This brings student’s one step closer to understanding the industry from within through Industrial visits and also by augmenting Internship and placement opportunities.

–       Participation in Networking & Industry events

At ISBR, we strive to ensure that our student’s get the best International quality experience by keeping a close-knit relation with several and leading institutions and professional bodies around the world such as National HRD, HR Showcase and CII (Confederation of Indian Industry) etc.

The current and past activities carried out by the placement departments:

We at ISBR aim to provide the right perspective regarding the various career options available to our student’s and sufficiently train them to choose and pursue their careers of choice.

–       Sector-wise panel discussions

Sector-wise Panel discussions are regularly organized to bring out different outlooks of diverse industries to help a student to opt for the right sector in which they have the zeal to work. Discussions attended by HR managers of conglomerates give student’s clarity about their career prospects in various fields and domains.

–       Guest Lectures series

Students are exposed to corporate guests from varied industries who give an insight into their industry practices through webinars and workshops to facilitate better perspective to learning.

–       Cross-Culture Workshops

ISBR’s learning exchange program with International universities such as University of Dubai, Kent University, Australia, France Business School and Hochschule University of Applied Sciences, Germany lends a cross-cultural exposure and a global perspective to the student’s. Recently students under the student exchange program represented India on ‘International Day’ at our international partner B School GROUPE ESC TROYES, France. There were students from 23 countries who represented their country’s culture, food and traditional dresses.

–      Participation in HR events and Forums

Through this, students are exposed to Industry forums and are connected to Hindustan Times- HT Conclave, CII-HR Conference and NHRD-HR Showcase, where some of the student’s get exclusively selected for NHRD membership.

–       Alumni Mentoring

ISBR has a strong Alumni network through which student’s are mentored and exposed towards real world experiences. Some of our alumni, who have been placed with esteem organizations such as Morgan Stanley, Time INC, Niyo and much more, visit the campus to give a better insight on their organization’s recruitment processes, peer driven career advice and job leads.

–       Industry Visits

Student’s are exposed to diverse industry visits, while the recent visits conducted at Software Technology Parks of India, Coca Cola, Volvo and Karnataka Hybrid Micro Devices Ltd, assisted by a dedicated team of faculty who make sure that these visits turn out to be a highly interactive knowledge assimilation ventures.

ISBR’s compelling vision of a practical and relevant education – one that bridges the gap between the classroom and the workplace – is reflected in the stress it lays on recruitment programs. In fact, structured learning opportunities are a key component of ISBR’s academic DNA.

For any further information, please mail us at

Why Chinese Brands are selling like hot cakes? -by Dr. Karpagam, Dean Academics, ISBR B School

Chinese Brands, once upon a time known as cheap and low quality brands are no more the same. From TVs, Refrigerators, mobile phones to fitness brands, Chinese brands are giving sleepless nights to counterpart in Indian brands. The earlier impressions about Chinese products are negative and labelled as lower end items. The consumers were used to avoid when they are learn the product or brand label as ‘Made in China’. The conceptions are no more the reality. The Chinese brands are becoming more and more acceptable.

Pricing can shape Consumer Behavior

Pricing is an opportunity. High pricing mean lost sales whereas low pricing may mean margin left on the table. The right price differentiates brand from the competitor’s brand and places a commercial return to the seller. In addition to this, it provides value to the customer. Beijing based LeEco challenged consumer durable players with a flash online sale in HD TV segment in the range of 4k. Home grown giant Videocon had to react immediately by slashing the price of its 4k TV sets by 20,000.

Last October, Chinese electronics firm Xiaomi sold more than half million smartphones in less than 72 hours during a flash sale with a renowned platform sales. Xiaomi known as ‘Apple of China’ has already clocked a sale to a tune of $1 billion in revenues just in a span of two years after selling its first smart phone in India.


With more than one product on offer, customers will position the product relative to each other in many criteria, and one among is pricing and positioning relationship, Is a brand ‘Up-market’ or ‘Down-market’?  A premium position is associated in the minds of a customer with a higher price. An entry and volume brand requires accessible pricing. In fact Vivo surprised everyone by taking over the IPL sponsorship. This shows the Chinese brands have begun to understand the global consumer needs.

 Cost Advantage:

One of the many stay strategy of the Chinese manufacturers are following a mass-production and mass-consumption formula.. Labour cost in western and central regions in china are comparatively lower when compared to the coastal areas.  They ensure that profit margins are kept low and try to cover it up by the subsequent boost in sales.Liu Dingding, a Beijing –based independent technology expert had earlier told the Global Times, “ As China’s mobile phone market is somewhat saturated, it’s a right choice that domestic brands have started to explore the gigantic Indian market, which is full of opportunities for many people in India still do not own a smartphone. Our brands are looking into the future of India’s mobile phone market”.


The speed of change is such that compared to two decades ago, it is breath taking. They need to Innovate or die. Commoditization drives down prices. The differentiation that stems from innovation always carries an economic premium.True Innovation matters the most for the present and not for centuries hence. Gone are those days, where they were selling the same model for a period of 5-7 years. Things have changed. These manufacturers ensure that every time the portfolio of products is refreshed. Jaipal Singh, Market Analyst (Client devices), IDC India said, “Mobile Vendor ecosystem is going through a multi-dimensional transition. Continuous investment from china-based vendors on retail expansion and high decibel marketing has led to disruption in the plans of home-grown vendors to some extent.”

Yes, it is the high time to understand the consumer needs.

How to crack interview of Goldman Sachs? – Secret revealed by Ms. Shruti & Mr. Sparsh

Another feather in the cap of ISBR as our talented students Ms. Shruti and Mr. Sparsh cracked the interview of one of the major financial dream company ‘Goldman Sachs’. Whole ISBR family congratulates them at their brilliant achievement.

To know the secret behind their extra ordinary accomplishment, we had a detailed talk with them. Below are the excerpts of it:

 1)    Tell us something about you?

 Shruti: My name is Shruti Jaiswal, born and brought up in a small town in Nepal. I came to Bangalore 7 years ago to pursue my post school studies. I’ve done my 12th class from Bishop Cotton girl’s school and then completed my BBM from Alliance University and presently pursuing PGDM from ISBR B School.

Coming to my family background, my Father is a Businessman, mother is a homemaker and my brother is presently pursuing his engineering in Bangalore.

I have an experience of multiple internships in places like IDBI Federal Life Insurance Co. Ltd, XBOOM utilities Pvt Ltd, and cPROFIT Wealth Management Centre.

Talking about my areas of interest, I like networking with like-minded people, travelling to new places, volunteering work/community involvement and something that always cheers me up is dancing on my favourite songs.

 Sparsh: Hello, My name is Sparsh Agarwal. I am from Meerut, U.P. I have completed my graduation in BBA from Meerut only and currently pursuing PGDM from ISBR.

Coming to my family, my father is a service man working for Vardhman industries and my mom is a housewife and I have one elder brother who is currently working in Delhi.

My hobbies include watching movies, travelling and playing cricket.

 2)    How did you prepare yourself for the interview of Goldman Sachs?

 Shruti: When I got to know about the opportunity in GOLDMAN SACHS, at first I was way too nervous. Being one of my dream companies, I wanted to put in my best efforts because I knew the selection criteria won’t be easy. I started my preparation by getting updated about the latest happenings in the finance sector as well as about the company. We went through a rigorous training in Investment bank, trade life cycle and Asset management under the guidance of placement department. Apart from this I also focused on my communication skills. I practiced mirror technique of talking and also practiced some of the general FAQ’s for HR rounds.

Finally on the day of interview I tried overcoming my nervousness and kept utmost confidence and gave it my best shot without worrying about the result.

Sparsh: I used to go through the training topics thoroughly and brush up my memory about the certain topics on which the company is related and on the topics they can ask questions from you. I even had different mock interviews with my friends and discussed every question that can be possibly asked by the interviewer.

  3)    Special mention to any incident related to your interview.

 Shruti: Yeah, I would like to tell you about one particular incident. At the end of my final round, the interviewer asked me “Do you have any questions? “

I said “Nothing as such”, then he asked me if I had asked any questions in previous rounds. I again replied with a NO, this time with a wider smile. The interview then asked me “Shruti, why don’t you have any questions” and I replied saying “May be once I start working here, I will have many questions regarding the work”. At this, both of us busted out laughing. This is where I felt that I might get through, because his expressions showed that he was impressed and it got confirmed when he replied “THAT’S IMPRESSIVE” continuing his smile.

Sparsh: This question was asked from me twice in last two rounds that you are from U.P, so are you comfortable working in Bangalore and Why have you come to Bangalore only? I told them that Bangalore is my dream city to work as it gives lot of exposure and opportunities.

4)    What learnings from college have helped you to achieve this?

 Shruti: To be honest I had stage fear and I used to take time to open up. In ISBR we have number of presentations to give, that made me confident enough to speak in front of people and also we have the best faculty who give us the best guidance and keep us motivated. I would specially like to mention Prof.  Dr. Ratna Sinha, she is always open to students and that’s what we as a student, look up in every faculty.

ISBR’s Mentorship Program where all the students are mentored by senior faculty, has groomed and brought the best qualities within us through constructive feedback sessions and several competitions. Dr. Karpagam, mentor of my mentorship group ( IKIGAI) has supported us to bring out the best in us.

Updates from placement team regarding upcoming opportunities helped me a lot.  I kept myself abreast of latest developments.

 Sparsh: Participating in different events, financial knowledge during my classes has helped a lot.

 5)    Which two members of ISBR team would you like to mention who guided you through your journey?

 Shruti: I can’t just name two people because there are many people to whom I am thankful after achieving this. First and foremost, I would like to thank the entire placement department with special mention to Mr. Abbas Ali for arranging such good companies as well as guiding and motivating me from time to time. Next, I would like to thank Mr. Manish Kothari and the entire management of ISBR.

 Sparsh: Abbas Sir and Nazia Maam because of the opportunities they are getting for us, are very good.

 6)    What is your advice to your colleagues and juniors?

 Shruti: I would like to give my learnings from all the experiences till now. Firstly, facing a rejection will demotivate you, but my advice is to never lose hope. Keep trying till you get what you desire. Being a bit nervous is normal, but overcome it, be confident and give your 100%, without thinking about the result.

Secondly, stay calm and composed, because waiting for long hours for your turn can make you impatient and frustrated.

Sparsh: My advice would be to improve confidence and communication skills because these are the two things that company looks for in job seeker through interview process.

 7)    Tips for the 1st year students on –“How to start preparing themselves from now itself”?


  • First and foremost thing is to be updated about the current market scenario.
  • Work on the way you communicate and present yourself because your personality plays a huge role.
  • Work on your analytical skills and
  • Lastly, always be engaged with the placement department and the faculty.

Sparsh: They can do –

  • If someone knows that he will get nervous it is better to have mock interview among his friends. This will help him in boosting his confidence.
  •  Select a company they want to get in and study about the company. Prepare for that by seeing what company looks for during hiring. Campus To Corporate Program has guided us to work towards our dream company.

Panel Discussion on “ Cashless Campus” moderated by Mr. Manish, MD ISBR

Mr. Manish Kothari, MD ISBR and Dr. C Manohar, Dean ISBR moderated the panel discussion on “Be Future Rready – Transform into a Cashless Campus” by Microsoft in association with AIMS held at Hotel Ritz Carlton, Bangalore. The event saw many dignitaries such as Mr. Sunil, Director Microsoft, Roshini Kumar CEO- Efee, Mr. Jay Raj, Trustee- BMS Education Institution and Mr. Shiv Kumar, Chairman- ASSOCHAM.

Dr. C Manohar, Dean ISBR urged that all payments cannot be made through card. Sometimes cash payment is also required.  He further added,” Instead of saying cashless, you say less cash. People are getting accustomed to cashless payment. In fact, education institutes are also making their campuses cashless.”

To provide the solutions for cashless transactions, Mr. Roshini Kumar, CEO Efee discussed that once the institutions become cashless, it becomes headache for parents to make payments. POS (Point of Sale) equipments are not available so some of the schools are not able to accept debit / credit card. To ease this situation, parents can make payment using Efee online. The due date of next payment is also informed so as to make future payments in time.

Director Microsoft, Mr Sunil spoke about the program developed by the Microsoft to make the educational institutions cashless from nursery to PUC.

The discussion concluded that campuses should go digital and the Institutions should encourage cashless payments to sustain and promote digital campus. The event was covered by the leading Kannada daily Prajavani. Click here to read more