Today (i.e., on Wednesday 3rd September 2014) our theme is MONSOON and the color
Monsoon is traditionally defined as a seasonal reversing wind accompanied by
corresponding changes in precipitation. Monsoon is associated with the asymmetric heating of land and sea. Usually, the term monsoon is used to refer to the rainy phase of a seasonally-changing pattern.
Blue, the nature’s color for water and sky. Blue is embraced as the colors of heavenand authority. It symbolizes the cold, wet and slow. This color is one of the trust, honesty andloyalty. Blue is reliable and responsible. This color exhibits an inner security and confidence.You can rely on it to take control and do the right thing in difficult times. It has a need for order and direction in its life, including its living and work spaces. The color blue is idealistic,enhancing self-expression and our ability to communicate our needs and wants. It inspires higher ideals. Blue’s wisdom comes from its higher level of intelligence, a spiritual perspective.
As soon as we reached the doors of ISBR, we had a monsoonal touch by the decor of the
college. According to the theme monsoon, everyone came in blue attire which make us feel so good. The college is decorated with combination of blue and white balloons and also with the images of droplets falling from clouds which clearly depicts the monsoon.
9 teams were shortlisted for the 2nd round of “ Dancing stars of ISBR” .All the 9 teams
gave their best to promote to next level. Each and every participant passed their energy to
audience with their energetic performances. The main motto of every participant is to entertain the co-students and everyone gave their best from core of hearts. The judges and also the audience felt very difficult to select the best among them. End of the day they decided not to eliminate any of the 9 teams and promoted all teams to the next level.


The 2nd of September paved the way for another day of cultural fun at ISBR campus. The theme for the day was ‘Summer’ for which the entire campus was covered in a fetching color of bright yellow, IT he teaching and non-teaching staffs along with the students were dressed in bright yellow which brightened up the whole campus. It was not just the campus but rather with special emphasis on the thought ‘Summer leads to Smiles’. The program began at 2:00 pm in the College auditorium and consisted of a varied number of creative talents ranging from a Mime on Married life to Social causes, Humor & Smoking in public. There was also an On-spot Ramp walk for a selected number of participants. Additionally, talents such as Mimicry, Stand-up comedy & Skits were also showcased. A talk show of Arnab Goswami, Solo singing performances, Duets, Group singing & ‘Guess the day’ followed suite. At the end of the event students who believed they were the best dressed were invited on stage and were asked to share one of their dirtiest secrets and win a chocolate. After which the floor was left open for students to let their hair down and enjoy the peppy numbers. The event was extremely entertaining and did bring about some really amazing talents. The program came to an end at 5:00 pm.


Picture speaks more than thousand of words thousand of words can be shown in dance…

A person can be ranked but emotions………

As the performances by the participants , they kept their heart on the floor..






A silk can give uncounted happiness one silk can share millions of smiles….

Preferences cannot be given to one talent because talents ..

never be the same one…

Time is limited to schedule But happiness has no limits that can be scheduled languages are the barriers for communication But songs are the solution for that…….

Guest Lecture by Mr. K. Dinankaran (Head HR – Crown Plaza Group of Hotels)

On 25th August 2014 at around 11 am in the morning the PGDM batch and MBA batch students assembled in the auditorium for the guest lecture from the main head HR of Crown plaza group of hotels.
The entire audience had no idea about the hospitality sector before the lecture. He gave us a fair idea of what is hospitality and the different kinds of hotels and the growth in that industry.
We are pretty sure that he has changed our perception about the industry and even inspired some of us to pursue a career in it.

The program ended with a Q&A session.


ISBR gave us the opportunity to visit THE PRINTERS (MYSORE) PVT. LTD on the 25th August, 2014. There we came across the various processes involved in the printing of newspapers and their distribution in the market- starting from unwinding of the paper rolls, printing of the newspapers to the packaging of these newspapers.

This plant at Kumbalgodu prints seven different types of daily newspapers and two Kannada magazines. Out of all these one of the most popular newspapers Deccan Herald which is said to be “one of the top ten newspapers in India” is printed in this plant.

In this visit we came to know about the marketing strategies adopted by them which involve open market survey through which they can estimate their production capacity per day and also the profit earned. We also learned about the average production cost of each newspaper and their selling price in different market.

 Overall it was a good and interesting learning experience




Guest Lecture by Brigadier Arun

On the 16th of August 2014, the students of ISBR attended a workshop on leadership conducted by Brigadier Arun in the college auditorium at 9:00 am. After a brief introduction given by Dr. V. Prince Martin, Principal ISBR Business School, Mr. Arun began his talk on Leadership by asking members of the audience to list various qualities about themselves that they both liked & did not like. This exercise was followed by a question – Where do you see your self five years from now? After listening to a few students, he pointed out that only two students had actually mentioned that they would like to get into a leadership role when they start their career. He then began to talk about the meaning and definition of ‘leadership’ by showing the audience several definitions of the term by different people, all of whom are prominent names in the business world today.

One of the definitions shown on the slides mentioned that leaders need to be able to inspire and motivate people to follow them. Brigadier Arun then said that the best way to motivate people is through story telling. He then shared a story with the audience of an incident that had occurred when he was on duty. He had received a call, informing him that several militants had occupied a nearby village to which he responded by sending a group of officers to neutralize the situation. He was later told that one of his men had been shot, forcing him to send a newly posted doctor ahead of his squad to treat the injured soldier. Due to harsh and difficult terrain conditions, the doctor found it extremely difficult to treat the patient and when Brigadier Arun arrived on scene, he lashed out at another soldier for not doing enough to contact the hospital where the wounded soldier had been airlifted for treatment.

Fortunately, they were able to establish contact with the hospital shortly after and Brigadier Arun, having not eaten in five days, impatiently inquired about the wounded soldier. It was only after the nurse on the other end of the line threatened to disconnect the call that Brigadier Arun was able to bring his emotions under control. The nurse told him that the severe nature of the soldier’s injuries necessitated the removal of one of his kidneys along with a significant portion of his liver & stomach. Additionally, the soldier had suffered a shattered femur, fractured one of his lower spinal vertebrae and broken three ribs that had bent inward and punctured his left lung causing a build up of a fluid.

Realizing the severity of the young soldier’s injuries, Brigadier Arun then asked if he could speak to him. The nurse put the phone to the soldier’s ear and when Brigadier Arun asked how he felt, the man replied, “Sir, its just a little stomach pain, how’s the rest of the squad?”

This story really drove home the point that Brigadier Arun was trying to make when he explained the types of leaders out there. The wounded soldier was one of the selfless leaders that he was talking about and his story was meant to inspire the audience and demonstrate the power of selfless service.

After some discussion, Brigadier Arun then showed the audience a picture of a man with two prosthetic limbs, the man is a US soldier who had served in Afghanistan and who was recently facilitated by president Obama for his courage in the line of duty. The soldier had lost his left leg in a grenade explosion as he and his squad walked into a trap, attempting to rescue a screaming girl from terrorists. After he returned to the US, he participated in the Boston Marathon which took him around six hours to complete. When he reached the finish line, the entire town was waiting for him. After this incident, he tried to enlist in the army again but was rejected due to his disability forcing him to take his case to court. After winning this legal battle, he was given a desk job at an army base in Afghanistan.

During this time, militants had brought down a helicopter and were firing on US soldiers from two different directions. The soldier rode out in a humvee, along with the remaining squads at the base, to rescue the helicopter and the soldiers on site. Upon reaching the area, the reinforcement squads took up strategic positions and began returning fire while the soldier was forced to remain in the humvee due to his disability. During the fight, the soldier saw his friend get shot and fall to the ground. Against orders, he left the humvee and headed towards his fallen comrade. Upon reaching him, he warped one arm around the soldier and began dragging him back towards the safety of the humvee.

Alas, just as he was hoisting the 180 pound soldier into the vehicle, a mortar shell hit his right leg. Due to the severity of the injury, doctors decided to amputate the leg and the soldier returned home wearing two prosthetic limbs. He then participated in the Boston marathon for the second time and took nearly twenty three and a half hours to complete the race but this time, along with the entire town, his fellow runners were also waiting at the finish line to cheer him on.

Another inspiring story, this time about going the extra mile or as Brigadier Arun put it love what you do so that you give it your best and never rest until you own it.

This guest lecture was definitely one to remember and I am sure that we can all learn something from it.


Independence Day…

This day brings back nostalgic memories to all of us.They are moments of sheer magic when a nation held in bondage for centuries breaks free from the shackles of foreign rule.The country that suffered slavery is the very country that has been admired by many in the west.We need to be proud of our legacy.Albert Einstein has said of India,”We owe a lot to Indians, who taught us how to count without which no worthwhile scientific discovery could have been made”.

Let us all stand tall and raise our heads

Let us all take pride in our motherland

Many people have lost their lives to free

Our motherland from the grip of enemy

You and I could be the ones to lead

The pride of our country in every field

So on this 68 years of freedom

Let us all raise our voice and sing aloud

Indians Indians we are Indians…

Raise your voice and say we are Indians

Take some pride and say we are Indians…


Mother India…

Mother India is the national personification of India as a mother goddess.She nurtures us,protects us and sees to our holistic development.The air we breathe,the water we drink,the grains we eat,the shelter and refuge we take,all these are her loving gifts to us,her beloved children.Many poets have literally personified Mother India as a strong and dynamic holy figure with quite some literary flare…

She,whose flocks of Jammu&Kashmir flutter in the breeze.

Whose crown of the Himalayas shimmers as the roof of the whole world.

Whose robust arms of Gujarat and Bengal swing in her graceful gait.

Whose bosom of Madhya Pradesh swells with pride and confidence.

Whose veins are aflow with the holy waters of the Ganga,Yamuna and Saraswati.

Whose holy feet of Kerala are continuously washed by the Indian Ocean and the Arabian Sea.

Ant to whom the sun and the moon offer their aarti day and night.

O Bharat Mata ! I offer my humble prostrations…


Guests of the Day…



Running Harish Enterprises

Chairman of FKCCI

“Just bash on regardless with your life and career. Just make us all proud of you.”



Senior Accountant Dream World India



Education Consultant

Message of Dr. Abdul Kalam :-

“Students should dream

Dream should become vision

Vision should become reality”




On the 14th of August 2014, at 11:00 am the students of MBA (Batch A) were taken for an industry visit to Vacon Bangalore, Vacon India is a famous multinational company which was established in 2006 with its registered office located at Chennai and factory in Bangalore. Vacon additionally has strong in-house capability for Design, Application Software Development, Engineering, Manufacturing, Testing, After Sales Service and Customer Training. The Panels Assembling facility which is situated at Bangalore caters to demanding segments with a total solution for Steel, Cement, Power, HVAC, Textile, Mining, Cranes and Harbour, Oil and Gas, Plastic, Renewable – Wind & Solar segments.

Students were firstly taken to the pantry where they were given short presentations by the Engineering and Operation heads respectively on the various industries that Vacon  has  branched out into namely Industries such as Building Automation, Cranes and Hoists, Marine and Offshore, Mining and Metals, Water and Wastewater, Elevators and Escalators, Pulp and Paper, Food and Beverage, Oil and Gas, Solar and lastly Wind.  This was followed by a look into Vacon India’s Sales and Service network which according to the officials is spread across the country with 38 Partners & direct presence in Hyderabad, Chennai, Bangalore, Bhubaneswar, Pune, Mumbai, Ahmadabad, Kolkata, Bhilai, Raipur, Surat, Indore and Delhi. Vacon India has expanded the Sales & Service network in the neighbouring countries of Nepal, Bangladesh and Sri Lanka. Managers also explained how Vacon India offers best support to its customers and has working experience and Approvals with all the leading consultants/customers in Steel, Cement, Power, HVAC, Solar, Oil & Gas, Large Public Sector Undertaking companies & Private corporate houses.

At the end of the presentations students were taken on a tour through the factory in order to showcase the assembly process, furthermore the official explained how Vacon is continuously driven by a passion to develop, manufacture and sell the best AC drives and inverters in the world – and provide customers with efficient product lifecycle services and that’s what they work towards. Overall the session was a very informative and fun learning experience.


One of the top most beverage companies we have visited ensures that how it became a huge market leader not only in India but also in the world economy as well. As they say “Be Really Refreshed”, they served us with the beverages of the day. As we moved into the manufacturing units the management of it is of course commendable and talking about the quality check they follow the long process in ensuring the high end quality products. In terms of the mixture of allegation of the product before it gets delivered into the market for final consumption they follow their own various principles and tests. They have different units for different manufacture of the beverages. The purity of the container as well as content is strictly monitored by microbiologists at every release of a batch process. We witnessed the manufacture procedures, the various stages of packaging, storage methods, and high quality check procedures. The whole work place in and around the plant are divided into different zones and tagged to a specific color. This way they followed and maintained high safety specific zones. They had this innovative zonal specification for easy identification for any worker or a new entrant or a visitor even.

On the whole the visit made us understand how important quality check plays a crucial role in any platform be it manufacture or IT services or any other. As a management trainee it was helpful in way to be very much alert about the quality of his deliverance.


Guest Lecture by MR. M. JebaKumar

On 9th august 2014 Mr. M JebaKumar visited ISBR Bangalore. He bridged the gap between MBA students and their conception about “MIND GAP”.

The entire session was filled with insights on skill gap analysis. Closing gaps directly impacts employment and productivity. The gaps which are often seen in the students are:

  • Employability level of graduates is low.
  • High dropouts in education space.
  • Unskilled workforce(Mostly in India)
  • Adaptability.

So according to the honoured guest, if one can mend this gap from education to employability, “The best job goes to the person who can get it done.”