Business Analytics Sessions By Mr. Ashwin Shastry


“Knowledge is divine” – Knowledge can be acquired from anywhere and anytime from anyone irrespective of gender, age, socio-economic status etc. This process continues from ‘placenta to pyre’.

Books have been the source of knowledge from ages. With the changing world and increasing quest for knowledge modernised the traditional knowledge sources to a completely new form. From the era of using “tad-PATRAS” we came to the era of computers finding ways to store the data in a secured way as well as in a way where- in we can retrieve the required data without any data loss. Knowledge is endless and data born out of it is tremendous and cannot be bounded in man-made storage devices completely. The more we try to capture it we realise that we are running short of something. Invention of floppy disk to store few bytes of data to the concept of cloud to store enormous data is the live example to show how rigorously we care trying to capture the endless data. In this very process the term BIG DATA has been coined.

“Big Data” -The term has been in use since the 1990s, with some giving credit to John Mashey for coining or at least making it popular. Big data usually includes data sets with sizes beyond the ability of commonly used software tools to capture, curate, manage, and process data within a tolerable elapsed time. Big data “size” is a constantly moving target, as of 2012 ranging from a few dozen terabytes to many petabytes of data. Big data requires a set of techniques and technologies with new forms of integration to reveal insights from datasets that are diverse, complex, and of a massive scale.

Generating tools to capture the vast data and analysing the data for business use has become the essential feature of business. In today’s world where competition is at its peak in every field of job there is a great need to create new fields. This would not only ease the congestion but also solve the problems of those who think that there are limited options to prosper in the career.

ISBR continuously tries to create awareness amongst students about various job opportunities in different sectors and encourage them to drive towards their goals in a convenient manner. Eminent speakers from the industries interact with the students regularly and enlighten them with the inputs of knowledge. Students, in-return incorporate changes in themselves and pave a way towards their golden career. One such programme to guide the students has been undertaken by ISBR in the form of “Data Analytics sessions.” by- Ashwin Shastry.

Mr Ashwin Shastry is the co-founder of “Uplift-Human” and is a Serial Entrepreneur. He is the founder of Blue Ind Consulting services as well as partner in sales and marketing at “Doodle Interiors. He also had worked at Volvo India Pvt Ltd. He is a dynamic personality and has a good command over the on- going trends of data analytics. He is a person with a pleasant smile on his face and could easily connect with the students and quench their queries in the field of data analytics and big data.

His sessions are generally- interactive, students do research prior to his session and shoot the questions in effective manner which in-turn – addressed by him in a productive way.

These sessions are scheduled from February 22nd to April 18th on regular basis. First few sessions were focused on theoretical aspects of Big Data, its importance, types, its usage, followed by job opportunities in the field of data analytics, skill sets required , scope of big data and data analytics in future etc.

Current session held on 15th March covered mostly on perspective aspects of business, influencers of business, how to set coordination between technical and managerial departments for optimum results, logical and analytical ability etc. Few case studies like that of VW and Kingfishers were discussed to clarify these concepts in a realistic manner. Mr. Shastry says “Gaining theory is base to explore the practicality of life. Once done with theory one must know the right place to apply to make the learning effective.”

Future sessions would be focusing on practical aspects where in students are going to be exposed to dummy business environment and are going to work on real data. This would give a clear picture on how data is processed and would also help them to experience the corporate environment at the campus.

Being students of ISBR they are more intellectual and enthusiastic to know how it works and are eagerly waiting to untangle the cobwebs. These sessions had a great impact on the students. Previously, they were confused   whether   to make a career in the field of data analytics or not. Mr. Ashwin not only clarified their doubts but also took the session from root level in such a simple way that it proved as an eye-opener for those who were-  completely unaware about the spectrum of opportunities in this field.

This is a great initiative by ISBR and is an optimum way to sow the seed of awareness amongst the young aspiring brains.

ISBR heart fully thank Mr. Ashwin for being a part and hope that future sessions would make the students more exposed and bring them closer to the “Real World” through “Real Learning” .

–  Submitted by Mr. Shridhar Darba

“ Sridhar Darba is a PGDM student of batch ( 2016-18) and is a member of ISBR Writer’s and Media Club. ”




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