How To Improve Your Creative Thinking

Creative Thinking

The first step to improve your creative thinking ability is to understand how it works so that you can know where you currently stand in the creative process and how to get to the stage where you aspire to go.

Since formative years of one’s life, much emphasis during school education is given on developing capacities of the left hemisphere of our brain, which is logical, language-based, rational and objective.

The right hemisphere, by contrast, is visual rather than verbal. It is influenced by deep thinking and creative instincts and responsible for shaping non-verbal capabilities.

Eventually, the optimal level of creative thinking will depend upon how best you are able to engage the whole brain by leveraging potential of both the right and left hemisphere activities of your brain function. In fact it is a practical way how any work should be managed using full powers of both the hemispheres. And this is also the trait most companies seek while recruiting management graduates today. Businesses look for creative employees these days.

As per the Corporate Recruiters Survey Report 2017 published by Graduate Admission Management Council (GMAC), “Employers who plan to hire business school graduates in 2017 were asked to designate the proficiency level for 25 specific skills within five broader categories that they would require of a candidate being considered for a mid-level position. Employers ranked the specific subsets of skills in each category in order of proficiency level (from ‘not required’ to ‘expert’). To compare the importance of each specific skill a Standardized Proficiency Rating was calculated for each skill.”

Of the top five ranked skills, four fall within the communications category which is largely a function of the right hemisphere of the brain related to creative thinking abilities namely Oral communication, listening skills, written communication, and presentation skills.

As a matter of fact, most of the prominent companies today highly value problem solving skills that use creative thinking abilities.

So, won’t it be a good idea to familiarize ourselves with the ways to hone creative thinking skills when the matter is related to getting hired by our dream company.

Here are five ways to improve your creative thinking and innovation skills…

  1. 1. Think Different

“Think different” was not just an advertising slogan for Apple Inc. but perhaps a belief in the power of creative thinking that transformed the company into an iconic masterstroke of technological innovation.  Steve Jobs didn’t start treading the trodden path. He did not settle for the contemporary but thought creatively of improving it further like several others did by using their creative faculty to innovate something new and better.

Although there are no fixed formulas / patterns for building creative thinking capabilities, however before attempting to hone creative instincts you should be able to fully understand yourself first – your approach in perceiving / observing things based on your interest, temperament and personality.

This approach will make you aware about your creative thinking process and will prove to be a powerful tool to generate many new ideas for finding ways to deal with unseen challenges ahead.

2. Creative Thinking Requires Practice

Thinking creatively is a matter of regularly practicing your powers of imagination, observation and dreaming. It requires concentration and focus. In this era of information overload and disruptive technology, this important element surely needs some training to develop this mental faculty.

For our mental powers to support creative thinking it is important that we sometimes stay focused on the main task at hand, withholding ourselves from routine actions, so that we can create an enabling environment for the most creative idea to finally come up. In your daily actions, practice spending time on cultivating the habit of imagination which is essential for creative thinking and innovation.

3. Give Yourself Some Time

The next rule of creative thinking is very simple: allocate time for fresh ideas to pop up. Allocate specific time in which you can do some exercises like reading and writing to activate imaginative thinking. Like any other skill, the ability to articulate creatively will only come through practice with patience.

Creative thinking is the most sought after skill these days. And with challenging yourself to practice thinking more creatively daily, you can push your limits to generate novel ways to do things.

4. Creativity Thrives With Limitations

The biggest mistake that people make with creative thinking is their belief that freedom drives creativity.

In fact, it is just the opposite. Constraints and limitations force you to think differently and innovatively. One of the only ways to get out of a tight box is to invent your way out.

“When you have fewer resources and time, you’re forced to find novel solutions” says Jeffrey Preston Bezos, Chief Executive Officer of, the world’s largest online shopping retailer.

5. Stop When Getting Bored

When your mind is racing but leading nowhere, perhaps it is time to pause and do nothing. At those times you will realize how great it is to create new things, connect the dots, and come up with new ideas. When you have regained your momentum, try doing something you haven’t done before to stretch your limits. This will help you in exploring your true potential to think and act creatively.

The Final Word

Creative thinking is a gradual process of self-discovery. Forcing yourself to rethink the way you usually work requires constant hard work and mind practice. True creativity helps you to often come up with even better solutions that you wouldn’t have thought of before.

By thinking creatively young managers can look for newer ways of looking at problems or situations from a fresh perspective. It also gives them the ability to break stereotype thinking.

Creative thinking is an important life skill worth developing early. It helps to develop imagination and concentration. Being creative gives you an edge over others and differentiates yourself from the crowd.

Creative thinking helps in all areas of your life. As you start thinking innovatively, you tend to absorb new knowledge and experiences in the process which opens a whole new set of opportunities. When you use creative thinking, you create opportunities all around you.

Creative thinking is one of the most important ways to develop do it yourself attitude. So go ahead and take the initiative to see what path your creative thinking leads you to.



15 Useful Mobile Apps for Every College Student

Mobile App for students

(Check out these simple apps to save time and money, keep yourself fit & fine, and updated with latest knowledge / information)

Managing college life can be fun and a good learning opportunity. Advancement in digital technology has brought many innovative tools to the forefront of academic learning. Besides, it is further aiding college students in managing their lives effectively by using several digital tools. One such innovative and useful gadget is your smart phone and mobile applications.

During student life, the most precious commodity are time and money. Getting your degree is expensive and time-intensive. In this regard, we have tried to accumulate better ways to help you manage both judiciously. Check out these freely available apps that you can download today on your mobile phones and start using them right away. In fact, quite a few of these apps are being extensively used these days for convenience by people. These apps are classified under various categories such as travel, finance, news and current affairs, ecommerce, health and fitness, spirituality and meditation, task management etc.

1. My College App

To begin with, check out if your college has its own app because that will be very useful in getting information about class schedules, assignments and assessments, changes in mess menu or new arrivals in the library or any other college activity / update. Such apps can help in saving tremendous time of students and free them from hassles of unnecessary coordination and communication.

2. Inshorts – News and Current Affairs App

College students are always busy working on projects and class assignments. They hardly have sufficient time for reading newspaper / magazines etc. to know what is happening in the world.  But Inshorts makes it possible for them. College students can now read news content in just 60 words.  Inshorts is a mobile app for content discovery and distribution. It is available on both Android and iOS platforms. Inshorts aggregates news and other content such as videos, infographics, and blogs, and summarizes them in 60 words or less. As per Wikipedia, “By April 2015 Inshorts app had received more than one million downloads and was one of the highest rated Indian news apps.”

So now you can get latest news updates at your finger tips anytime and everytime you need and the best part is that you do not have to allocate ample time for flipping through pages of newspaper or magazine.

3. MyFitnessPal and Wholesome

MyFitnessPal app focuses on making sure that you follow and maintain a healthy nutrition. During college life most of the students are stuck with unhealthy eating habits having low nutritional value. This app easily quantifies otherwise confusing dietary recommendations. Add a meal or pick one from their database, and it will break down the nutrition facts for you.  At the end of the day, you can know if you got enough of what your body needs with their daily summary. The app also adjusts its recommendations based on height, weight and exercise.

Wholesome is a great app to complement the Calorie Counter, because it gives you a lot more information on different nutrients. You can also learn the best foods and recipes for incorporating them in your diet.

4. Sleep Cycle Alarm Clock

Due to hectic academic life at college your body clock gets disturbed. While preparing for group assignments / presentations you are often forced to have some late night sleep leading to drowsiness in daytime during classes. But with the help of this app you can lessen your drowsiness by taking advantage of your body’s natural sleep cycles. Enter a latest possible wakeup time, and this alarm clock will find the closest time within the 30 previous minutes that correlates to the end of a cycle. You will find yourself waking up more naturally matching the requirements of your body clock.

5. My Life Organized

My Life Organized is the most simple and flexible task management tool. Using an unlimited task hierarchy and the ability to focus on subsections, MyLifeOrganized allows you to build a task management system to suit your needs.

It allows users to break down large tasks to achieve a collection of reasonably sized actions that are easy and unambiguous. Organize your tasks into projects and assign contexts. If required set due date, priority and task order. As per the description available on internet, “Once loaded with your information, MyLifeOrganized goes to work and prepares a simple list containing only next actions which require your immediate attention. This list is updated automatically once you complete a task, change context or move to other location.”

6. Reverso Translator

Another great tool if you’re taking a language class. It’s time you graduated from Google Translate, because Reverso actually gives you vocabulary in real contexts. Now you can really figure out if you mean bonita or bastante (big difference).

7. Google Office apps

While in college students have to do a lot of group projects. Through this app you can use Google Sheets, Google Slides, Google Docs and Google Drive that are a must for collaborative learning these days. It makes everyone’s lives easier when they’re accessible via your phone, too.

8. Social Media – LinkedIn

LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps. For a successful career it is important that every student devotes some time on building valuable contacts right from their college days. This app will also help you to create a strong social and professional profile important for attracting prospective employers. You can post content that can establish your credentials as an expert in a specific domain. Overall, a great app to build a powerful resume.

  1. Dropbox

Thanks to Dropbox, students need not be afraid of losing their notes or important documents. You can upload different files (documents, photos, videos) in the cloud and get them online whenever you need, even if you forget your phone at home. The only thing needed to access your files is an Internet connection.

Store your files in Dropbox, and share them with friends without any fear of losing important and useful data.

  1. Scribd

Welcome to the world’s biggest library online!

Scribd is a digital library and e-book and audiobook subscription service that includes one million titles. Scribd hosts 60 million documents on its open publishing platform. It will help you find millions of different documents and books that are important for your studies. All those data are shared by people from all over the world, and you can easily curate and organize them according to their topic.

Create your own library with different notes, texts, and books that you need. Share them with your friends, and find all the information with Scribd.


This is the perfect application for students who have to read many books on different topics. makes it easy to find the definition of every word you are not sure about.

  1. TED

Watch quality videos of some of the most fascinating and inspiring people from all over the world through TED. You will find an array of interesting speakers from business experts, educators, computer geniuses to music legends, and many more. Inspire your mind with encouraging stories and experience something new.

  1. Snap2PDF

What could be better than converting any file into a PDF with a single click? College students will definitely like Snap2PDF application which is very useful, though easy to use: just take a picture of a need text, and then convert this picture into a PDF file. Simple like that!

  1. E-wallet / Mobile banking : Paytm

Make Instant Digital & Utility Payment, grab latest discounts and offers and let your student life become much easier and hassle free. You can also send money to friends & family using Paytm.

  1. MakeMyTrip

Travel app offering exclusive deals for low cost travel needs of students. A very useful app for instant travel needs.


When you’re a college student, saving time, money, energy and effort becomes essential so that you get ample space to focus on your academics. Some of the above mentioned apps will definitely be of valuable help to you for furthering that objective.

Today, students use different mobile applications not only for entertainment, but for studying as well. So make full use of these apps which can be very informative and useful if you want to keep up with the times and boost your studying process.
















Marketing Carnival is an event organised by Marketing club which brought the organizing, marketing and managerial skills of the students and it laid a platform which allows students to put acquired knowledge into practice.

The event took place on 7th October, 2017.The students played the role of entrepreneurs, geared up business with a limited capital, registering their stalls, marketing their products, finding unique ways of adverting. This process took place for a week and on the day of marketing carnival, students came up with their innovative ideas, products, games like Photobooth, Spin and Win Game, Misalpav, Esprique, Kulkki sarbath, Handmade Artifacts, Secret Admirer, 7 Up and 7 Down, Angry Birds with lovely hugs, Housie and Coin games. Students competed for making high profits and winning excellence certificates. Students were rated based on their ideas, decoration and presention skills by the judges. Finally, the 7 Up and 7 Down was a big hit and made huge profits.

The whole event was designed in such a way to make the students understand the concepts of marketing, business, accounts and its applicability in the real world.

Learning outcomes:

  • ‘Learnt that every business is risk involved and requires some business techniques to be used. Investing without planning is useless’, by Anusha Meda
  • ‘Always plan and concentrate on your target market, that could definitely bring profits’, by Ramya Sativada
  • ‘Learned how to attract customers and how to boost profits’, by Atish Nair
  • ‘Learnt that we have to make Customers not just sales’, by G S Pavan
  • ‘Learnt how hard it was to convince and attract customers’, by Deepak Sharma

Prizes and participation certificates were given to encourage the winners and participants. This was followed by many activities like Secret messages, Paper dance, Balloon dance which was filled with fun and frolic. It was a wonderful learning experience for the students.

Contributed by:

Ramya Satvida

PGDM (2017-19)

HR Club



ISBR business school yet again standing by its core value “Real world Real learning” conducts panel discussion session on the 7th of October 2017 to address the Industrial expectation out of a fresh management graduate in the changing business environment.

Venerable industrial professionals constituted the panel Mr. Minor Ganesan; president,NHRD Hosure Chapter; VP, Page Industries ltd-Jockey.Mr. Vishwas Nandalikar, Director-HR BP, Adecco India, Mr. Guru Prasad Sripathy Bhat,Human Resource Business Partner, Syngene International limited, Mr. Amit kanchanbaras; Lead-strategic business Partner Alliance Aoar people world software, Mr. Keerthi Naik, iWFM Talent Acquisition campus hiring DXC Technology, Mr. Ramesh Ranjan, Founder Human Engineers.

Mr. Minor Ganesan gave the key note speech in which he described the present world as VUCA and matched it with Darwin theory of survival. He stated that the HR fraternity looks for people who have the zeal towards their work.
Future lies in shifting of hiring process from IIM to tire 1 colleges,was explained owing to the employee long term commitment in tire 1 college.

The five panel discussion members represented their respected industrial vertical from banking, phrama,  IT ,HR and retail.
Mr Abbas, Director corporate relation team, moderated and steered the panel discussion while equally letting all the speakers express their views and suggestions. They spoke at length on artificial intelligence and automation being the future, which will create a global increase in demand for managers for its smooth process operation.

When asked which are the top three qualities needed for fresh management graduate to get a job, 3 out of the 5 panel members said,  ” it’s knowledge of changing technology and consistent adapting”.

The discussion let students of ISBR bussiness school to reflect on the skills to be honed in order to match the industrial standards.

The session ended with Dr. Anni arnav presenting a research study on, Skill   development in different sector: A practical model for training and consulting.

Contributed by-

Vinayaka B S ( PGDM 2017-19)


The Shifting Landscape in Management Education


Management education is witnessing a paradigm shift driven by globalization, exponential growth in technology, changing social fabric, and the rise of a new generation of workforce called Millenials. Since the future of businesses largely depend upon quality of managerial input, hence it is important that modern management education fully understands the complex issues and challenges facing the business world today. At the same time, it should also address new opportunities and potential rewards associated with the transition mentioned above.

With the changing business market and approach to MBA as a career, it is important to redefine the MBA education and make it more contemporary and value-added. In light of the shifting landscape of work environment, management education needs to evolve and respond promptly to unforeseen changes in global business. Most importantly, management education must first examine the environment in which it is embedded.

How B-Schools develop managerial talent based on changing requirements of the industry is crucial because the actions and decisions of these future managers are not only going to affect the way companies will be run but in a way will also propel key changes in society.

The landscape of management education is very big. With advancement in technology it is growing at a rapid pace and increasingly becoming global.  According to the Association to Advance Collegiate Schools of Business (AACSB) which is the world’s largest business education alliance, “In 2005, there were an estimated 7,622 educational institutions offering business degrees, with 20% of these schools operating in the United States, 18% in Mainland China, and 14% in India. By 2014, the number of institutions offering business degrees more than doubled – to 15,731. Which country has the most business schools?  It’s India, with 3,902 business schools, representing 25% of all business degree granting organizations in the world.  Compare this to the estimated 1,624 business schools in the United States, 1,259 in the Philippines, 1,082 in Mainland China, and 1,000 in Mexico, and together these countries host 56% of all business schools across the globe.”

Apart from the growing number of business schools in countries other than United States, another paradigm change in landscape of management education is the growing reputation of business schools in countries other than US. The international rankings of top business schools clearly indicate this new trend, with the U.S. becoming less attractive destination of MBA aspirants. As per the 2002 Financial Times ranking of business schools “73% of the top 30 schools were in the U.S., 23% in UK/Europe, and 4% in Canada.  In 2015, it’s a very different picture – 50% of the top 30 schools are in the US, 33% in UK/Europe, 14% in China, and 3% in India.”

All of this said, the management education landscape is evolving rapidly, offering both opportunities and threats for management education worldwide. With new players entering the market, students have a variety of options to choose from both in terms of courses as well as institutes.  The need for smart managers who can adjust in multiple job environments and work under challenging situations is increasingly becoming a critical success factor. With the rising competition in job market, Parents and students have started questioning the potential value of business education in terms of return on their investment (ROI). They are also sceptical about the way it is being delivered.

In 2008, the then Dean of Harvard Business School, Prof.  Srikant Datar along with Prof. David Garvin and Research Associate Patrick Cullen conducted an in-depth research study to explore the state of MBA education. Their findings were later compiled into a book titled “Rethinking the MBA: Business Education at a Crossroads”. In the book the authors explain that it is high time to change much of conventional business education if business schools have to forge ahead to build the next generation of business leaders.

The book emphasised on The ”knowing, Doing and Being Framework” wherein ‘knowing’ captures the management and technical skills, ‘doing’ connotes interpersonal skills and ‘being’ reflects awareness of self. Each of these components compliment the other and none can work in isolation. ‘Knowing’ is essential before ‘Doing’. Without ‘Doing’, skills will be ineffective and without self-awareness through ‘Being’, the other two will be of little value. Therefore there is a need to rethink the way MBA education is being imparted since it has to prepare students for a broader range of careers. The need is also of rebalancing the three components mentioned in the above framework.

ISBR’s Response to the Shifting Landscape in Management Education

To address the dynamic challenges and opportunities of changing landscape of management education, Indian School of Business Research (ISBR) situated at Bangalore has taken a lot of progressive initiatives to prepare future business leaders. These include bringing the real world experiences into the classroom through innovative process of development that reflects the expectations of the industry and changing times.

Some of the major highlights of those initiatives are summarized as under.

World Trade Centre Visit

  1. Top institutions globally stand out from the rest because they focus upon improving the learning processes, their core competencies in delivering the same and above all a value proposition that best match their educational vision. At ISBR we also expose students to the learnings of the corporate world through formal and non-formal education based on this philosophy. We strive to provide a learning eco-system to our students with a value based foundation to excel and become corporate and social leader or entrepreneurs.
  2. Progressive management institutions put lots of effort in curriculum design and course offerings. Their curriculum is reflective of both industry needs and student’s interest. This helps in making engagement of the students better. That is why ISBR’s curriculum is continuously up graded to match current industry requirements that enables students to become one of the finest work forces in India and prove to be a valuable asset to the corporate world having the right competitiveness, competence and capability.
  3. Tough technical subjects such as Quantitative Techniques and case analysis tend to dominate the MBA curriculum. In the process, soft skills get overlooked. Therefore rebalancing of the curriculum is essential to include creative thinking skills, experiential learning, inspirational leadership etc. in the management program. Therefore, ISBR creates space for development of students through physical infrastructure (campus, sports facility), intellectual infrastructure (faculty, library), technical infrastructure (software / hardware), and social infrastructure (industry connect). Apart from usual industrial visits & workshops other student oriented activities like C-Talk, Star Invitee and Mentorship Programs etc. have been designed by the Institute to facilitate overall development of social and life skills of the students as well as help them in sharpening their decision making skills.
  4. Effective leadership with global perspective of business management, cultural sensitivity and integrative thinking are highly valued propositions in industry today. Exposure through international collaborations and guest lectures by foreign experts there is a concerted effort by the Institute to inculcate such virtues in our MBA students.

This is just a beginning. The ultimate mission of ISBR is to create responsible business and social leaders who can intellectually contribute to the nation building in a much more proactive way and in the process be able to fulfil their DREAMS of building a purposeful and an enriching career.

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References for additional reading

  1. ISBR Recruitment Program:
  2. Interview of Dean Dr. C Manohar
  3. Visit to World Trade Centre
  4. Panel Discussion
  5. For cross culture corporate exposure:
  7. C Talks






Are we churning out individuals with a cookie-cutter’s approach?

Day in and day out, there is lot of phraseology floating around with respect to “Employability Skills “the never ending debate and discussions on the quality education has always been a challenge. Narendra modi’s “scam India to skill India” has been a great relief for most of the educators in the country.

The organizations today are waking up to the stark reality of comprehending the importance of a “right hire”  Various studies have revealed in the past  about the skill gap that exist in the industry when a fresh hire is taken on board. It could be anything between a right attitude, interpersonal skills or the team dynamics.

There are instances in IT and ITES sectors whereby the companies have lost huge projects from the overseas clients because of certain mismatch of expectations from both the parties involved. It could be a video call or a telephonic conversation or even for that matter a harmless email. What could have been the root cause??

Right professional grooming coupled with corporate etiquette matters in today’s context. Just the functional knowledge and domain expertise will not suffice. This is just a tip of the ice berg. So the next question is are we training our next generation of work force with the much need skill sets or  are we just churning out individuals with a cookie cutter’s approach !

It is an important statement to ruminate now and indulge in plan of action before it is too late. We need to have more of “Sundar Pitchai and Satya Nadella” in the country. As educators we need to break free from the preconceived notions and stereotypes and bring in a revolutionary change. So how are we going to create the awareness in the educational set-ups? Some of the pointers might help us:

  • Usage of curriculum based on industry needs has to be integrated.
  • Men and women who are passionate about teaching should be hired instead of looking into only the research bent of mind
  • Cases pertaining to live happening in the political, economical, sociological, technological and legal perspective can be used with a right pedagogy.
  • Proactive and interactive sessions with skill building activities can be driven.
  • Concepts, tools and techniques should be integrated in the syllabi.

Of course, there is no magic formula it is a gradual process and what we see today is there is certainly a slow change that has been initiated in most of the institutes. There is more focus on workshop, case study competition, guest lecture series, industry connects etc that has been streamlined. Hopefully all these and more interventions will help in creating some impactful change in the years to come.

Though addressing the skill gap is no joke there are various planned inputs that can be integrated in the system. Otherwise Dr.Abdul Kalam’s words on India become the most happening country in the world by 2020 and the workforce consisting of millennial generation cannot be easily achieved. Just to ponder!

Prof. Preeja Sridhar

( Faculty- HR ISBR B School )




ISBR students participation @ ‘RALLY FOR RIVER’ Campaign

This is not a protest. This is not an agitation. This is a campaign to raise awareness that our rivers are depleting. Everyone who consumes water must Rally for Rivers.” – Sadhguru

#RallyForRivers is a nationwide public awareness campaign aimed at rejuvenating India’s rivers, started by Sadhguru, Founder, Isha Foundation, and students of ISBR Business School felt immense pleasure being a part of this noble cause on 9th September 2017 in Palace Grounds, Bangalore. Not only by the residents but the cause is being supported by many celebrities like Salman Khan, Juhi Chawla, Akshay Kumar etc. too. Chief Minister Siddaramaiah was the chief guest of the event, which was also attended by other dignitaries including union minister Anant Kumar, D V Sadananda Gowda, state major irrigation minister M B Patil etc. Sadguru Jaggi Vasudev presided over the event. The program started with an invocation song by the legendry singer Usha Uthup followed by few famous and very mesmerizing songs by her..

India’s rivers are experiencing a drastic change. Due to the increased pressure of population and development, our perennial rivers are rapidly becoming seasonal. Many of the smaller rivers have already disappeared. Flood as well as drought have become increasingly frequent as rivers turn disorderly during the monsoon, and vanish as soon as the rainy season is over. To cope with this devastating situation and spread awareness about this grave problem. Spritual leader-Sadhguru Jaggi Vasudev conceived the idea of Rally for Rivers which is a nationwide awareness campaign to revive our rivers. The campaign proposes ideas to replenish rivers which is to create a kilometre-wide tree cover on riversides and half a kilometre for tributaries. If we do not act now to reverse the serious decline of these lifelines, the next generation will pay a very heavy price.
The rally is supposed to be organised by road and will cover 16 states and in every state, the chief ministers have agreed to support their cause and take part in the event. A huge number of students along with ISBR students have come to attend the rally. The dignitaries addressed the students and asked them to pledge and join hands for this noble cause and protect our most crucial natural resource i.e. water. The receding water level of the river has become a matter of great concern and if we do not take some serious step write now, our future generation is going to pay heavy prices for our mistakes.

-Shared by: Ms Deepika Singh

(Member of Writer’s & Media Club)



Advancement in technology with rising digitization of life has led to a high velocity of change in the way we work. Advent of new digital technologies has given greater autonomy of interconnectedness to people that they did not have earlier in traditional work settings. It has opened new landscapes to experience learning beyond regular mediums. Here the attempt to make professional learning more experiential and interesting is at the forefront of global work culture.

Evolving technology is in fact reshaping everything in our lives including our careers in a positive way. However it is a general belief that the growth in technology revolution is impacting the job market which is not fully true. For example, artificial intelligence it is thought may replace humans with machines for some jobs. But contrary to public perception it is creating demand for new positions. Likewise, with the advent and growth of the Internet of Things (IoT), technology is becoming part of nearly every job. But here again, experts believe that this emerging trend is certainly going to create new hybrid job positions in future. Automation and advanced technology are helping many businesses streamline their operations. However, at the same time it is also giving organizations more time to focus on improving productivity and enhancing innovation for improving customer satisfaction instead. So, technology is helping in both ways – new job creation as well as business process engineering.

Job worries on account of technological advances are not new phenomenon. During the Industrial Revolution from 18th to 19th century, development of special machineries was perceived as major threat to several contemporary jobs. Industrialization marked a paradigm shift in iron and textile industries during those days. The development of steam engine improved systems of transportation, communication and banking. Some of the jobs even became redundant on account of this progress. But at the same time technological advancements also opened up new job opportunities and improved our lives.

Technology today is reshaping many industry sectors. Research in advanced technologies such as Robotics (automation technology), Big Data, 3D Printing, Artificial Intelligence and Virtual/Augmented Reality (VR/AR) are already working on exploring potential benefits of improving quality of our lives. Some of the industries that are experiencing big changes include Construction, Retail, and Healthcare etc.

According to a briefing note prepared by Mckinsey Global Institute for the Fortune Vatican Forum December 2016,  “Digital technologies are creating major new opportunities for workers and companies, in both advanced and developing economies, but there are significant variations within and across countries and sectors. Rapid technology adoption can unlock huge economic value, even as it implies major need for retraining and redeployment of labor. In India, for example, digital technologies provide the foundation for many innovations that could contribute $550 billion to $1 trillion of economic impact per year in 2025. However, the value of digitization that is captured depends on how many people and business have access to it.”

How Technology is Changing The Way We Work

Changes in technology are not just reshaping economies and industries but in fact the whole workplace itself. Some of these new changes at workplace have created opportunities to form virtual collaborations for doing business, ease in making digital payments, and evolution of concepts such as work from home etc. Digital technologies are reshaping organizations by providing efficient business solutions.

Due to rapid advancement in technology the workplace has extended to anywhere and everywhere. We can continue working through smart phones and laptops even while travelling. Revolution in Information Communication Technology (ICT) has made it possible to constantly remain in touch and be available anytime anywhere. Advancements in technology have created a constantly connected workforce. E-mail has brought a paradigm change in the way intra and inter-office communication takes place. It has made a profound impact on modern communication by reducing cost and increasing speed. Collaborative technologies such as cloud computing, VOIP, Skype, video conferencing etc. and even new messaging technologies such as WhatsApp are further enhancing communication to a global scale.

In conclusion it can be said that technology has brought many dramatic changes in our whole working; be it at home or outside. The office environment has completely changed allowing business operations to run smoothly. The influx of new technologies has improved our general lives. However, the importance of human involvement at various levels cannot be ruled out. Even today, for developing innovative technologies and driving it forward, human intervention has to be at the forefront.


ISBR Founder’s Day 2017

ISBR celebrated its Founders Day on 7th September 2017 at ISBR Bangalore, campus. As the day falls exactly two days of the ‘Teachers Day’ thus to maintain the essence of this day, Dr. APJ Abdul Kalam Memorial Awards for excellence in education are rewarded to the persons who have contributed significantly in the field of education.

Guest of Honors who graced the occasion were Sri V.R Raghunath, Arjuna Awardee, Indian hockey Olympian, Dr. S Philip Lewis, Past President FKCCI, Dr. Aisha M Shariff, Dean, University of Mysore, Sri A.N. Prakash, Chairman SECM , Sri Balbir Singh , President Gurur Nanak group of Institution, Prof. Sabiha, Vice Chancellor , Akka Mahadevi, Women’s University Vijayapura, Smt. Sujata Balakrishna, M.D, Valtech , India, Sri Israel Inbaraj, Head HR- TCS, Past president, NHRD Network and Dr. R. Balasubramaniam, Founder VILD.

Awards of categories Udyama Acharya, Institutional Award for Rural Empowerment, Vishwakarama, Motivation Guru, Quality Guru, HR Guru, Accomplished teachers, Leadership in academic excellence, Teacher Ext ordinance, EdTech, Mentor, Leadership in school etc. were presented to the awardees.

The programme was presided by Sri. Manish Kothari,  Managing Director, ISBR Group of Institution along with the college dignitaries Dr. K.S Anandram -Senior Director, Dr. C. Manohar- Dean, Dr. Chandra Niranjan- Director, Dr. T. Karpagam, Direrctor Academics, Dr. K.S Gupta, Director- Centre for Executive Education, Prof. G.R Nair , Director Admission and Mr. Abbas Ali, Director- Corporate Relation.

The event was started by Guru Vandana, paying homage to all the Gurus of this world. This event was also attended by the students of Dr. S.R. Chandrasekhar Institute of speech and hearing who mesmerized the audience by their welcome dance performance. The welcome address was given by Dr. K.S Ananddram and genesis was given by Dr. Manohar. They gave the jest of how and why these awards are being granted. Further Dr, Chandra Niranjan Shared her views on how ISBR has contributed toward CSR activities in the field of education by being the part of Umeed Run- Uniform for needy Children.  According to her CSR activities must be promoted by the teachers to the students from the early stages of their life.

Mr. Padmanabham from Isha Foundation spoke about the objective of ‘Rally for Rivers’ and its importance. He requested the audience to join the river rally program at Bangalore palace ground on 9th of September. Mr. V.R. Raghunath, Indian hockey Olympian, shared his experience and efforts undertaken to reach this stage. He advised the students to work continuously with the support of teachers to achieve their goals. Dr. Aisha M Shariff, Dean of Mysore university praised ISBR for its efforts from the day of establishment. According to her ISBR has set a bench mark for other colleges and if this continues, it can further achieve more in the area of imparting quality education.

This was then followed by award ceremonies where awardees are awarded on stage with shawls and bouquets. The award winners shared their experiences and said that more such awards in future would create an impact and enable others to work towards quality generation in the field of education. Post this Mr. Manish Kothari spoke about the importance of teachers and student’s life he also shared a real-life story of an industry person and his friends who still take the paper in their pockets which was presented by their teacher during their childhood days. They still believe that it is due to the paper that they are on the heights of the career.

Finally, Dr. Karpagam gave the vote of thanks and officially concluded the program. The event was followed by a delicious lunch. Post lunch the students enjoyed the Annual day function where in an informal function was organised.

Once again ISBR had a great day, to be recorded in the history and hope that this continues in future even more extensively, thus widening the rays of its glory.

Contributed by:

Sreedhar Darba ( PGDM- 2016-18)

 Member of Writer’s & Media Club




ISBR Day 2017

ISBR Business School celebrated its Annual function on the evening of 7th September 2017 with a tremendous celebration including a series of cultural programs prepared with exceptional efforts and perfection. The cultural program was held in auditorium on the occasion of founders day of ISBR to celebrate the institute’s another meticulous year. The day was celebrated amidst great fervour, zest and enthusiasm in the college.

With the arrival of the guests of honour, other dignitaries and students in the arena, the series of wonderful events began unfolding which left the audience awestruck. The items included plays, dance dramas, musical representations, stand up comedy and dance performances.

The program started with a scintillating welcome song followed by felicitating all the staffs and faculty members for their years of dedicated service to the institute. The students of batch 2016-2018 were then awarded for their significant contribution and performance in the field of studies and many other co-curricular activities like singing, dancing, and student of the year, best media person, best sportsperson and many more which acts as an impetus for the stellar performance by the students.  The heart-warming performances included many outstanding pieces out of which one was a skit staged by the ebullient students of the institute spreading awareness about negative impact of social media on the present generation, ways to overcome it and the viral and life threatening Blue Whale game. This entailed the orchestra where the students played and sang a mash up which was followed by western and Bollywood dance performances performed by students with exuberance and unmatched zeal and rhythm. The stand-up comedy by the MBA student-Vikram Bhosale was the comedy spark of the evening.

At last the vote of thanks was proposed by the emcees and with this the program was concluded.

– Contributed by:

Ganesh Babu, Mba(2017-2019) and

Deepika Singh, PGDM (2017-2019)

Member of ISBR writer’s & Media Club