ISBR students participation @ ‘RALLY FOR RIVER’ Campaign

This is not a protest. This is not an agitation. This is a campaign to raise awareness that our rivers are depleting. Everyone who consumes water must Rally for Rivers.” – Sadhguru

#RallyForRivers is a nationwide public awareness campaign aimed at rejuvenating India’s rivers, started by Sadhguru, Founder, Isha Foundation, and students of ISBR Business School felt immense pleasure being a part of this noble cause on 9th September 2017 in Palace Grounds, Bangalore. Not only by the residents but the cause is being supported by many celebrities like Salman Khan, Juhi Chawla, Akshay Kumar etc. too. Chief Minister Siddaramaiah was the chief guest of the event, which was also attended by other dignitaries including union minister Anant Kumar, D V Sadananda Gowda, state major irrigation minister M B Patil etc. Sadguru Jaggi Vasudev presided over the event. The program started with an invocation song by the legendry singer Usha Uthup followed by few famous and very mesmerizing songs by her..

India’s rivers are experiencing a drastic change. Due to the increased pressure of population and development, our perennial rivers are rapidly becoming seasonal. Many of the smaller rivers have already disappeared. Flood as well as drought have become increasingly frequent as rivers turn disorderly during the monsoon, and vanish as soon as the rainy season is over. To cope with this devastating situation and spread awareness about this grave problem. Spritual leader-Sadhguru Jaggi Vasudev conceived the idea of Rally for Rivers which is a nationwide awareness campaign to revive our rivers. The campaign proposes ideas to replenish rivers which is to create a kilometre-wide tree cover on riversides and half a kilometre for tributaries. If we do not act now to reverse the serious decline of these lifelines, the next generation will pay a very heavy price.
The rally is supposed to be organised by road and will cover 16 states and in every state, the chief ministers have agreed to support their cause and take part in the event. A huge number of students along with ISBR students have come to attend the rally. The dignitaries addressed the students and asked them to pledge and join hands for this noble cause and protect our most crucial natural resource i.e. water. The receding water level of the river has become a matter of great concern and if we do not take some serious step write now, our future generation is going to pay heavy prices for our mistakes.

-Shared by: Ms Deepika Singh

(Member of Writer’s & Media Club)



Advancement in technology with rising digitization of life has led to a high velocity of change in the way we work. Advent of new digital technologies has given greater autonomy of interconnectedness to people that they did not have earlier in traditional work settings. It has opened new landscapes to experience learning beyond regular mediums. Here the attempt to make professional learning more experiential and interesting is at the forefront of global work culture.

Evolving technology is in fact reshaping everything in our lives including our careers in a positive way. However it is a general belief that the growth in technology revolution is impacting the job market which is not fully true. For example, artificial intelligence it is thought may replace humans with machines for some jobs. But contrary to public perception it is creating demand for new positions. Likewise, with the advent and growth of the Internet of Things (IoT), technology is becoming part of nearly every job. But here again, experts believe that this emerging trend is certainly going to create new hybrid job positions in future. Automation and advanced technology are helping many businesses streamline their operations. However, at the same time it is also giving organizations more time to focus on improving productivity and enhancing innovation for improving customer satisfaction instead. So, technology is helping in both ways – new job creation as well as business process engineering.

Job worries on account of technological advances are not new phenomenon. During the Industrial Revolution from 18th to 19th century, development of special machineries was perceived as major threat to several contemporary jobs. Industrialization marked a paradigm shift in iron and textile industries during those days. The development of steam engine improved systems of transportation, communication and banking. Some of the jobs even became redundant on account of this progress. But at the same time technological advancements also opened up new job opportunities and improved our lives.

Technology today is reshaping many industry sectors. Research in advanced technologies such as Robotics (automation technology), Big Data, 3D Printing, Artificial Intelligence and Virtual/Augmented Reality (VR/AR) are already working on exploring potential benefits of improving quality of our lives. Some of the industries that are experiencing big changes include Construction, Retail, and Healthcare etc.

According to a briefing note prepared by Mckinsey Global Institute for the Fortune Vatican Forum December 2016,  “Digital technologies are creating major new opportunities for workers and companies, in both advanced and developing economies, but there are significant variations within and across countries and sectors. Rapid technology adoption can unlock huge economic value, even as it implies major need for retraining and redeployment of labor. In India, for example, digital technologies provide the foundation for many innovations that could contribute $550 billion to $1 trillion of economic impact per year in 2025. However, the value of digitization that is captured depends on how many people and business have access to it.”

How Technology is Changing The Way We Work

Changes in technology are not just reshaping economies and industries but in fact the whole workplace itself. Some of these new changes at workplace have created opportunities to form virtual collaborations for doing business, ease in making digital payments, and evolution of concepts such as work from home etc. Digital technologies are reshaping organizations by providing efficient business solutions.

Due to rapid advancement in technology the workplace has extended to anywhere and everywhere. We can continue working through smart phones and laptops even while travelling. Revolution in Information Communication Technology (ICT) has made it possible to constantly remain in touch and be available anytime anywhere. Advancements in technology have created a constantly connected workforce. E-mail has brought a paradigm change in the way intra and inter-office communication takes place. It has made a profound impact on modern communication by reducing cost and increasing speed. Collaborative technologies such as cloud computing, VOIP, Skype, video conferencing etc. and even new messaging technologies such as WhatsApp are further enhancing communication to a global scale.

In conclusion it can be said that technology has brought many dramatic changes in our whole working; be it at home or outside. The office environment has completely changed allowing business operations to run smoothly. The influx of new technologies has improved our general lives. However, the importance of human involvement at various levels cannot be ruled out. Even today, for developing innovative technologies and driving it forward, human intervention has to be at the forefront.


ISBR Founder’s Day 2017

ISBR celebrated its Founders Day on 7th September 2017 at ISBR Bangalore, campus. As the day falls exactly two days of the ‘Teachers Day’ thus to maintain the essence of this day, Dr. APJ Abdul Kalam Memorial Awards for excellence in education are rewarded to the persons who have contributed significantly in the field of education.

Guest of Honors who graced the occasion were Sri V.R Raghunath, Arjuna Awardee, Indian hockey Olympian, Dr. S Philip Lewis, Past President FKCCI, Dr. Aisha M Shariff, Dean, University of Mysore, Sri A.N. Prakash, Chairman SECM , Sri Balbir Singh , President Gurur Nanak group of Institution, Prof. Sabiha, Vice Chancellor , Akka Mahadevi, Women’s University Vijayapura, Smt. Sujata Balakrishna, M.D, Valtech , India, Sri Israel Inbaraj, Head HR- TCS, Past president, NHRD Network and Dr. R. Balasubramaniam, Founder VILD.

Awards of categories Udyama Acharya, Institutional Award for Rural Empowerment, Vishwakarama, Motivation Guru, Quality Guru, HR Guru, Accomplished teachers, Leadership in academic excellence, Teacher Ext ordinance, EdTech, Mentor, Leadership in school etc. were presented to the awardees.

The programme was presided by Sri. Manish Kothari,  Managing Director, ISBR Group of Institution along with the college dignitaries Dr. K.S Anandram -Senior Director, Dr. C. Manohar- Dean, Dr. Chandra Niranjan- Director, Dr. T. Karpagam, Direrctor Academics, Dr. K.S Gupta, Director- Centre for Executive Education, Prof. G.R Nair , Director Admission and Mr. Abbas Ali, Director- Corporate Relation.

The event was started by Guru Vandana, paying homage to all the Gurus of this world. This event was also attended by the students of Dr. S.R. Chandrasekhar Institute of speech and hearing who mesmerized the audience by their welcome dance performance. The welcome address was given by Dr. K.S Ananddram and genesis was given by Dr. Manohar. They gave the jest of how and why these awards are being granted. Further Dr, Chandra Niranjan Shared her views on how ISBR has contributed toward CSR activities in the field of education by being the part of Umeed Run- Uniform for needy Children.  According to her CSR activities must be promoted by the teachers to the students from the early stages of their life.

Mr. Padmanabham from Isha Foundation spoke about the objective of ‘Rally for Rivers’ and its importance. He requested the audience to join the river rally program at Bangalore palace ground on 9th of September. Mr. V.R. Raghunath, Indian hockey Olympian, shared his experience and efforts undertaken to reach this stage. He advised the students to work continuously with the support of teachers to achieve their goals. Dr. Aisha M Shariff, Dean of Mysore university praised ISBR for its efforts from the day of establishment. According to her ISBR has set a bench mark for other colleges and if this continues, it can further achieve more in the area of imparting quality education.

This was then followed by award ceremonies where awardees are awarded on stage with shawls and bouquets. The award winners shared their experiences and said that more such awards in future would create an impact and enable others to work towards quality generation in the field of education. Post this Mr. Manish Kothari spoke about the importance of teachers and student’s life he also shared a real-life story of an industry person and his friends who still take the paper in their pockets which was presented by their teacher during their childhood days. They still believe that it is due to the paper that they are on the heights of the career.

Finally, Dr. Karpagam gave the vote of thanks and officially concluded the program. The event was followed by a delicious lunch. Post lunch the students enjoyed the Annual day function where in an informal function was organised.

Once again ISBR had a great day, to be recorded in the history and hope that this continues in future even more extensively, thus widening the rays of its glory.

Contributed by:

Sreedhar Darba ( PGDM- 2016-18)

 Member of Writer’s & Media Club




ISBR Day 2017

ISBR Business School celebrated its Annual function on the evening of 7th September 2017 with a tremendous celebration including a series of cultural programs prepared with exceptional efforts and perfection. The cultural program was held in auditorium on the occasion of founders day of ISBR to celebrate the institute’s another meticulous year. The day was celebrated amidst great fervour, zest and enthusiasm in the college.

With the arrival of the guests of honour, other dignitaries and students in the arena, the series of wonderful events began unfolding which left the audience awestruck. The items included plays, dance dramas, musical representations, stand up comedy and dance performances.

The program started with a scintillating welcome song followed by felicitating all the staffs and faculty members for their years of dedicated service to the institute. The students of batch 2016-2018 were then awarded for their significant contribution and performance in the field of studies and many other co-curricular activities like singing, dancing, and student of the year, best media person, best sportsperson and many more which acts as an impetus for the stellar performance by the students.  The heart-warming performances included many outstanding pieces out of which one was a skit staged by the ebullient students of the institute spreading awareness about negative impact of social media on the present generation, ways to overcome it and the viral and life threatening Blue Whale game. This entailed the orchestra where the students played and sang a mash up which was followed by western and Bollywood dance performances performed by students with exuberance and unmatched zeal and rhythm. The stand-up comedy by the MBA student-Vikram Bhosale was the comedy spark of the evening.

At last the vote of thanks was proposed by the emcees and with this the program was concluded.

– Contributed by:

Ganesh Babu, Mba(2017-2019) and

Deepika Singh, PGDM (2017-2019)

Member of ISBR writer’s & Media Club

Consolidated Report- August 2017

MBA Inauguration @ISBR

MBA Orientation Program by Deepak Justin ( DJ)- 30 July-

The students of MBA Batch (2017-2019) started their orientation with Mr Deepak Justin, a renowned Corporate Trainer on 30July 2017. This orientation program gave students a fantastic opportunity to know what to expect in coming years and also to equipped them for the same. A 5 Day Orientation Program included various student engagement and team building activities starting from Introduction, Ice Breaker session, Public Speaking, leadership, New Product Launch and CSR initiative.

 Industrial Visit to Wipro ( 1 August 2017)


 Under this visit, MBA/ PGDM students learnt about corporate culture, professionalism and program that new recruits undergo to have a comfortable transition into the new corporate world at Wipro. Wipro contributes to various CSR activities like – Waste paper is taken, recycled and distributed to underprivileged students and much more.

After the session students took a campus tour and saw the Butterfly garden and infrastructure. It is said to be the greenest corporate campus in Bengaluru.

 CASE STUDY WORKSHOP (5th and 12th August 2017)


A case study workshop by Mr. P K Thomas, Faculty Entrepreneurship and Strategy Area and a Serial Entrepreneur, was organised for students of MBA that emphasized on importance of case studies in the learning process as one of the most effective teaching tool. It involved interactive discussion, and critical thinking in groups which helped students to learn to work in groups and also to think rationally.

 RESEARCH & INNOVATION WORKSHOP (5th & 6th August 2017)


ISBR Business School had conducted two days’ workshop called “International workshop on Research and Innovation” on 5th & 6th of August 2017 in ISBR Auditorium.

The Workshop was inaugurated by an eminent Scientist, Dr. TK Anuradha, Project Director, ISRO Bangalore. The dignitaries on the Dias were Dr. Ananth Rao (Dean, Dubai business school), Dr. Padma Srinivasan (Research Head,  Acharya College Bengaluru Business school),  Dr. Avneet Saxena (Functional Consultant, Analyst, TCS Bangalore) and Dr. K.S.Gupta ( Director, Centre for Executive Education, ISBR).

Session 1 was an introduction to Research by Dr. Ananth Rao, Dean, UoD ( University of Dubai) followed by sessions of Dr. Pavan Soni and Dr. K S Gupta.

Visit To Decathlon ( 5th August 2017)


The students of ISBR Business School, PGDM batch 2017-2019 got a splendid opportunity of visiting Decathlon Logistics Warehouse on 5th August 2017.

From this visit to the warehouse of Decathlon students understood how such a huge system can be managed so efficiently with so little use of technology as at Decathlon, the use of modern technology is very minimal. They also showed studetns how the products they receive back due to customer complaints are simply destroyed rather than repairing it and selling it again which is a very genuine and impressive practice carried on by them. The working environment at Decathlon taught them that it is essential to believe in team work rather than simply relying on technology in order to accomplish goals.

VISIT TO AKSHAY PATRA ( 5 August 2017)


Visit to Akshay Patra was the second industrial visit for students of MBA. They learnt how the kitchen of Akshaya Patra produces 9500 meals in five hours every single day. The smooth and well organised way of functioning of this unit was marked by conventional working process. Students also learnt about the logistics aspect of supplying food on time to all government school locations.

Creativity and Innovation Workshop (8th August 2017)


A creativity and innovation workshop was organised for students of PGDM, Batch (2017-2019) by Dr Pavan Soni, established Entrepreneur on 25th July 2017 at ISBR campus as a part of orientation programme. With the economic climate changing rapidly and companies looking at their people as their best and strongest asset- to help them survive and thrive, the workshop focused on identifying the hidden creative strengths of the students and understanding and utilising the process creativity.

Ms Excel Workshop (8 August)

Dr. Karpagam, Dean Academics introduced MBA students to the basic concepts of Ms Excel. She also discussed the importance and relevance of the knowledge of Ms Excel in today’s corporate world by sighting examples of practical application of Ms Excel in sales while preparing sales reports and accounts.

Parichay- Lead Yourself Workshop ( 9 August 2017)


PARICHAY: “Lead Yourself” is a signature program exclusively delivered for the fresher’s as a part of the ORIENTATION program. It is an eight hours program which started off with the ice breakers and expectation settings of the audience. The workshop focused on the importance of understanding “Self” and the power of intra – personal communication and inters- personal communication.

The objective of the workshop was to acclimatize the newbies with the importance of soft skills in the contemporary times and create an awareness of the impending challenges in today’s world. The methodology opted was lecture, case analysis, video reviews and role playing.

The wrap up of the program was based on interventions chosen from behavioural science. The session was a power packed energizer delivered by Preeja Sreedhar, Corporate Trainer and Faculty in the area of Communication and HR.

VISIT TO ART OF LIVING (10 August 2017)

A visit to Art of Living Ashram was organised for the students of MBA. The visit was a great opportunity to learn how effectively and efficiently a place so massive and huge can run so smoothly. It is also home to India’s mega kitchen as it feeds thousands of people each day. The learning also covered the technological aspect as the students witnessed water recycling and bio gas plants. Strategies for resource management were emphasized by these plants.




A visit to one of the most popular BPO of Bangalore, Vindhya E Info media was organised for the students of MBA. The BPO works with a vision of bringing business and philanthropy together. It employs more than 1400 employees with most of its production staff physically challenged, hearing impaired, autistic and socially disadvantaged women. The visit taught the students that nobody’s capabilities should be judged based on their physical appearance. It also taught students brilliant and unique management skills and motivated them to be more and more passionate about whatever they chose to do in life.

VISIT TO MONKEY BOX (12th August 2017)


A visit to Monkey Box, an online food service provider for students, was organised for the PGDM students. Monkey Box proved to be a great example for students to learn team management and business ethics as the team leaves no stone unturned to deliver their customers with hygienic and superior quality service.



70th  Independence Day of India was celebrated at ISBR campus with great enthusiasm and zeal. The entire campus presented a festive look with creative decoration, various kinds of flowers and tricolour ribbons. The celebrations involved flag hoisting and motivational speech by the chief guest Prof. Arun Swaminathan. The students further presented various performances that depicted the unity in diversity of the country. The patriotic songs and the highly spirited skit represented the value of unity which touched the hearts of the audience.



A team management workshop was organised for MBA students of ISBR putting an emphasis on importance of working as a team. The MBA batch was mentored by Professor Shiva Prakash for this workshop. The mentor assigned the groups with various activities which involved decision making, delegation, leadership, communication and problem solving skills as individual as well as team. The activities brushed the knowledge and skills of students about current affairs and trending market scenarios and promoted out of box thinking among the students.

ASMA AWARDS (19 August 2017 )


ISBR is elated to have received the ‘Best social media Integration’ award by ASMA (Adoption of Social Media in Academia), a first of its kind social media award initiative in the field of academia. The award seeks to celebrate and honour the institutes with best social media integration strategies and ISBR was one of the institutes to be honoured with this award.

RADIO MIRCHI EVENT ( 24 August 2017)


India’s leading radio FM station, Radio Mirchi 98.3 FM, hit ISBR B School’s Campus for a promotional event for ACT Fibernet with an interesting contest. Radio Mirchi in association with Act Fibernet provided students a worthy platform to showcase their true talent. The students mesmerised everyone with their outstanding talents in the field of singing and dancing. The students, as well as the faculty, completely enjoyed the performances and the program ended with the distribution of interesting goodies to the participants.

ASSOCHAM -Parents of Innovation Awards (27th August)

On 27th august, 2017 at FKCCI building ASSOCHAM conducted Parent of Innovation Awards for Best School in Karnataka in association with research associate ISBR B School, Bangalore. Parent of Innovation Awards recognizes schools on national level for the best practices implemented towards growth and development of their students. What makes this award special is that it recognizes both private and government schools.

A group of students from ISBR had volunteered in the event and had a chance to work with Center Stage event members. It gave them the opportunity to learn- how and what goes to conduct a large-scale event.

Introduction to Cells & Clubs

On academic front besides the studies students were introduced to Cells & Clubs. Formation of 8 Cells and Clubs namely Marketing Club, HR Club, Finance Club, Entrepreneurship Club, Writers & Media Club, CSR Club, Sports Club and Cultural Club was initiated by Prof. Alka Jain, Clubs Coordinator. Each club is headed by a Faculty- Club Coordinator. Clubs are formed to involve, engage and explore the potential of students to facilitate their wholesome development.

Mentorship Program

Mentorship Program, an in- house program of ISBR to enhance the competencies of students was started on 17 August 2017 with the introduction of Mentors and mentees in their respective groups. 8 Mentorship groups were formed. Groups started working on their first challenge- Movie Review which is scheduled on 9th September 2017.

Complied by-

Deepika Singh ( PGDM 2017-19)

Yukti Kishore ( Writers & Media Club Coordinator)








Independence Day Celebration 2017


Let’s not take our independence for granted, and make India a better place to live.

Legacy to live for and legacy to die for.

15th August 2017 marked the 70th Independence Day of India and this day was celebrated at ISBR campus with great enthusiasm and zeal.The entire campus presented a festive look with creative decoration, various kinds of flowers and tricolor ribbons. The celebrations started with a flag hoisting by the Chief guest Prof. Arun Swaminathan- an Architect, Academician, Cartoonist, Artist and Writer, in the presence of directors, all faculty members, staff and students of the college.

Following the flag hoisting, the chief guest Prof. gave a very motivational speech and encouraged students to excel in every field of life. He also talked about his father’s experience who was deployed as the captain in the Indian army during the freedom movement of India and who witnessed Pandit Jawaharlal Nehru’s iconic speech “Tryst with destiny” on the eve of India’s independence. The audience listened to the encouraging past of India with apt attention as it motivated each one of us to correct the things which have gone wrong presently in our system. He also advised everyone to adopt the human values of truthfulness, honesty, integrity, compassion and non-violence and become a good citizen of India.

The function began on a beautiful note wherein we had notable people address us and then our very own boys Bodhayan, Ankur and Manish performed on the song “Yeh Jo Desh hai tera” forcing the audience to jump in joy. Post this brilliant performance we had a very energetic dance performance by students of PGDM & MBA. Dance performances depicted the unity in diversity of the country, and the patriotic songs, highly spirited skit depicted the value of unity which touched the hearts of the audience. This created a warm environment full of enthusiasm and national fervor. Cheerfulness, motivation and dedication for the nation were clearly visible on the face of the audience.

It was also a great experience watching the members of the management also participating in the celebrations along with the students as Mr. Abbas Ali ( Director- placements) on this occasion delivered few shayaris. The function was concluded with a highly moving, heart touching and inspiring speech by the Dr. K.S Anandram (Senior Director), Dr. C. Manohar (Director- Strategy and Dean) and Prof. G.R Nair( Director- Admissions).

It was a great experience being part of such function in the presence of experienced and humble dignitaries who had given valuable information and advice to students. Although the students were from diverse backgrounds and culture, they all came together to make the program a grand success.

Contributed by:

Deepika Singh & Mr. Rohit  Sreedhar

(Member- Writers & Media Club)


Industrial Visit To Decathlon

You just don’t play for your passion, you play for respect and pride..!!

Being good at sports is important as it develops strong social attributes and better social skills. Decathlon Group is one such brand which serves this very purpose on a daily basis i.e. “to make the pleasure and benefits of sport accessible to all”. There have been very few brands which have globally raised the bar of sports and fitness industry, unlike Decathlon.It makes sports accessible to many by bringing 70 sports under one roof.

The students of ISBR Business School, PGDM batch 2017-2019 got a splendid opportunity of visiting Decathlon Logistics Warehouse on 5th August 2017.

As none of us has ever been to a warehouse of such a great brand before, the first impression we had after entering the warehouse was that it was huge. We were greeted there by Mr. Piyush, who looks after recruitment of Bangalore and Delhi branches. We were taken to the meeting room for a brief introduction about Decathlon. He told us in detail about how the first store of Decathlon started in Lille, France in 1976 and later on expanded to different countries such as China (in 2003) and India (in 2009). There are 48 stores in India currently out of which 13 stores are situated in the north region of the country. He also told us that Bangalore handles the production and manufacturing for South, West and East regions of India.The highest sales which is around 60 to 70% comes from Bangalore.

Later we were divided into groups of 10 members each and each group was assigned to a trainee of Decathlon. They took us around the warehouse and showed us the working procedure and working environment.They gave us an overall idea about how Decathlon has come up with a unique idea of cost optimization and that is why they don’t install AC’s or make their store look fancy. All the stores of Decathlon are very simple, but they make sure that the products they sell are of high quality.

The entire warehouse is extended in an area of 210000 sqft. and is divided into three zones of 60,000 sqft. .The major decathlon warehouse is named as CAC and under it, there are two more categories which are named as CAR and it is from CAR that all the sports products are transported from the warehouse to the stores.

Decathlon Group comprises of different brands of sports like ARTENGO for badminton and tennis, KIPSTA for football, DOMYAS for gym wear, NABAJI for swimming, OXELO for skating and much more. KESHARA is the biggest brand of Decathlon Group. We were also shown and briefed about RFID, which is a barcode scanner, used to facilitate tracking of individual boxes in the warehouse. These boxes have been assigned a unique RFID codes.

They also have “Click and Collect” option where a customer can select the products online and later pick it up from the stores. Each zone will have different vendors, who’ll arrange trucks for the dispatch and to optimize the transport charges they transport the products which fall under same location category so that they don’t have to transport the goods again in the same location, they call this process as “MILK RUN”. Decathlon has tie-ups with snapdeal and few more online websites to facilitate the sale of their products and to deliver it to their customers in the comfort of their home.

From this visit to the warehouse of Decathlon we learned and understood how such a huge system can be managed so efficiently with so little use of technology as at Decathlon, the use of modern technology is very minimal. They also showed us how the products they receive back due to customer complaints are simply destroyed rather than repairing it and selling it again which is a very genuine and impressive practice carried on by them. We also learned that how necessary it is to trust our co-workers, peers and customers as there are no cameras installed in the warehouse or the stores as they believe that their employees or customers are very trustworthy and they do not need to get into such practices.The working environment at Decathlon taught us that it is essential to believe in team work rather than simply relying on technology in order to accomplish our goals.

– Contributed by 

Deepika Singh ( PGDM- 2017-19)

(Member of ISBR Writers & Media Club)


International Workshop on “Research and innovation” under Executive Education Center

ISBR Business School had conducted two days’ workshop called “International workshop on Research and Innovation” on 5th & 6th of August 2017 in ISBR Auditorium.

The Workshop was inaugurated by an eminent Scientist, Dr. TK Anuradha, Project Director, ISRO Bangalore. During her address, she has taken all the participants to a space tour showing the achievement through research and innovation. It was the moment of truth which inspired all of us to take the proud journey of research and experience every moment as the pride of achievement.

Session 1 was an introduction to Research by Dr. Ananth Rao, Dean, UoD ( University of Dubai) where he dealt with the importance and the process orientation to follow the path. He went through the complete journey right from the selection of a topic to writing the research paper and report.

He distributed the cases that were inclined towards improving the research and analytics skills of the participants. He also gave the participants the various tools to check the quality of the research papers and the publication of the research work.

In post lunch session Dr. KS Gupta in his session on Research Mind started with the quote; “Afternoon sessions are not good they have to be made good”.

Research process is the path for managing the total change. The change management remains difficult because either people do not change or follow change blindly. This is because of the certain negatively dominant human mind programs. However, a conscious and planned path for managing permanent change is the path of research.

Stressing on the mind programming, he said if it is programmed then it can be reprogrammed also. Research process will help us to do so. He introduced the concept and definition of Empowerment which can help in reprogramming and overcoming the hurdles in research.

Serve your passion then serve the community. 

Passion comes if you have selected right topic. This was quoted by Dr. Anandram (Sr. Director, ISBR) in the beginning of the second day of the workshop i.e. on 6th August. He said, ‘selection of research topic is very important and it shows the capability of the researchers. It also depends on different aspects like environment, candidate, time availability, library, financial status etc.

The dignitaries on the Dias were Dr. Ananth Rao (Dean, Dubai business school), Dr. Padma Srinivasan (Research Head,  Acharya College Bengaluru Business school),  Dr. Avneet Saxena (Functional Consultant, Analyst, TCS Bangalore) and Dr. K.S.Gupta ( Director, Centre for Executive Education, ISBR).

Padma Srinivasan quoted “Reach is the weapon in your hands”, and talked about the important aspects of processing data which were: Research notes, Collaboration, Graphic Details, data management, outreach. In order to get best research data one should use open source data and read researches done by others, as much as possible because from now on it will be inter disciplinary. Dr. Avneet talked about Industrial research and gave suggestions on selection of the topic, filling gaps, path of the research. He stated that patience always helps researchers and also spoke about the Grey area ( a subject or a problem that people do not know how to deal with because there are no clear rules).  Both Dr. Padma and Dr. Avneet shared their professional experiences.

Second Session was started by Dr. Ananth Rao. The research aspirants presented few research papers in groups, as assigned by him on the first day of the workshop. He gave suggestions on the presentation done by them and mentioned a brief do’s and don’ts of the research. He also explained about the synopsis and its importance.

Dr. PavanSoni said, “Research is a profession of trading knowledge”He explained Management as a circle with three interconnected aspects which are Economics, Sociology and Psychology.  He also clarified the nature of research into 3 aspects i.e. Theoretically sound, Methodological rigorous and practically relevant. ‘While collecting samples approach human beings rather than Google’. He ended his speech by adding “Ph.D. can give legitimacy but not capability and capability is intrinsic”.

The organizers collected feedback on workshop from the aspirants and certificates were distributed to participants.

It was an excellent workshop. Industry and Finance coverage was good. Collaboration and Data management skills were enhanced.  More such workshops on research should be conducted.”- Kajal Raj, Insight Academy

Excellent clarity on the entire research process on how to progress, what is the outcome of the research and how it will benefit society. Identifying and defining problems, publishing articles in peer reviewed journal and insights on practical research was emphasized. Be practical, be in the field. Collect data by physically meeting people.”- Anil Patro, Meritor CVS India PVT. LTD.

Got fundamentally connected to research. The workshop gave clarity and provided a professional and systematic approach to research. Sessions broke the myth based pattern of conducting research and real passion research along with real time results was focused upon.”- Anaghappan L.P.L, Space Art Group

“Be confident and never underestimate the potential of self. The workshop stressed on the fact to remain a student throughout the learning course and to design a self-evaluating approach one’s own research.”- Ms. Megha N Galagali, KLE Society RL Science Institute, Belagavi

The research needs to be more Field Oriented rather than mere process one. A completely novel approach towards conducting research was highlighted.”- AmitKanchanbaraj, Apar People World

The workshop provided us motivation and passion towards conducting research. The importance of innovation and field study was stated very important. Research should follow a planned methodology for conducting research.”- Vinay Kumar C, Akshaya Patra Foundation

Dr. K.S.Gupta ended the workshop by giving vote of thanks.

Contributed by: 

Padma.C Sharayu.C.J



Summer Internships – A Door to Dream Job..!

Every year during internship selection process in B-Schools, students make beeline to grab the best internship offers to prepare themselves for their dream careers.Internships are the first building block in shaping a long term career. Internship provides you the benefits of both conceptual learnings as well as practical experience.

The prime objective of an internship is to prepare students for the actual working environment of a full-time job once they graduate. The kind of work exposure you get during an internship therefore matters a lot.

Internships are great opportunities to dive into your dream job by gaining relevant knowledge and job skills. How much you gain from it depends upon your own initiative to drive learning during the internship period. However, quality of internship assignment offered also has a critical role in shaping up that learning experience.

So how can you make use of your internship experience to open avenues for your dream career once you graduate?

Here are 5 ways:

What is the first step you undertake when you have an internship assignment?

Striving towards your future career is a lot like learning to swim in rough sea. But those who don’t let the initial challenges scare them sail through. It is worth a plunge to take as it is going to be the foundation stone for your professional life ahead.

During internship period it is essential that you keep a note of what new you have learned. This will help in retaining new knowledge and skills.

Getting feedback is important

A good summer internship project must have a well-defined structure for giving and receiving periodical feedbacks. This should be supplemented by a few meetings between your faculty mentor and internship supervisor/industry mentor to monitor progress and suggest corrective actions for improvement. This formal feedback is going to be a vital part of the entire learning experience.

Think of adding some value to the internship organization

As you go through your internship, do devote some time in thinking whether your work has been able to add some significant value to the working of that company or not. It makes sense to set aside some time for self-audit and reflection for setting internship goals. This can be a good way to focus your efforts on specific learning objectives.

Discussion enhances clarity

Understand the key deliverables of your project assignment fully. If not defined then ask for one. Get some clarity on the scope of work by speaking with your concerned industry guide. Explain that you would love to get some more experience and would be really interested to discuss opportunities that can benefit the organization. Remember, no one can decipher your potential interest in something more clearly unless you tell them.

Build contacts and nurture them for future growth

Before anyone tells you that “your network is your net worth”, try to interact with people and build professional connections. This could also be a strategic way to maintain visibility within the organization so that people know about your work.

It can pay good dividends to keep in touch with the contacts you have made for building knowledge and increasing recruitment prospects after course completion.Give yourself a timeframe for further follow ups with your connections to discuss any possibility of career growth.

As you work hard through the internship days, you will build lasting relationships with people and make friends along the way.

Maintain a professional demeanor throughout the internship

While working for a company, your professional and personal demeanor matter as much as your skills or qualifications count.It is therefore important to keep delivering and also be seen to be doing so right until the end of the project assignment. Grab those opportunities which can help you enhance your outreach and build personal brand image.

Who knows, your good work may finally lead you to a pre-placement offer at the end of your internship period.

Internship @ ISBR

The Placement Cell at ISBR Business School works closely with students on one to one basis to provide best internship experiences. Its main objective is to prepare students with hands on corporate exposure before final placements.ISBR believes that for the students pursuing MBA / PGDM, the payoff of an internship exposure is that they can integrate classroom learning with real life work environment. As such, the internship process allows them to gain invaluable professional experience.Considering the critical importance of internship for enhancing students’ employability, the Placement Cell at IBR organized an Internship Fair on 24th-25th May 2017 for its MBA and PGDM students of the current batch.Some of the best and the most promising companies from the industry were roped in to participate in the summer internship recruitment Fair.

In total, 35 companies from different sectors came for the on-campus interview while 15 companies conducted off-campus internship recruitment. The companies invited for the on-campus fair included ICICI Prudential, HyperCity, Go Niyo, Decathlon, 3M, Follow Class, Easy M2M, Wholesale Box, Wings Within, RIGO, Venus Technologies,  Narayana Healthcare, Mentees Capital, Lodestar, Doodle Interiors, Lexa India, Svastera Healthcare etc. Skype interviews were also conducted by some companies such as UrsDay, Birla Sun Life, Startaap, Reliance Retail, etc.

Similarly, an international internship workshop was also organized at the Institute campus on Wednesday, 21st June 2017 to guide students on the importance of internships for closely understand the functioning of a company. Prof. Ananth Rao, Dean, Dubai Business School, University of Dubai was the chief guest of the workshop.  Prof. Rao appreciated the fact that Indian students are the brightest and hardworking and they therefore stand a good chance to get placed during the international internship process.


MBA 2017 Batch Inauguration- ViHANG- 2K17 ( (A new flight))

विद्यां ददाति विनयं विनयाद् याति पात्रताम् ।
पात्रत्वात् धनमाप्नोति धनात् धर्मं ततः सुखम् ॥

These golden lines mean: knowledge gives discipline, from discipline comes worthiness, from worthiness one gets wealth and from wealth one does good deeds and from that comes joy.

Even the VIHANG (bird) needs a strong base and strength to soar high in the air. Once it gets that required trigger there are no leaps and bounds, it can explore the “GAGAN” like legend.

In this VUCA world, it’s necessary to soar high but one must know his/her limits as it takes just a moment to fall into a dungeon where it would be impossible to bounce back again.

“ISBR” is the platform which imparts ‘Vidya’ through excellent teachers, ‘Vinaya’ through its rules and regulations, ‘Patrata’ by imposing its core values, ‘Dhana’ through placements and ‘Dharma’ by encouraging CSR activities.It shapes and makes the VIHANGs to soar high in their lives and transform them into responsible and respectable citizens of this country.

It has been just a fortnight that ISBR has started its batch of PGDM 2017-19 with great pomp and energy. These two weeks of introductory sessions, industrial visits, workshops etc. seemed nothing less than a long lasting festival. To add colours and to make this feast more remarkable, the sparkling faces of MBA 2017-19 started marking their entry and it’s time to give them a grand welcome in ISBR way. As always, it’s the new bunch of students (PGDM 2017-19) who gained enthusiasm in this short span and took up the responsibility to welcome their fellow mates in this garden where dreams turn to reality.

In the presence of esteemed guests, the auditorium was filled with joyous and a pleasant aura. It was an honor to have Mr. K. Raghu (Member, Board of International Federation Of Accounts USA, Past President Institute of Charted Accountants, India) as the chief guest. We had Sri Muralidhar Halappa (Chairman, Karnataka Skill Development Board), Dr.P M Bhansali (CMD Bhansali Group, PDG Rotary International Dist. 3190), Sri Subhash Chandra Reddy(MD,  Sangeeta Mobiles) and Mr. Ranjeet Solanki( President Rajasthan Cosmo Foundation Trust ). Along with them, we had star invitees from SHRM, Springwell, Aarusha Homes, Robsoft Technologies and Samosa Singh. Alumni Invitee Smt. Arunima Salopal along with ISBR dignitaries with Mr. Manish Kothari(MD –ISBR), Dr.K.S. Anandram( Senior Director, ISBR), Dr. C Manohar (Dean-ISBR), Dr Chandra Niranjan( Dean, Finishing School-ISBR), Dr.T.Karpagam(Director Academics- ISBR) and all the faculty members marked the presence and added flavour to the gathering.

Dr. Anand Ram formally inaugurated the batch and gave an enthusiastic speech. He shared his views on how ISBR differentiates and stands out among other Premium B School which produce thousands and lakhs of graduates. He also expressed his happiness as ISBR is associated with Mysore University since its beginning and is contributing in generating quality oriented graduates since then. He explained the importance of ‘3Es’ (Employment, Empowerment and Enhancement) in one’s successful career. He recalled Dr. APJ Abdul Kalam’s Words,” dream is not something that you see when you are asleep; it’s something that will not let you sleep!” He continued” ISBR is there to realize your dreams as it is a process oriented Institute. Results are by product of following our process.” He assured that ISBR will transform the students in two years.

Followed by Dr. Anand Ram, Dr. C. Manohar as always took the hall to a humour mode and delighted the environment with delight. He advised the students to run behind the excellence to make the success run behind them. Further Dr. Chandra Niranjan took over the stage and shared her views about how Pre master’s Program proved useful in inculcating the desired qualities amongst the students, how it boosted the confidence of the students before starting their first step ‘on-campus’.

Chief Guest K. Raghu has shared his experience of Harvard University visit and gave important inputs on how using technology in today’s world is utmost necessary. He advised students to get updated with the current happenings like GST. He also emphasised on how to cope up in this corporate world. He said, ”In management profession we have to be at par with the modern technologies, as management professional we have to bring good corporate regime.”
He then concluded by giving success formula: Hard work, humbleness, set your goals; chase your dreams.

Urging students to keep themselves update by learning new skills, Guest of honour Muralidhar Halappa said, “Skill the youth during their studies irrespective of their background.” He expressed that his learning of management capabilities came through Mr Jai ram Ramesh ex union minister. He connected with the government school children in the audience by speaking in kannada and pushed the desire to accomplish their goal. He closed his speech by stating “Make your mother’s dream to reality.” He also expressed his desire to collaborate with ISBR to promote short term skill development courses.

Sangeeta mobiles owner, Mr.Subhash Chabdra Reddy took the opportunity to share his life events and experiences and also the 43 year old journey with Sangeeta. He was glad to share his bonding with his father, his brand and told how the transformation took from Gramophone to Cell Phone.


Mr.Manish Kothari thanked every guest and said, “This is an auspicious day and a day of great learning, where leaders from corporate, government, IITs, IIMs gave their useful sights and influenced the young minds with positive tone.” He then encouraged the students to ignore the black dots (weaknesses) and advised them to emphasise on white portions in the papers of life. He further advised them to develop an attitude like the ‘Garden-cutter” who calls his owner in as a new cutter and finds pride to know that the owner is completely satisfied by his work. Mr. Kothari wanted all the students to go for this form of self-appraisal and improvement. He concluded by saying “Think every day as Inauguration day and show the same energy and enthusiasm with full zeal for 365*2 days, that day would not be so far when you would be able to bring out a completely transformed being from you.”

Dr.Karpagam, then formally concluded the event by giving vote of thanks which was followed by felicitation of guests, star invitees, faculties etc .which was further concluded by national anthem and delightful lunch.

This inaugural function cradled the parents and gave them the sigh of relief and also an assurance that their wards are in right hands at this juncture of life. They were esteemed to leave their stars in this ‘AKASHA GANGA’, where in the knowledge flows in the pure form and purify the souls of the stars which in-turn make them shine brighter. This day has set a platform and created a base for the new birds to fly the first flight in their lives. Thus, one can say that with the arrival of twin brother VIHANG the family of ISBR 2017-19 is complete. ISBR wishes both VIHAAN and VIHANG (PGDM and MBA) a happy and prosperous stay on this auspicious day and also hope that they both work together with proper guidance from seniors , staff & management of ISBR to make this place ‘GHATIKA STHAANA’(place of knowledge) and ‘BHOOLOKA SWARGA’(Heaven on earth).


Vinayaka B.S (PGDM 2017-19)

( Members of Writers & Media Club)