On 14th October, 2014, students of ISBR visited Sunikh Components Pvt. Ltd. situated in Phase-2, Electronics City.

It is an ISO 9001:2008 certified Company, manufacturing Press Tools, Moulds, Jigs, Fixtures, Pressed/Stamped Components & Sub Assemblies.

Mr. Salim E. A., Managing Director, accompanied the students. He explained the methodology adopted by the company to manufacture moulds, mainly metals. The focus area of the company is Sheet Metal Stamping. The company adopts modern manufacturing process like Electrical Discharge Machining (EDM) to obtain the desired shape.

There are different types of machines used to manufacture different components like Conventional machines, CNC machines, Press machines etc. The warehouse has different sections like Metrology, Metal Shop, Reaming Area and Press Shop. The Press shop consists of Press machines ranging from 10 tonnes-600tonnes. Various safety measures are also taken for the employees.

It was a learning experience as the students got an exposure to the manufacturing unit, thereby understanding and getting an idea about the procedures, technology, machines used in manufacturing products.







Fishing represents a lot of things. It could be a sport. It could be a hobby. For one person, it represents his whole life and passion. For Victor Bharath, whatever lessons fishing has taught him, it has become an important theme in his life.

            Victor Bharath is introduced as Director of Operations & Business Development for Aerospace Defense Security Space (ADS). It is a trade organization which represents the entire aerospace, defense, and security industries in the UK. He represents all the operations and development which happens at the Indian office in Bangalore. He is introduced by Principal Prince Martin who was a former student of his. He is basically from a place called Anantapur, a small city in Andhra Pradesh. He did his UG in Christ till his calling was MBA in UK. Both his parents are currently staying in Anantapur while he and his wife are staying in Bangalore.

            His talk with the students was not so much about his job and what he does on the job. Nor did he talk about which specialization is good for us in MBA. He talked a little on that. He talked very generally with us about life. He told us that whatever we wanted to achieve in life, it was through the lessons that he has learnt through his experiences, not some advice on what each specialization has to offer and which one is more preferable. Firstly, he correlated fishing with some important lessons like patience and perseverance. He told us about the process of fishing and how much the materials for it cost. He also told us that not always one will get the best fish or result every single time. It takes time and patience and when one has that, and then one will see the results immediately. He showed us a video of his life in the past 10 years about where he has fished and what he has caught in the various fishing trips over the years. There is also one more theme about taking risks. It is shown when he jumps from a height to catch the fish. It shows that if the reward is big and good, then the risk is worth it. The video also showed about sharing your victory and reward with a partner. It was a reference to his wife also catching a fish with him. He also talked about appreciating your parents in regards to how he was when he was growing up. He told that in college he never took life seriously and was always never considerate of his parents. Now, he finally sees his mistakes and appreciates them even more. He has seen the sacrifices they have made for him even if it took a toll on her mother’s health.

            Even though the talk was very general, there was a lot of fishing analogies made about how one approaches life. One thing he said that with friends, it is good to be always giving and self-less. Whatever a person gives, he gets it back more in return. Another thing is that there is a lot more reward in waiting than getting it right now. If the time is good, then the reward will be good. So do whatever you want but if you want to achieve more have patience because the wait will be worth it and so will the reward be worth it.

Pinning Ceremony 2014

The Pinning Ceremony of the Executive Council of ISBR Batch 2014-2016 took place on the 27th of September 2014. Executive councilors of the various clubs were inaugurated on that day. New members were added to the 11 clubs of ISBR which acts as the core of the college and manages the various activities and central functions that would take place over the year. The clubs included Cultural Club, Case Study Club, Corporate Networking Cell, CSR Club, Entrepreneurship Cell (E-Cell), Finance Club, HR Club, IT & Media Club, Writer’s Club, Marketing Club and the Sports Club.

The ceremony began by invoking the blessings of the Almighty with a mesmerizing prayer song.

The occasion was graced with the presence of our honorable Shri. Manish Kothari- Managing Director ISBR, Dr. K S Anandaram- Senior Director ISBR and Dr. C Manohar- Director ISBR as well as our Chief Guests for the day, Mr. Aravind Jadhav (IAS, Additional Chief Secretary, Govt. of Karnataka, Dept. of Taxation), Mr. Sarabhjit Ghose (Chairman, Indo-Italian Chamber of Commerce) and a member of the ISBR Alumni Association, Miss Aarthi Balaraman (Senior HR, Technosoft).

Our Star Invitees included dignitaries from Bhavani Industries, Siemens Technology and Tejas Networks. Remarkable speeches were given by the dignitaries as well our Chief Guests on the importance of Leadership, Responsibility and Commitment through their own experiences that captured the attention of the audience and motivated them.

The selected students of Batch 2014 were pinned as the New ECs as they took the pledge to fulfill their duties with due commitment to their badges. The cultural Club was awarded the best club for the year 2013- 2014 and the day ended with each club left with a challenge, to perform at their best and contribute towards the college activities for the forthcoming year.

Navratri Celebration

Navratri is a festival dedicated to the worship of the goddess Durga. The word Navaratri means ‘nine nights’ in Sanskrit, nava meaning nine and ratri meaning nights. During these nine nights and ten days, nine forms of Shakti/Devi are worshiped. The tenth day is commonly referred to as Vijayadashami or “Dussehra” (Dasara). Navratri is an important major festival and is celebrated all over India. Diwali the festival of lights is celebrated twenty days after Dasara.

This year, ISBR Business School celebrated the festival of Navratri with the students and faculty for the first time since its inception in the college auditorium on the 27th of September. One week before the festival, the students, under the guidance of their faculty, got together to organize a special program for the occasion.

Mr Manish Kotari MD, ISBR and Dr. C. Manohar, Dean ISBR were both present for the function and led the gathering of students, faculty, teaching and non-teaching staff during the Jay Aadhya Shakti pooja at the beginning of the program. This was followed by the famous Do Taali Garba dance in which the organizers led the audience in a series of exciting and rather physical dance steps around a beautiful pandal built in the center of the auditorium. After the Garba, students were given a pair of dandiyas and asked to assemble around the pandal for the Dandiya, another famous tradition of the festival where people get together in pairs and dance using their dandiyas. There was no choreography involved as everyone simply followed each other as they moved in a circle around the pandal playing with their dandiyas.

Next came the Sanedo dance in which everyone got together in groups and began dancing to the songs and music being played. Some audience members got together on stage to click photos against a lovely backdrop prepared by the organizers for the program. This was followed once again by the Jay Aadhya Shakti pooja to close the ceremony and proceedings for the evening. The entire program went off without a hitch and everyone enjoyed the celebrations very much.

Inauguration of One Year PGDM

A new start needs god’s grace. The program started with ganesh vandana

Light signify; to start , power , knowledge , passion.

And the inauguration ceremony was a start for the power of knowledge to build passion in the students.

To give a new start in the life of new students there after ganesh vandana there was lighting of lamp by the guests.

Dimension of development and transformation process speech , to introduce the development and changes needed for the new world of the students where they are coming to get started in a new way was given by senior director of ISBR DR.Anand ram.

Creating leaders, passion in learning speech , to convey the importance of leaders and leadership in the management was given by our chief guest Ramaswami.

Presidential address given by M.D Manish Kothari.

Felicitation ceremony started , to congratulate the guest and the faculty for their presence and encouraging speech for the new student.

The day ended with the vote of thanks by principal Prince Martin.





NHRD –“A Business Survival Mantra”

Our very own treasure NHRD showcase was held for 3rd time, majorly sponsored by Titan. Dr. Martial Goldsmith prominent HR Coach in the world stole the show by sharing his diverse experience in HR practices. To match the global requirements and drive their companies to success many top notch CEO’s from various organizations were part of this module. We had an opportunity to witness the show. We had healthy interaction with dignitaries from various specialized companies like Café Coffee Day, Himalaya, WIPRO Ltd, Manipal Hospitals etc.

An active participation from more than 75 companies was recorded, we as the management students got to learn the cultures practiced in the organizations, their existence and how they strive to be employee friendly, which in fact serves as an important vitamin for the company’s wellbeing and the employees.

If the employee is not healthy and productive the desired results and satisfaction levels are not up to the mark. That’s the reason there’s a saying “A customer is God” .TO reach him we need to focus on our guru i.e. employees. The companies suggested a carry away tip that any organization needs to be employee friendly and not profit oriented as, this motto will fetch the desired profits for the organization as well as serve the needs and essential minerals for the employees. This showcase was surely an add-on to develop ourselves and compete globally.

Guest Lecture by Rohith Fernandes on Supply Chain Management

Management territory is very wide term when it comes to theoretical & practical aspect of life, from the beginning of life we need management, but when it comes to management in corporates world the same management concepts split into different branch i.e. MARKETING, FINANCE, HR, IT, IB, RETAIL, SUPPLY & many more categories are there…

BUT, this time we have to learn something contrasting from Mr. Rohit Fernandes, that’s Concept & scope of SUPPLY CHAIN MANAGEMENT.

“Supply chain management (SCM) is the management of the flow of goods. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.”

We the ISBRian’s learn from the executive the concept of supply chain management, its working, process, steps & some curtail example (MARK & SPENCERS vs ZARA) & (DELL vs COMPAQ) that how effective supply chain department promote & demote the sales, revenue & profit of company.

When it’s come to process orientation part supply chain management categories in variant levels terms as S1, S2 & if required S3 (raw materials) also & then moves to factories for the conversion, then to warehouses or wholesalers depending on the durability of that product afterward it get delivered to some stores where the final consumers purchase & consumes, the entire course of action comprises under supply chain management, Which is down the line after 5 years is very much demanded & adaptable in INDIAN context according to Mr. Rohit Fernandes…


The much awaited day for all the people fresh on campus, came to life on the 13th of September, 2014.

It was the day when all the seniors decided to make the juniors feel special about their presence in the campus. They had arranged a small gathering in the auditorium which was beautifully decorated and the whole ambience was mesmerizing, with juniors dressed in their best apparels and filled with high enthusiasm and energy. The seniors engaged the juniors in a number of activities-starting from introduction of each batch in a unique way, to many amusing tasks which was like an ice breaker for the entire fresher’s.

Finally, the best part of the evening arrived when the finalist of the “Mr and Miss ISBR” title set the stage on fire with their sizzling ramp walk and witty answers.

It was a tough job for the judges to decide, whom to award the prestigious title but after a long nerve-racking moment, Rohit Bhatt and Remiya Pillai were announced as Mr & Miss ISBR for the year 2014-2016, along with the runners up who lost the title by an inch.

It was not the end, they celebrated their victory with the respected judges who were Mr & Miss ISBR 2012-2014 and also shared the dais with Mr & Miss ISBR 2013-2015. After which the floor was left open for everyone to let their hair down and enjoy themselves to the rhythm of peppy numbers.


International school of  Business and   Research (ISBR)  celebrates  7th  september as their  “ISBR DAY”.The institution was established on this very same day by Prakash kothari and Manish kothari.It is an  auspicious day for all the ISBRians,when th birthday of Mr. Prakash Kothari is also celebrated. At ISBR ,the focus goes beyond education.It aims to prepare students for life-with new innovative ideas.

For the first time ,this year in 2014,the college organised a cultural carnival for a week from 1st September to 6th setember 2014.The entire carnival was based on the theme of seasons .So the students dressed accordingly in different colours .The full week went on with different talents of dancing, singing, mime and skits.

Thus ,on 7th september ,2014, ISBR day started with the inaugaral address by Shri Menahe Kanafi-consul general of Israel .He threw light on business styles in Israel and encouraged students to take up managerial roles in startup companies there.

The chief guest for the day was Shri Sunil Rao-country head,start up ecosystem India, Google India.The guest ,made us aware of the new technology of “Google Glass” ,which became available to the public on may 15th ,2014.

The ISBR took the pride with Shri Kishore Jain –Managing  Director of Jain heights and structures in  releasing the magazine “ISBR VOICE-2014”. The magazine was circulated among all the guests. Also,  Mr.Manish Kothari –MD and chairman of ISBR,  honoured the star dignitaries for the day along with other authorities for “Teachers Day” felicitation.

The evening of ISBR day was enlighted with the appearance of guests from different fields of fashion and music. Shri Manoviraj Khosla –Ace fashion designer –guest of the evening was honoured by the MD of the college . He was one of the first persons to emerge into the world of fashion .Among the guests was also present –“Girish and the chronicles” –  one of the famous rock bands of India and also Anjana Padmanabhan –Junior  Indian idol winner 2013. The young girl took away the hearts of the audience with her melodious songs and lovely voice.

The later half of the evening  was carried on with cultural events and distribution of prizes to the students based on their performances . The grand finale of the carnival ended with the winning team of neha and garima with the trophy of “Dancing star”and Jerlin Biju  won the trophy for her extraordinary talent show in singing.

It was a great honour for all the members of this institution to be a part of this great ceremony. The family of ISBR eagerly waits for the next year ISBR DAY celebration to come up with more fun and merrymaking.

ONAM Celebration ==> Day – 6

White colour as the theme, the day began with enthusiasm and cheerfulness. The ambience was delightful and captivating. The campus was decorated so artistically and it was looking very beautiful.

6th September also marked the beginning of Onam, the festival celebrated by the people of Kerala. It is an agrarian festival. The students took the initiative of organizing a small event for celebrating Onam.





Onam Varayi

The event started with a small introduction about Onam followed by performances which enlightened the audience about the festival. One o the students narrated the mythological story behind celebrating Onam .There was a traditional dance performance which was indeed a splendor .A small skit demonstrating how the festival is celebrated, was also an integral part of the event.

The whole event was such a delight. I received a thunderous applause from the audience.