In this advancing digital era, if we aren’t using social media to keep up with professional relationships and organizations, there is a risk of being left behind.
So, to identify professional development with formal degree and training programs, ISBR conducted mentorship challenge named ‘My Net- Social media challenge’ on 17th April 2018 along with all mentors and comentors with their mentees. Social media has the ability to amplify a management graduate’s reach through expansion of personal learning network, which can be aptly utilized for enhancing one’s professional growth. The mentees established that with increasing levels of activity, the number of users of social media increases, as does the perceived number of successful outcomes, including contributions towards career progression. There were three categories for My Net challenge which included, Facebook, Linked In and others (YouTube, Instagram and so on).
The ubiquitous video sharing site, YouTube has more than 1 billion unique monthly users. Created in 2007, YouTube Partner program has 30,000 partners from 27 countries around the world. Shreekara Bhat, first runner up for this category thinks that one can possibly find video resource about every topic imaginable. The huge variety of instructional video available on YouTube makes it the number one interactive social media tool for professional development. Sandeep, winner of the category (others) uses Instagram as a social media platform to connect to people in music industry and refine his aspirations of being a singer.
According to Abhinav Pratap Singh, winner of Linkedin category, to ensure maximum utilization of Linkedin, your profile should be complete and professionally oriented. Nothing can understate the importance of a good professional headshot as your profile picture. Take credit for accomplishments and be generous while offering recommendations and endorsements to people you know. Send personalized connection requests to professionals and join groups in area of your interest. You can also write professional posts to show expertise and share the content in your network. Last but not the least; LinkedIn is a place to find some of the best work opportunities in the industry.
Facebook for Bonnisan Prasad, winner of this category, seems to have introduced an extensive array of tools throughout its evolution that can be used effectively for professional growth. Facebook has more than 1.28 billion active monthly users, which is roughly one-sixth of the entire world population. Whether it is Facebook groups, Business pages or Events, each of these tools is equally useful. These are great ways of communicating with experts, spreading new ideas, building new relationships, building contacts and trying new things out. This social media giant features about events that informs you about the latest learning opportunities happening in and around your city which you can attend for better networking.
Prof. Kiran Koppada, judge for the event, spread the message that to be industry ready, one must design their social media profiles according to career orientation. The event was pulled off by melodious song, sung by Vasudha Kataria and Sandeep which had the calm and soothing effect on audience.
Dripta Ghosh ( MBA 2017-19)
Member of ISBR Media Club