How ISBR’s PGDM Marketing Programs Can Change a Student’s Life

Are you an aspiring marketer? The ingenious field of marketing is a dynamic and flexible industry that will keep you on your toes. The intensive PGDM Marketing Program in Bangalore explains why it is an essential course to your marketing career success!

Aspiring marketers will know that in business, a skilled marketing team can be the difference between making a good idea a great one.  Jobs in marketing are a popular choice and ISBR’s one-year PGDM & two-year PGDM programs offer marketing specializations for business school graduates hungry to take a bite out of the industry. The PGDM Marketing program from ISBR is the ideal way to extend your degree to meet specific career requirements and gain a deeper understanding of marketing. This one year PGDM program is the flagship program of Bangalore University, offering various learning opportunities with specializations in Marketing, Human Resource, and Business Administration.

ISBR has been ranked No 1 under New Generation B – Schools of India by DM B-School Survey and we’re one such business school that offers a marketing specialization. In today’s jobs market, if you are interested in launching a career in the marketing industry you may look for a competitive edge.  A PGDM program can give you an advantage over your peers and help you sharpen your skills.

Where Do These Skills Come From?

Throughout the PGDM programs, you will be immersed in courses with professionals from a variety of individuals from different industries. This type of corporate interaction helps everyone in the class look at “the big picture.” What once could be a very one-sided point of view possessed by a student can now grow to a variety of perspectives shared by each classmate. The core curriculums of these programs are designed for industry interaction, giving you the hands-on experience necessary for every business leader’s success. This skill enhancement and corporate interaction is a prime example of how our PGDM programs can broaden a professional’s business perspective. Hence, PGDM in Marketing has become a key qualification for many hiring managers to look for in their next hire.

Why choose this course?

The course adopts a practical and applied business curriculum and aims to develop an advanced knowledge of organizations and their effective management in the dynamic competitive global context.  You’ll also learn the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice. This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience. You will work with academics and professors of practice on live projects with leading employers in organizations to support your personal and professional development. Post that experience, you’ll be looked upon as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy. You will develop the attributes and skills expected of post-graduates, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.

How will this course change your life & career prospects?

The successful completion of your PGDM Marketing provides a strong foundation for your professional prospects with potential to join an employer in a variety of positions and fast track your career progression opportunities.

The course has been designed to give an edge to the graduates to;

  • Apply contemporary approaches to strategic management and leadership in complex organisations to creatively evolve the business, while understanding real life challenges and uncertainties.
  • Inspire collaboration and synergistic team work by managing relationships, sharing skills and experience.
  • Synthesize a range of information in the context of new situations using informed judgment to develop innovative approaches to organisational challenges and opportunities.
  • Demonstrate your potential to employers and recruiters who value the skills to work in a team, the ability to continue to learn, analytical abilities and a broad understanding of management.

It’s time to get started

A PGDM degree with a specialization in Marketing is highly valued by many employers needing experienced professionals with strong business knowledge, practical leadership abilities and a comprehensive understanding of marketing principles.

To apply for PGDM Marketing at ISBR, here’s what you need to do:

Eligibility: A graduate with a minimum of 50% in the qualifying examination.

Entrance Test:  You will need to clear ISBR-CAT/ MAT / CMAT / XAT / PGCET / ATMA / GMAT/ ICET & any other state entrance test.

To apply online, click here.

Visit and click ISBR- CAT Exam registration. Check link for sample test. If you need prep tips to score well in the ISBR CAT Examination, Read: How to Gear Up For ISBR-CAT Exam 2017.

Whatever you decide to do, the successful completion of your PGDM should have laid a strong foundation for you to become a positive change agent in any organization and an obvious champion for the added value of a dynamic and innovative organizational culture. You will also have had extensive and continuous opportunity for reflective and critical evaluation of your capability as a team worker and leader. As part of a large and multi-cultural learning community, you should gain a valuable network of friends and contacts for the future. Our Alumni will help you keep in touch with your PGDM contacts.

If you want to launch your career in the Marketing industry, a PGDM program at ISBR will help propel you the top of the career ladder. To get a holistic view of business, enroll in our courses today. For further assistance, call us at 9444334755 or mail us at


How Do I Apply To ISBR Business School In Bangalore?

Opting to study business management at ISBR, the top business school in Bangalore is an exciting decision – and not one to be made lightly. The intensive courses offered here requires dedication, hard work and forgo of personal choices, but will, of course, be hugely rewarding too. Before enrolling, here are the three key points to consider:

What’s my long-term plan?

A business degree will open doors to new prospects, give you an edge in the competitive industry, and help you advance within your chosen career or help you settle into a different industry. Thus, it’s important to think of what you want in the future and further advance it using the preparation you received to your best advantage.

Do I wish to improve my leadership skills?

Among many other skills, studying for MBA/PGDM will teach you how to manage people effectively in a business environment. As such, it’s useful to have a prior interest in leadership.

Do I have sufficient experience?                                                                           

Ideally, as a management degree student, it is a given that you should possess some real-world industry experience, and have a good, basic understanding of how business works. Having a prior work experience is an added advantage but, freshers too are welcome to enroll if they have an innate sense of business and management. With the increasing hunger of Corporates seeking to hire managers, a plethora of job opportunities are cropping up which require a specific skill set to sustain at a management level. Graduates who have successfully completed their education are considered the right candidate for this course.

Why study MBA/PGDM at ISBR?

ISBR is ranked as the No. 1 under New Generation B – Schools of India by DM B-School Survey; therefore, studying with us will position you among the business elite. Our PG programs are developed by leading business academics, and we work alongside businesses to deliver a degree that will take your career to a new level altogether. Our vast experience of developing study programmes, allied with our individual approach to business education, equals a tailored and effective MBA/PGDM that is uniquely placed to assist you to achieve your business potential.

With our distinctive MBA/PGDM programs, the quality of your experience is matched by our unrivalled approach to learning:

  • Proven: ISBR has been ranked as one of the Top Institutes of the country in a recent survey by the Dalal Street B-School Directory.
  • Unique:We offer exhaustive learning’s through our vast selection of PGDM programs.You can choose our flagship PGDM, or Global PGDM, Weekend PGDM, PGDM-One Semester Abroad, or One-Year PGDM
  • Practical: PGDM studies enable you to apply your learning to your workplace straightaway.
  • Convenient: Our unique learning method and innovative use of technology enable you to study at home or on the move.

The Application Process:

ISBR is happy to offer support and advice to help you with your application, making the process as easy as possible. The application procedure to ISBR is dependent on the course of your choice, and whichever course you apply to, dedicated help is available.

Eligibility for PGDM 2-year Program:

Graduates(with 50% aggregate marks and above) in Bachelors/Master Degree from any recognized university from any discipline are entitled to apply.

Eligibility for one year PGDM Program:

Candidates with 40% percent marks in aggregate in Bachelor’s / Master’s Degree from a recognized University are entitled to apply.

Admission procedure for MBA / PGDM in 6 easy steps:

  1. Fill the Online Application Form here and make an online payment of Rs. 1000/- towards the application form fee.


  • Download and fill up the application form. Keep in mind to enclose all the necessary documents in the application form.
  • Attach a DD of Rs. 1000/- in favour of ‘ISBR’ payable at Bangalore/ Chennai.
  • Send the duly filled Application form with attachments to the Campus of your choice i.e. Bangalore / Chennai
  1. You will next be invited for group discussion and an interview. For the interview schedule of batch 2018-2020, click here. For interview confirmation, click here.
  2. On selection, you will be given an offer letter containing instructions on the further completion of admission process.

We recommend making your application a three-stage process:

The selection process at ISBR is a cumulative assessment of a candidate through his/her application,  right from applying for the ISBR- CAT ( or other management tests), group discussion and personal interview, based on various parameters such as academic background, communication skills, attitude, extracurricular activities, achievements if any and finally the test score.

  1. ISBR Written Test– Plan to sit for ISBR CAT 2018 examination, commencing on 21 January 2018 or clear MAT – Management Aptitude test, ATMA – AIMS test for management admissions, GMAT, XAT, CMAT or any other state entrance tests like ICET, PGCET, KMAT, TANCET etc.
  2. Group Discussion– Under this round, you would be given 50 topics to choose. You may make an Oral / PowerPoint presentation on the chosen topic for 3-5 minutes.
  3. Personal Interview– The panel will interact with you on an assortment of topics such as academics, family, background, general knowledge etc.

On selection, you will be handed the offer letters enclosed with instructions on the further procedure to complete the admission process. For further clarification contact 09845100510 / 09444334755 or email

ISBR is the most elite business school in Bangalore and it’s known for its highly accredited programs, globally-recognized degrees, cosmopolitan environment, and exciting work opportunities both during and after your studies. ISBR is a quality choice on several levels. Naturally, we pride ourselves on the quality of our teaching: our pedagogy and students come first. Needless to say, our qualification is also attractive to many employers. You’ll also be attractive to employers because, being an ISBRian, you’ll stand out from the crowd of conventional campus-based university graduates.So, if you’re ready for an opportunity, we have the right platform for you. Join ISBR and be an asset to the business industry.


How to Get Ready For ISBR PGDM Admission Interview?

How to prepare for CAT interview

The competition for admission into a top PGDM college is high and standing out from the flood of applicants can be difficult. The PGDM program interview is your chance to show the admissions committee why you’re a strong candidate for the program. For many applicants, the admissions interview is one of the most nerve-wrecking steps of the entire process. But making a positive impression is the key.

Here are the 8 pro tips to help you ease your nerves and master that all-important interview:

  1. Do Your Research

Part of preparing for your interview is showing that you know anything and everything about the school or program you are applying to. You want to make sure that you are familiar with the program’s specific philosophy and goals for their students. Incorporating the program’s philosophy and goals into your interview will show that you hold a special interest and will make you appear enthusiastic for placement into the school.

  1. Generate a List of Likely Questions

To prepare for a PGDM admission interview with an admissions officer, your first step should be to go through your application carefully and generate a list of questions that are likely to spring from a review of your application materials. For example, the interviewer may ask you to tell one or more of the stories that you shared in your application essays or pose follow-on questions about an essay to dig deeper.

See the list of presentation topics for 2018.

  1. Look for Typical Questions

The interviewer may start off with some general interview questions coming at you such as, “Why are you applying for a PGDM?” or “Where do you see yourself in 10 years?” You should look up for some typical interview questions that past applicants might have shared and prepare some answers. Once you have a list of prep questions ready, you can start practicing your answers.

  1. Practice

Although you want to be prepared for your interview, you also want to appear genuine and not too robotic. Practice your answers with your friends, family, and admissions coach through mock interviews. Keep practicing until you are able to clearly get your point across without fumbling to find the right words. You also want to prepare a narrative about yourself that should be around two to three minutes. In an admissions interview, there are no second takes, and it’s very easy to confuse or even lose your listener. Translating your stories into a conversational form and then practicing out loud is critical to your success.

  1. Be Attentive and Listen

Showing that you are being attentive and are an active listener is just as important as prepping your answers. Giving listening cues such as nodding and keeping an eye contact are small gestures that can show that you are attentive towards your interviewer.

  1. Be Prepared for “Weaknesses” Questions

In addition to asking to share your stories in person, the interviewer might ask you to address weaknesses that are apparent in your application. Therefore, you must review your application with a critical eye. You need to be ready to address those concerns during your interview. For example, if your career has been narrowly focused on one functional area (e.g., marketing), then be prepared to explain what you have done to expand your knowledge of other functions (e.g., finance).

  1. Ask Questions

Most interviews will end with time for questions so make sure you have some prepared for your interviewer as well. This is when you want to show that you have a genuine interest in the program and ask specific questions that can’t be easily found on our website. You want to come up with quality questions that your interviewer can answer such as, “What do you think is the program’s greatest asset for students?” or “Why did you decide to be a part of ISBR School/ PGDM Program?” Questions like these will help you engage more with the interviewer and display your interest in their program or school.

  1. Don’t Forget the Typical Questions

It is a given that admissions committee members will ask you some of the classic PGDM interview questions: Why do you want a PGDM degree? What are your career goals? Why do you want to go to our school? Therefore, you need to be ready to ace these typical interview questions as well.


The interviewer will be looking for concrete and specific examples that reveal one or several of the following traits:

  • Influential Leadership
  • learning attitude
  • Ability to build relationships
  • Drive and motivation


  • Recall recent positive situations involving work experience, leadership, professional relationships, teamwork, and planning.
  • Prepare short descriptions of each situation; be ready to give details when asked.
  • Focus on examples not found in your application.
  • Ensure the story has a beginning, middle, and an end.
  • Be honest: don’t embellish or omit any part of the story.
  • Be specific: don’t generalize about several events; give a detailed accounting of one event.

In Conclusion,

Preparing for an interview for the top PGDM course in Bangalore requires you to review your application through the lens of the admission committee, predict the questions they might ask, and outline effective responses to those questions. To ensure you are completely prepared, we recommend you to follow the above simple tips that will lead to a confident and smooth sailing interview.

Please note the Interview dates to apply in your city.

We welcome you to be a part of the No. 1 New Generation B – Schools of India by DM B-School Survey. Become an invaluable asset to your organization with a PGDM program from ISBR. Gain an In-depth study and access to a huge range of experienced mentors who will equip you to diagnose, analyze and overcome the ever-changing challenges faced by the modern businesses.


Student Guide: Choosing Top PGDM College in Bangalore – How to Start your Research?

PGDM Programs by ISBR are AICTE approved.

Choosing the best PGDM College in Bangalore is likely to be one of the biggest investments of time and money that you’ll ever make.

As said, studying for any management program requires a huge investment of money, time and energy, so it is vital to ensure your preference of programme and that the business school meets your requirements. Researching about top business schools should be the most important activity in your PGDM application process. If you get this process right, then all your efforts for GMAT/CAT preparation, essay writing rounds, interviews and recommendation letter will fall into place.

Before you make your final choice, you should visit the campus to get a sense of the culture and atmosphere and to see whether you would fit in. The key to making the right choice is to understand why you want to take aPGDM course, and what you expect it to do for you. So let’s look at some of the key reasons for going to business school and what direction each might point you in. Here’s how you will research:

Your goals

As a PGDM course applicant, you may have different goals. However, it is important to define goals according to your background and motivation. Not all applicants want to enter investment banking or start their own business. You might look at it as a means to switch job roles, increase prospects globally, or use it to explore various career options.

School Ranking

While rankings matter, if you are thinking about applying to business school, the question is whether the rankings matter for you.The basic question is this: how do you measure the quality of a business school? It isn’t necessarily in the number of prizes the faculty has won or how many of the alumni are CEOs.We all want to experience the best. But if you are looking for a particular type of career—as an entrepreneur or a leader in social enterprise, for example—or you know that location will be important for your future job prospects, some schools will meet your needs better than others. You owe it to yourself to do your homework on a school’s academic curriculum, career management efforts, alumni network, and ability to put you in front of leaders who are shaping business today.

“ISBR Business School is a No. 1 New Generation B – Schools of India by DM B-School Survey”


An AICTE seal of approval shows that the b-school has taken the effort to follow the best practice and standards that the accrediting bodies demand. Also, International recruiters, mostly in Asia and the Middle East, value a Business School with accreditation over the one without any.

“ISBR Business School offers all courses approved by AICTE, Ministry of HRD, Government of India

Student and alumni network

When it comes to class size, do you believe in less is more or the more the merrier? Check out the numbers, as they vary wildly. Look at the profile of students in terms of professional experience, cultural background, and gender, as classmates can also contribute to your learning and form part of your network. Take a long-term view; find out how active and widespread the alumni group is as you may want to draw on this network in future. Alumni can provide valuable careers information and advice and can help raise funds for that start-up you have in mind.

“Every student passing out from ISBR automatically becomes a member of ISBR Alumni Network”

Faculty Community

Discover more about the diversity and calibre of the faculty, plus their expertise and achievements. Ask whether they are practitioners who can give you in-depth knowledge of a company or industry. Get to know which teaching methods a school uses, such as live case studies and consultancy projects with companies.

“ISBR Faculty actively publishes in refereed academic journals, serve on editorial boards, and hold leadership positions in professional organizations.”


Large cities like Bangalore are often home to a range of companies, which means access is easier to business leaders and top MNC’s. Employers will look for individuals who have not only learned the theory behind successful business management, but who have actually experienced it firsthand. As the saying goes, “Tell me and I forget, teach me and I may remember, involve me and I learn.” Experiential education is central to an effective business education.

“ISBR Business School Bangalore is located in Electronic City, one among the fastest growing locality in Bangalore with a huge industrial base of both small and large scale industries.”The ‘Involve me and I learn’ concept leverages students to gain precious corporate exposure in order to get hands-on corporate experience.

Global Experience

Employers often seek international experience and there are plenty of options to broaden your horizons. Studying and undertaking internships abroad can improve your understanding of job markets. Consider schools that have overseas partnerships which will help in enhancing your career prospects.

“Our PGDM with One Semester Abroad Program & Global PGDM- 3 Country Exposure are both innovative models aimed to let you gain invaluable global exposure.”

Program Curriculum

A high graded b-school PGDM courses will develop your knowledge of key business functions and their relationship with the wider strategic and international environment. The curriculum should expand your knowledge and understanding of the current changes in the business environment through the study of leadership, organisational change and transformation, and strategic management.

“At ISBR, students develop a global mindset and perspective by learning through case studies, international field-study projects, exchange study, and interactions with fellow students, faculty, and executives.”

Career Service

Career Service plays a critical role in networking and building relationship with recruiters around the world. A good b-school will always support students with placements, career counselling and building relationship with recruiters around the world.

“ISBR offers the best placement opportunities and exceptional prospects to network with potential hiring firms.”

Find out more about our recruiters.

In conclusion:

Invest adequate time in the pre-application process to avoid any disappointments. Take aformulaic approach to building your list of target schools, which will heighten your chances of getting accepted.

ISBR Business School is one of the best PGDM colleges in Bangalore where you will find the bestPGDM course of your choice. The right postgraduate qualification can give you a real edge in the job market and help with career progression. It will equip you with specialist skills and knowledge and demonstrate your commitment to succeed. We are the University of Excellence, and have always been a place where students are able to fulfil their potential and realise their career ambitions in partnership with a supportive community.

Have a look at our websitewww.isbr.into find out more about the postgraduate study options we offer or better yet, read further on Why ISBR is The Best Management College in Bangalore?


Important Elements to Consider for PGDM Admission in Bangalore

Important points to note for PGDM admission

PGDM Admissions in ISBR

It’s aperception in our nation that MBA is a much better course than PGDM, just because PGDM is a diploma course and MBA is a degree. MBA program is a University-based degree program accepted by the UGC and is a traditional course with relatively low flexibility. However, PGDM program is a diploma course which is offered by the best PGDM Colleges in Bangalore.

ISBR Business School is one such acclaimed B-School offering premium PGDM courses that are accepted by the All India Council for Technical Education (AICTE). These amazing programs have excellent flexibility and thus are more versatile with high positioning possibilities. The PGDM programs at ISBR are industry-centric and we’re well aware of the needs of the industry. We continually change our curriculum to deal with the expectations of the Corporates and integrate new developments in the self-discipline. Furthermore, we offer excellent value to enhance the employability of the learners and take measures to brush up your competencies.

PGDM Courses at ISBR at a glance.

The PGDM programs at ISBR are designed to develop exceptional leaders, valuable team members, and highly effective managers.

2 Year Full-Time PGDM

This course is AICTE-approved 2-year full-time program comprising of 4 semesters. In this course, dual specializations are presented. Below are the specializations offered :

  • Human Resource Management (HRM)
  • Marketing
  • Finance
  • Information Technology (IT)
  • International Business (IB)
  • Tourism & Travel
  • Health Care
  • Small Business Management & Entrepreneurship
  • Retailing & Supply Chain Management
  • Banking & Insurance

Eligibility: provide

  • Any Graduate with a Minimum of 50% in the Qualifying Examination
  • Fresher’s / UG / Working Professionals
  • Entrance Test for MAT / CAT / XAT / PGCET / ATMA / ISBR CAT & any Other State Entrance Test

2 Year Full-Time PGDM with One-Semester Abroad

Recognizing the need for advanced global competency and to make international study affordable, ISBR offers its flagship program “PGDM with one semester abroad”. This program aims at cross cultural exposure and a global perspective to the students. Under this program, students have an option of undergoing one semester in the partner foreign University under the students exchange arrangement. This is an AICTE-approved 2 years full-time course consisting of four challenging semesters.


  • Any graduate with a minimum of 50% in the qualifying examination
  • Entrance test for qualification ISBR CAT/MAT/CAT/XAT/PGCET/ATMA/CMAT & any other state entrance test

2 Year Full-Time Global PGDM – 3 Country Exposure Program

Global PGDM – 3 Country Model is an exclusive program to gain a real global exposure. In the 2 Year, AICTE approved PGDM program students’ get an opportunity to gain valuable exposure, experience, and practical knowledge by travelling, studying and experiencing 3 countries, Dubai / France / Germany / Australia including India.


  • Any graduate with a minimum of 50% in the qualifying examination are encouraged to apply
  • Entrance test for qualification ISBR CAT/MAT/CAT/XAT/PGCET/ATMA/CMAT & any other state entrance test

One Year PGDM

This is a fast track course and a flagship program of Bangalore University. ISBR’s one-year PGDM program offers multiple learning opportunities with specializations in Marketing, Human Resource, and Business Administration. The course provides holistic experience to student’s that goes beyond academics to benefit the student personally and professionally.


  • Any graduate with a minimum of 40% in the qualifying examination are encouraged to apply
  • Entrance test for qualification ISBR CAT/ MAT/CAT/XAT/PGCET/ATMA/CMAT & any other state entrance test

Pre-requisites for PGDM admission process

  • Students seeking admission to one of the above programs should have passed Bachelor/ Master degree Examination of any recognized education body in any discipline with a minimum of 50% aggregate marks and above.
  • For 1-year PGDM, candidates with 40% marks in passed Bachelor / Master Degree Examination of any recognized education body in any discipline are welcome to apply.
  • Admission at ISBR Business School is a three – stage process which is followed by-
  1. Entrance Test
  2. Group Discussion
  3. Personal Interview

1. Entrance Test:

As per the recent AICTE Guidelines, Candidates need to clear the following  entrance tests to apply to recognized colleges like ISBR:

  • ISBR CAT– ISBR CAT is an exclusive online entrance test for aspiring management students to apply for various management programs. To register, CLICK HERE, and pay fee of Rs. 1200/- online towards the examination charges. Make sure to appear for ISBR- CAT as per schedule.

Also read: How to Gear Up For ISBR CAT Exam?


Take ISBR CAT/ MAT / CAT / ATMA / GMAT/  XAT/ CMAT/ Any other state           entrance tests like ICET, PGCET, KMAT, TANCET etc

2.Group Discussion

  1. Personal Interview: You will be called for an interview with a panel of experts if we feel that you have a strong potential to be a successful candidate. (Learn the presentation topics of 2018)

To Apply

Click Online Application Form  to apply and pay Rs. 1000/- towards the application form fee either online (through debit card/ credit card/ net banking) or through demand draft of Rs 1000/- made in favor of ‘ISBR’ payable at Bangalore.

The admissions to the programs are highly competitive and the admission office reviews applications on an individual basis looking at both quantitative and qualitative aspects of an applicant’s professional and academic background. The admissions committee will vigilantly consider each completed application, with particular attention to the academic performance in school and graduation, test scores, work history, extracurricular and community activities and honours and achievements and personal essay.

For 27 years, ISBR has been imparting vital skills, contemporary knowledge and real-world experiences on the business leaders of tomorrow. Renowned for its flexibility and connection to the business, ISBR’s PGDM programs in Bangalore are designed for busy professionals who want to develop their careers while working and balancing family and lifestyle commitments. Through our expert teaching staff, innovative learning experiences and internationally recognized accreditations, you’ll transform your career and differentiate yourself by learning how to understand the marketplace, lead with confidence and make successful business decisions. Achieve a world-renowned business qualification that will be your passport into the upper echelons of any organization.

Reaching the top levels of global business today demands excellence, critical thinking, outstanding knowledge, communication skills and cultural awareness. All of which the ISBR’s PGDM programs are designed to nurture. Take charge and choose ISBR. Call us today at 9444334755/ 9845100510 to explore your options.





21st Century Skills that will differentiate the 21st Century Workforce

Skills required for 21st century work force

So, you have made good academic choices until now and will soon be rewarded with an academic degree. That is great news. Or is it?

With corporates expecting higher standards of intellectual competence and soft skills from millennial recruits, college education will no longer be the chief recruiting filter as it used to be.

In a recent survey conducted by Harvard Business School, 93% of employers surveyed said that “a demonstrated capacity to think critically, communicate clearly and solve complex problems is more important that acquiring an academic degree”. However, alarmingly large number of millennial recruits in India do not find themselves equipped with the skills needed to be successful in careers of tomorrow. As per another survey conducted by HBR Ascend in India, 40% of respondents (millennial fresh recruits) said their biggest barrier to performing more effectively at workplace is ‘excessive workload’. Both surveys indicate that while technical skills are important, millennial recruits need to enter the workplace with parallel set of capabilities and soft skills that go beyond classrooms.

While one may contest that, there seems no difference between academic skills and employment skills; the truth of the matter is that only a smart application of knowledge and keen demonstration of soft skills in real-world settings will pave any millennial’s success in this world of constant disruption. Moreover, if you are the millennial who aspires to be a key asset to any organization of the 21st century then you will need to become critically conscious of the skill set that recruiters expect of you.

Every job demands traditional soft skills like leadership, communication, collaboration and self-management. Research shows that millennials tend to excel at these or, at the very least, know they should. Nevertheless, recruiters expect millennial recruits to complement these traditional skills with other 21st century skills such as Learning Agility, Focus and Design Thinking.

So what are these 21st century skills? Moreover, how you cultivate them while staying engaged in your academics?


The illiterates of the 21st century will not be the ones who cannot read and write but those who cannot learn, unlearn and relearn. Hence, those who are keen to learn and ready to adapt will have the best chance at success. Learning Agility is the ability to face challenges, learn new information and apply it in new situations. Proving that you can quickly adapt to new ideas will differentiate you as a progressive millennial from those who operate primarily from their comfort zone or rest on their current knowledge and rely on old information to coast through their careers. Today’s corporate environment moves fast and millennials not willing to adapt will be left behind. By actively adopting the idea of learning something new every day, you can build your learning agility. A key way to foster and teach yourself learning agility within your academic years is to pursue side projects, which are small but demand real deliverables. You can start a learning project that can be delivered within a month but make sure that failure is an option. You will not learn if you cannot fail. The ownership and management of your project from start-to-finish will provide you timeless lessons for new and improved ways of working. By becoming more adaptable and interested in learning, you can brace yourself to take on a brave new world.


Technology and hyper-connectivity has not only increased accessibility of information for millennials but has also made them accustomed to online distractions. A near constant eye on social media and an urge to be the first to share and comment on online platforms result in shallow concentration levels. Superficial attention to many things rather than concentrating on any one task has become the second nature of many millennials. This undoubtedly has created a high demand for and short supply of millennial recruits capable of concentrating for entire workday. Evidently, millennials who cultivate this skill of distraction-free focus, and then make it the core of their working life, will thrive. “Focus is the new IQ,” says Georgetown computer science professor Cal Newport, the author of ‘Deep Work’. To cultivate this skill, you will need to start with a conscious effort and a deliberate practice to focus your attention for extended periods. You can begin by scheduling a period of deep work (1.5 – 4 hours) each day, often prior to other obligations. Within this period, intentionally unplug yourself from your devices and spend silent hours working on productive tasks. If this seems daunting at first, take support of your family and peers. Remember the key is to take small but committed steps towards distraction-free focus. Make this habit your priority and you sure will be able to focus with higher levels of concentration.


From blogging, to personal branding to freelancing, millennials have an undeniable entrepreneurial spirit. While millennials are fully aware of how to use the connected age to brand themselves and make money, it is imperative for millennial recruits to employ Design Thinking to create value for their end-users (the customers). Design Thinking manifests focused alignment to customer needs, which in turn leads to quality results. A design mind-set sits at the core of Design Thinking. With a design mindset, you can design the way you lead, manage, create and innovate. A design mind-set is not problem-focused; it is solution-focused, and action-oriented. It involves both analysis and imagination.  To nurture a design mindset and your design thinking skills, you can start by attending a design-thinking boot camp, probably led by someone who could inspire and bring a new perspective to your way of thinking. Next, you can engage yourself in learning the core concepts of the industry of your choice and understand its evolution and its emerging best practices. Additionally you can stop, observe and consider good designs each time you come across one. A special ingredient for a design thinking is the presence of human-centered approach. To develop this approach, you can create human-centered experiences for yourself by interacting with diverse groups from your campus, understanding their needs and directing yourself to collaborative solutioning.

By building learning agility, focus and design thinking you can prepare yourself for a seamless transformation from campus to corporate as well as gain a competitive edge in the eyes of your recruiters. As every business aims to flourish in today’s VUCA world, (volatile, uncertain, complex and ambiguous) now is just the right time for the 21st century workforce – the millennials to cultivate these critical skills and outshine their era.

Contributed by:

Sabhya Soni, Member of Centre For Behavioral Excellence

Talent Transformation, Wipro Limited