C-Talk by Mr. Shekar C Swaminathan, CEO- Arvind lifestyle brands Ltd, Unlimited Division

C- Talk by Mr. Shekar C. Swaminathan @ ISBR

“The best part of any story is when it changes.”

Change is the only subject which is constant in every journey, and who else then Mr Shekar C Swaminathan would justify the journey. On 04th of April 2017 this distinctive personality had visited ISBR for the C-Talk. He is a well-known name in the Indian apparel retail industry. Currently writing another success story, leading the unlimited division of Arvind lifestyle brands Ltd as the Chief Executive Officer Mr. Shekar is an electrical engineer, who has mastered the field of retail operations, distributive channels, merchandising, multi-channel, planning, supply-chain, inventory management, apparel design and store design. Accumulating a total of 3 decades of rich experience in the section of value retail business.

He is the dynamic personality behind the success of MAX – chain of retail apparel stores in India and of splash in the Middle East. His creative vision and renowned knowledge in this sector had revolutionized the structure of apparel and fashion industry. He mainly focused on empowering people and fortifying processes, delivering bench-marking results in the retail industry.

MR shekar C Swaminathan imparted his 30 years of astonishing experience to the students of ISBR. The talk was crisp and clear providing justification to the sectors of retail and supply chain and the transitions of it in the past 3 decades. He proved the point of being hardworking and constantly being innovative is the only key for the success in the field of retail business. He has created and witnessed the different transitions in the sector of apparel and fashion management industry.

He bestowed this thought process of fabrication in the transitional journey from a sales person to be a CEO of such an esteemed organisation. He provided a distinctive details and knowledge in the fields of retail, supply-chain, to keep the mind young and innovative to remain successful.

This was followed by the interaction round with the students of ISBR. The students had many queries related to the sectors of retail. These queries where responded by smart and productive reasoning. The students got the clear idea about the retail and supply-chain sector and the functioning of the fashion industry and the existing transition providing the detailed vision over the different platforms of the retail distribution.

The session ended with felicitation ceremony of Mr Shekar C Swaminathan by Professor Nanaiah, Director Industry Interaction ISBR. Post   session few chosen students interested in the sector of the fashion retail industry where selected to be mentored by Mr Shekar for the enhancement of their industry knowledge.

 -U.N.DINESH

PGDM ( 2016-18)

(Member of Writer’s & Media Club)

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