MBA International StudyTour – The End of a Beginning, experience shared by Sharon Angel

MBA/ PGDM with International Trip Program

There is no greater joy than a College trip packed with fun, activities and a whole lot of learning. ISBR Students under MBA/ PGDM with International Tour Program were filled with excitement and pride as they entered the Bangalore Airport. We are known for our diverse backgrounds which was quite evident in the flight to Kuala Lumpur. There were the ‘Cool Dudes with shades’, ‘Quiet and Decent ones’, ‘Fashionistas’, ‘Selfie Kings and Queens’ and of course the list goes on. All in all, one thing was common; they were all set to learn. Learn how different the two countries- Singapore and Malaysia are from theirs, learn about the Cultural Diversity, the people, the environment and the aspects related to it.

Singapore has been called a playground for the rich and it’s true that the small city-state does have a certain sheen of wealth. Singapore’s organized structure, top notch planning, excellent transportation system and beguiling landscapes left the students in awe. Though tired physically, they could not cease the traveller in them to explore the streets of Singapore. You think it is impossible to cover an entire country in three days? Well, ask our students. In a short span they tried covering the ‘Lion City’; and not a thing they missed (Not to mention, MRT came in handy for most of them). Marina Bay, Chinatown, Clarke Quay, Orchard Road and Raffles Hotel were a charmer. While  LTA (Land Transport Authority) Singapore was a complete eye opener at how efficiently the country has planned and regulated traffic; Newater Centre gave them chills when they learnt that the water they are drinking might just have been sewage (Rest assured, the water is ultra clean & safe and has passed more than 150000 scientific tests). The highlight of Singapore was undoubtedly Sentosa Island where the students got to relish in the bounty of beaches and trying out a variety of Asian food ranging from Korean Street food, Thai and Japanese and the other half was busy clicking snapshots of Universal Studios, S.E.A Aquarium and Wings of Time.

Honestly, there were traces of sadness as students were leaving for Malaysia but thanks to the well planned Malaysian trip by the faculties and the tour guides, there was not a day the students did not enjoy. University Putrajaya, Putrajaya War Museum, King’s Palace Putrajaya and Prime Minister Residence in Putrajaya might seem like boring places but be prepared to be proven wrong when you are with a bunch of hyper active friends, friendly faculties and lovely tour guides. Even the Industry tours were refreshing with like-minded people. The usually quiet Palm Oil Factory and Pewter Factory were experiencing mild laughter and glistening smiles of the ISBR Students. Their fantasies of Charlie and the Chocolate factory fanned the flames when Mr Abbas Ali and Dr.Ratna Sinha took them to ‘The Chocolate Boutique’ to shop for some of the exquisite chocolates in the world. The next day was an adventure to Genting Highlands which included Cable Car Rides, shopping at high end shopping malls and diverse ethnic quarters. Heavy lunch at a fine dine restaurant in Genting was undoubtedly a cherry on top. Petronas Twin Towers could not be missed when one is travelling to Malaysia. Once the tallest building in the world and now the tallest twin sky scrapers; the Towers beamed with glory in the land of the ‘Jewel of Kedah’.

As the students reached back to Bangalore Airport, their thoughts were heavier than the overly loaded bags and their experience was sweeter than the chocolates they bought. What was initially thought of as an 8 day International Tour became a lifetime of memories and learning for the students. It was probably the end of a beginning.

-By Sharon Angel

She is an MBA ( 2015-17) student under MBA with International Study Tour Program

International Conference on 24th March @ ISBR

International Conference on 24th March

International School of Business and Research (ISBR) Business School and Research Centre took immense pride in organising the first-ever International Conference on ‘Contemporary Challenges in Business Management’ in association with University of Mysore, The Associated Chambers of Commerce of India (ASSOCHAM), Association of Management Development Institutions in South Asia (AMDISA) – A SAARC Recognised Body; and Association of Indian Management Schools (AIMS) on 24th March 2017, at its premises.

The main aim behind organizing such an event was to make the practicing managers aware regarding the various contemporary challenges in managing the business.


The conference began with the Inaugural session. Several eminent dignitaries – Guest of Honor, Dr. S. Shivanna, Chairman & Professor, Department of Economics and Research in Economics and Management, KSOU, Mysore; Guest of Honor, Mr. Vinay N, Director, Silver Peak Global Private Limited and Convener, Education and Training Committee, ASSOCHAM; Mr. C. Ramakrishna, Executive Director, Association of Management Development Institutions in South Asia (AMDISA); Speaker Dr. Rajesh Panda, Director, Symbiosis Institute of Business Management, Bengaluru, graced the occasion. The conference got enlightened in the gracious presence of –Mr. Manish Kothari, Managing Director, ISBR; Dr. C. Manohar, Chairman, AIMS Karnataka and Kerala and Dean, ISBR; Dr. K. S. Anandaram, Senior Director, ISBR and Dr. T. Karpagam, Director – Academics, ISBR.

The inaugural session started off with the ceremony of Lighting the Lamp. It represents an ode to knowledge, for it dispels the darkness of ignorance and brings with it, the dawn of a new revolution. The revolution of ideas, which holds the key to freedom, from the bondage of incomprehension. This was followed by the felicitation of the eminent guests by ISBR team.

The Welcome Address was propagated by Dr. K. S. Anandaram, Senior Director, ISBR. He introduced the topic of discussion – ‘Contemporary Challenges in Business Management’ to the audience and graciously welcomed the audience.

The Welcome Address was followed by the address of Dr. C. Manohar, Chairman, AIMS Karnataka and Kerala and Dean, ISBR. He spoke about the idea of contemporary challenges in the context of disruption in innovation and technology. He focused on the creation of a pipeline for talent which is required in today’s VUCA ( Volatile, Uncertain, Complex, Ambiguous ) world. He gave prominence to ‘demographic dividend’ as an intellectual asset for the country.

In his inaugural Address, Mr. C. Ramakrishna, Execute Director, Association of Management Development Institutions in South Asia (AMDISA)  focused on three major contemporary challenges – Digitization, Innovation and Disruption. He insisted on being more alert and aggressive to take up the challenges to withstand the era of change.

Dr. S. Shivanna, Chairman and Professor, De partment of Economics and Research in Economics and Management, KSOU, Mysore made the students to take the below pledge:

“We dedicate ourselves everything for the growth, development, prosperity, peace, technological development for the country’s pride and prejudice. Let us put India on global map”.

He stated that the challenges and competition should be viewed as opportunity. He analyzed contemporary challenges on the grounds of Economic Pressure, Globalization, Change, Innovation, Customer Service and Employer Satisfaction. According to him, A good businessman is the one who possesses three main qualities in order to be successful – Pleasing Nature, Good Command over the Language and Well-Groomed.

Further Mr. Vinay N, Director, Silver Peak Global Private Limited and Convener, Education and Training Committee, ASSOCHAM spoke about the challenges faced by start-ups. He laid stress on working in a Start-up Company to gain some work experience, before becoming an entrepreneur. He highlighted the key concerns over the businesses between Japan and India. He said that Japan converts Soil to Gold, while India converts Gold to Soil. According to him, the available resource must be put to best use.

Dr. Rajesh Panda, Director, Symbiosis Institute of Business Management, Bengaluru, highlighted three main aspects: the way the consumers change; the global economic environment; and the structural issues faced by the country. He also discussed the challenges for Advertisers; Automation vs Job Creation; Evolution and Challenges of Start-ups; Spending on Innovation, to name a few.

Representatives from Genpact and White Horse were felicitated by Mr. Manish Kothari, Managing Director, ISBR. Star Invitee from Easy M to M was felicitated by Mr. C. Ramakrishna, Executive Director, Association of Management Development Institutions in South Asia (AMDISA).

In his Presidential address, Mr. Manish Kothari, Managing Director, ISBR, highlighted  ‘Change’ which is evident and unstoppable. He insisted on considering ‘Change’ as an opportunity.

The Inaugural Session concluded with the Vote of Thanks by Dr. T. Karpagam, Director – Academics, ISBR.


The Inaugural Session was followed by a Panel Discussion with Panel Moderator Dr. Anil Rao Paila, Senior Dean and Director, Prin L. N. Welingkar Institute of Management Development and Research, Bengaluru. The Panel Members include Dr. Sergio Sgambato, Managing Director, Artimpianti India Private Limited; Professor Ajit Mani, Managing Director, Intervention (India) Private Limited; Mr. V. K. Ramaswamy, Advisor to International Projects and Professor Preeja Sreedhar, Adjunct Faculty, ISBR. The Panel Session was coordinated and observed by Professor NanaiahPattada, Director – Industry Interactions, ISBR.

The Panel Discussion began with the Introduction of the Dignitaries by Professor NanaiahPattida, Director – Industry Relations, ISBR.

Panel Moderator Dr. Anil Rao Paila spoke about disruptions in contemporary world. He emphasized that Real Estate has emerged as one of the major challenges in business and supports the governance model of Narendra Modi, Prime Minister of India.

Professor Preeja Sreedhar spoke about the skill gap as a big challenge for today’s workforce to cope up with the changing world. She also highlighted the need of bringing a positive revolution in classrooms like inculcating practical aspects of the teaching methodology and pedagogy, which would help prepare the practicing managers to be industry-ready.

Mr. V. K. Ramaswamy, Advisor to International Projects, spoke about ERP which integrates the backbone of the organisation. He also gave inputs on the Goods and Service Tax Bill and mentioned to strengthen the basics.

Dr. Sergio Sgambato, Managing Director, Artimpianti India Private Limited, pointed out the major disruption sources – Emotion and Passion. He mentioned that GST is not a disruption rather, it is an opportunity to enter into the world of change. He also asked to be sensitized towards other cultures.

Professor Ajit Mani, Managing Director, Intervention (India) Private Limited, said that Management is both, an Art and Science and must produce positive results. He mentioned two types of arrogance – Engineering Arrogance and Bureaucracy Arrogance and talked about the challenges of Producing Result and Participation.

The Panel Discussion concluded with the felicitation of the guests with a memento and Vote of Thanks by Professor Nanaiah Pattada, Director – Industry Interactions, ISBR.

Lunch was arranged for the distinguished guests, delegates, participants, paper presenters and research scholars.


65 authors have presented the papers related to various domains of business management such as Marketing, Human Resource, Supply Chain Management, Finance etc.


Students from PGDM and MBA performed on various songs with the use of musical instruments. The Welcome Address was conveyed by Dr. Karpagam T, Director – Academics, ISBR. The Guest of Honor, Mr. R. Alexander, Director – Human Resources, Oracle India Private Limited was felicitated by Mr. Manish Kothari, Managing Director, ISBR.

In his address, Mr. R. Alexander, Director – Human Resources, Oracle India Private Limited focused on the 3 P’s – Purpose for the work to be done; Passion to go an extra mile; Perseverance to convert the dreams into action. He said, “Passion will always remain in Fashion”. He also pointed out the 3 H’s – Humility, Honesty and Humor. He urged to value time by saying that everyone has time for Facebook but not for Face-look. He told the students to prepare a gratitude list and practice meditation daily. He concluded his speech by sharing a story from ‘Two Falcons’ with the message of letting go our ego, accepting challenges and inculcating attributes like patience and perseverance.

The participation certificates were distributed to all the paper presenters of various domains of business management. This was followed by the Best Paper Awards in each domain (track). Best Paper Awards were presented to Mr. Pawan Sriram, Professor Shiva Kumar, Mr. Sekhar Y, Research Scholar, ISBR Research Centre, Dr. Debdutta Das, Academic Intern, Indian Institute of Management – Bengaluru (IIIM-B) and Ms. Kavyashree in their respective domains.

The Best Paper Awardees were invited to share their experience about the conference.

The International Conference concluded with the Vote of Thanks.

Prepared by :

Vijaya Chandran Aravind (MBA)

Samir Hasan Ali (PGDM)

Members, Writers’ and Media Club, ISBR


WTC Visit by ISBR MBA and PGDM students

 “DREAM is not that you see in sleep, DREAM is something that does not let you sleep” – quoted by Dr. APJ Abdul Kalam holds good to every single being who “DREAMS”, especially to the Millennial Generation who are at the verge of deciding the future of the country by their significant contributions. Hard-work, dedication, enthusiasm, commitment etc. are the driving forces which force an individual to accomplish his goals and to fulfil his dream in a productive manner. In order to generate these driving forces some instigation is definitely needed. This instigation would ignite the spark of hope and pave a way for thinking in a right direction. In-short it would create an outline in the mind of the dreamer of how to drive towards his dream.

‘ISBR’ being one amongst the top business schools in India, promotes the culture of real life learning by facilitating the young aspiring minds with an eminent industrial exposure. ISBR is   embedded with the able and most efficient team of facilitators who guide the students’ time-to-time and encourage them to express their ideas in a creative manner.

Organising Industrial visits, International conferences, C-Talks, Panel discussions etc. are methods adopted by the facilitators to inculcate the above mentioned instigation factors in the ‘future managers’.

Visit to WTC (World Trade Center) –Bengaluru was no less than a dream. Almost most of the people in this world are familiar with the word ‘WTC (U.S.)’ but the saddest part is that they remember it because of 9/11 attacks. A fewer section of people has a fair idea that it as a platform where in trade is encouraged and transactions are done and try to link only with ‘monetary’ transactions. The varied concepts and the incidents revolving around the term “WTC” makes the young minds more curious to know about it. But it is not so easy to reach out WTC directly and attain the required knowledge which makes it a more challenging for the students.

In-order to quench the curious minds and to guide them in a right way ISBR organised a visit to WTCB located in BRIGADE Gateway Campus, Malleshwaram -West on March 22, 2017. WTCB was built by BRIGADE group in 2010 who obtained WTCA licence for its construction. It is privileged to become Second WTC in India after Mumbai and is a renowned commercial building of South India. The first glimpse of this gigantic building made the students even more curious. Then they moved forth to the royal entrance with world -class infrastructure and well equipped and implemented security systems. Further, they were guided to the conference room located at the 4th floor. The continuously running news updates in the lift from ground floor to 4th floor thought them a golden lesson as they could realise the level in which time is utilised in such organisations.

A warm welcome was given by Mr. Ratul Bhattacharya, BDM WTC – Bangalore and Mr. Anil. They guided the visitors to the conference room. Mr. Balaram Menon, President of WTC – Bangalore, Kochi & Pune and Dr. Bose K Nair – Vice President WTC – Bangalore, Kochi & Pune formally addressed the gathering. Mr. Menon in spite of his busy schedule took the lead and introduced about WTC. He touched upon various topics like origin of WTCB, its role and functions, problems being faced by today’s world due to strong Nationalistic feelings and its negative impacts which is enforcing the history to repeat itself again. Dr. Menon said, “The motto of WTC is not only to promote trade in monetary aspects but also facilitate exchange of knowledge, culture and ideas.” He further added, “WTCB provides 5 main services:

 1) Knowledge Resource services.

2)  Trade dedication (technical & non-technical).

 3) Management of Inbound and Outbound delegation.

4) Global platform to facilitate trade.

5) Create business space.

These services are provided with minimal involvement of government and its policies least affecting WTC functions.” The inputs by Mr. Menon acted as eye opener and helped in combating with the misconceptions about WTC that prevailed previously.

Adding on to Mr. Menon’s view Mr. Bose created an insight amongst the students by discussing about Goal, Passion and their importance in the life of a being. He shared Dr. M. Viswesvaryya’s dream and his proposal to have a WTC in India. He discussed the then situations of our country and threw some light on how LPG policy of 1992 promoted trade extensively in our country. He further deliberated the efforts of Dr. Jayashankar of Brigade group in bringing WTC to Bengaluru and bringing it to operation within short span of time. Mr. Bose added “WTC is non-profit organisation. We don’t charge any commission for the trade. Unlike corporate institutes we believe in ‘word of mouth’ promotion rather than going for advertising in renowned papers or channels. WTC is like a business shopping center. At the risk of the trader WTC provides support and ideas.”

He then further exposed the Gap between ‘Campus and Corporate’ and gave his views on how to encourage student entrepreneurs and role of WTC in facilitating them.

After giving all necessary inputs he let the stage open for Q&A session. Mr. Bose along with Mr. Ratul patiently answered the queries patiently. They answered relating the questions to personal experiences for better understanding. Students got satisfied answers for all their queries. They not only got clarity about WTC but also got advices of how to choose a career how to work with passion to achieve the goals and also got to know about trends in todays’ global market. This interactive session lasted for more than an hour and was followed by refreshments.

 Students were seen lightened up with new glow on their faces as a result of this wonderful session. Their joy knew no bounds. A new zeal of enthusiasm was seen in them depicting the significance of this visit. Faculty in-charge Prof. Nanaiah (Industry-Interactions), Mr. Sowmyaranjan (Co-ordinator), Mr. Prakash (Registrar) equally took the responsibilities to co-ordinate the students time to time and made the dream visit more fruitful.

This is just a beginning. ISBR aims to encourage more and more dream visits to create responsible managers who with their intellect contribute to the nation in a better way and achieve the DREAM of the nation.


– PGDM (2016-18)

Member of ISBR Writer’s & Media Club

C- Talk by Mr. Anand Ganapathy, Founder Director of

“Those who know they can do it,

Are the ones who never really show it!!!”

These words are aptly fitting for the C-Talk guest at ISBR, held on 16th March 2017, Mr. Anand Ganapathy. He is the Founder Director of, a website that is very similar to Tinder in design but as the name suggests it takes care of one of the very important reason, a relationship built on Tinder can survive- JOBS !!!! FikkA is the Swedish word for ‘conversations over coffee’, and the company does the same thing- connects good people to great jobs, matching them not just for skills and experience but also preferred location, values and overall aspirations.

The aura and personality of this young CEO of an extremely eccentric organization struck all the students at the college. His simplicity bespoke of him more than his words did. Having a PGDM in Marketing from IIM-B and a work experience with corporate giants like Asian Paints Ltd., Infosys and Blue Star Infotech only added more awe to his contradictorily simple and non-vulnerable persona.

His energy was contagious and the students could feel an instant connect with him. Without beating around the bush, he came straight to the topic which was “How to become a successful professional?” He shared his own experiences at both Asian Paints and Infosys and how he learnt what he learnt and how did it help shape his career. What was more astonishing  was that he came up with only 15 odd slides in his presentation for 1 hour which is very un-CEO type and of course, very student friendly!!!

His presentation consisted of two main categories- first, how to choose your specialization and second, do’s and don’ts of becoming an entrepreneur. His concept of zeroing down on a specialization was very simple- do what you are good at and chase it down till the end. Before commencing the second part he very politely and with all modesty requested only those candidates to stay who were interested to have their own start-up, but none left because he had captured the imagination of all the students present there. For entrepreneurs also he had a simple message- first work and gain experience and then only jump into the ocean of new beginnings.

At the end of the session, which ended rather abruptly, the students asked many intriguing questions and were served with equally apt responses by Mr. Anand. The session proved to be very fruitful and inspiring for all the students and the takeaways for them were countless.

 - Rahul Pandey

MBA ( 2016 – 18)

Member of ISBR Writer’s & Media Club

Business Analytics Sessions By Mr. Ashwin Shastry


“Knowledge is divine” – Knowledge can be acquired from anywhere and anytime from anyone irrespective of gender, age, socio-economic status etc. This process continues from ‘placenta to pyre’.

Books have been the source of knowledge from ages. With the changing world and increasing quest for knowledge modernised the traditional knowledge sources to a completely new form. From the era of using “tad-PATRAS” we came to the era of computers finding ways to store the data in a secured way as well as in a way where- in we can retrieve the required data without any data loss. Knowledge is endless and data born out of it is tremendous and cannot be bounded in man-made storage devices completely. The more we try to capture it we realise that we are running short of something. Invention of floppy disk to store few bytes of data to the concept of cloud to store enormous data is the live example to show how rigorously we care trying to capture the endless data. In this very process the term BIG DATA has been coined.

“Big Data” -The term has been in use since the 1990s, with some giving credit to John Mashey for coining or at least making it popular. Big data usually includes data sets with sizes beyond the ability of commonly used software tools to capture, curate, manage, and process data within a tolerable elapsed time. Big data “size” is a constantly moving target, as of 2012 ranging from a few dozen terabytes to many petabytes of data. Big data requires a set of techniques and technologies with new forms of integration to reveal insights from datasets that are diverse, complex, and of a massive scale.

Generating tools to capture the vast data and analysing the data for business use has become the essential feature of business. In today’s world where competition is at its peak in every field of job there is a great need to create new fields. This would not only ease the congestion but also solve the problems of those who think that there are limited options to prosper in the career.

ISBR continuously tries to create awareness amongst students about various job opportunities in different sectors and encourage them to drive towards their goals in a convenient manner. Eminent speakers from the industries interact with the students regularly and enlighten them with the inputs of knowledge. Students, in-return incorporate changes in themselves and pave a way towards their golden career. One such programme to guide the students has been undertaken by ISBR in the form of “Data Analytics sessions.” by- Ashwin Shastry.

Mr Ashwin Shastry is the co-founder of “Uplift-Human” and is a Serial Entrepreneur. He is the founder of Blue Ind Consulting services as well as partner in sales and marketing at “Doodle Interiors. He also had worked at Volvo India Pvt Ltd. He is a dynamic personality and has a good command over the on- going trends of data analytics. He is a person with a pleasant smile on his face and could easily connect with the students and quench their queries in the field of data analytics and big data.

His sessions are generally- interactive, students do research prior to his session and shoot the questions in effective manner which in-turn – addressed by him in a productive way.

These sessions are scheduled from February 22nd to April 18th on regular basis. First few sessions were focused on theoretical aspects of Big Data, its importance, types, its usage, followed by job opportunities in the field of data analytics, skill sets required , scope of big data and data analytics in future etc.

Current session held on 15th March covered mostly on perspective aspects of business, influencers of business, how to set coordination between technical and managerial departments for optimum results, logical and analytical ability etc. Few case studies like that of VW and Kingfishers were discussed to clarify these concepts in a realistic manner. Mr. Shastry says “Gaining theory is base to explore the practicality of life. Once done with theory one must know the right place to apply to make the learning effective.”

Future sessions would be focusing on practical aspects where in students are going to be exposed to dummy business environment and are going to work on real data. This would give a clear picture on how data is processed and would also help them to experience the corporate environment at the campus.

Being students of ISBR they are more intellectual and enthusiastic to know how it works and are eagerly waiting to untangle the cobwebs. These sessions had a great impact on the students. Previously, they were confused   whether   to make a career in the field of data analytics or not. Mr. Ashwin not only clarified their doubts but also took the session from root level in such a simple way that it proved as an eye-opener for those who were-  completely unaware about the spectrum of opportunities in this field.

This is a great initiative by ISBR and is an optimum way to sow the seed of awareness amongst the young aspiring brains.

ISBR heart fully thank Mr. Ashwin for being a part and hope that future sessions would make the students more exposed and bring them closer to the “Real World” through “Real Learning” .

–  Submitted by Mr. Shridhar Darba

“ Sridhar Darba is a PGDM student of batch ( 2016-18) and is a member of ISBR Writer’s and Media Club. ”




Workshop based on Edward Debono’s SixThinking Hats Theory

Workshop on six thinking hats

Six Thinking Hats Theory workshop was conducted by ISBR students Sayantan Pandey, Kanada Kanna, Sai Kiran, Pratibha, Arnab Bose and Sridhar Dharba under the guidance of Prof. Preeja Sridhar Faculty- HR.

Edward Debono’s ‘Six Thinking Hats’ is a tool for group discussion and individual thinking involving six colored hats theory that foster thinking process in human. It provides a means for groups to plan thinking processes in a detailed and cohesive way, and in doing so to think together more effectively. Thinking is a skill just like any other skills which is acquired through specific training. Any kind of skills can make a person expert in a specific task.

 Let’s take an example. If a fat guy and a slim guy were to race, the thin guy is most likely to go faster, now if we can teach the skill of cycling to the fat guy; he is going to go way faster than the slim guy.

 Lets imagine we send an explorer off to an island, and when he comes back we ask him what did he see and he would say, “There were mountains around the shore with some land, funny little bird that didn’t fly and so on.” Now if we ask him what else did he see, and he would say that is all he remembered and caught his attention. Now this time we send him back and ask him to take a diary and go North and write whatever he see, go South and write whatever he sees and do the same for the rest of the direction . And this time when he comes back he will have a broader knowledge and information of the island.

So just by specifying things we could be more productive. The directions that we specified to the explorer are nothing but frameworks that directs attention because of which he could have better knowledge. Now let’s talk about how Debono’s 6 hats theory works.

There are times when we have to take critical decision under intense pressure which overloads the brain because of which we get confused. Confusion can also occur when we are not clear about ideas. It is because the brain always multitasks which leads to less attention towards specific tasks. There are instances when the solution of a problem is really simple but because of confusion we don’t get to get a hold on the solution. Six thinking hats is a boon for eliminating confusion. Now let’s talk how it works.

Suppose we have a problem for which we need to come out with a solution, so instead of thinking all the things at once and creating confusion, we think step by step at a time. We wear a white hat and think of all the basic raw facts and information currently available, then we wear a red hat and express our emotions and feelings about the problem, then we wear the yellow hat and think of all the positive attributes associated with the solutions of the problem, then we wear the black hat and think of all the negative attributes associated with the solutions, then we wear the green hat we can think of more creative approaches to the solution and think of more possibilities and finally the blue hat to consider all the outcomes, generate results and implementation

I Sayantan Pandey was the one with the blue hat. It was my responsibility to organize this session, take note of the entire process and ensure that discussion goes in the right direction. I finally got the result and worked on implementing it.

I gave a topic “Whether there should be a Men’s Day along with the Women’s Day” and I asked Sai Kiran, who donned the White Hat to start the process.

Sai Kiran took all the information from me and explained the rest of the teams about the topic and further added some additional information. He did the job of the White Hat, to bring out the raw information.

Next was Pratibha who donned the Red hat, gave her opinion about the problem just from her gut feeling and emotion. She said, “She has very wonderful brothers, extremely loving dad and loyal male friends so she doesn’t mind to have a Men’s Day”.

Then it was the turn of Yellow Hat, role played by Sridhar Darba. He agreed with the topic and said, “There should be Men’s Day to respect all the men out there and that would increase the morale among men.”

Arnab Bose donned the Black Hat. He disagreed with the topic. He said, “Men are already fortunate enough. The society is already male dominating and that men enjoy many privileges than women. So there is no need of a Men’s Day.”

Now it was the Green Hat turn, the one and only Mr. Kannada. He is the creative guy. He said, “Men should get an intentional holiday and a moment to enjoy.”

At the end I, Sayantan the blue hat, took all the results and concluded the process.

Thus “Six Thinking Hats” helped us to look at problem from different perspectives, but one at a time, to avoid confusion from too many angles crowding our thinking. It forced us to move outside our habitual thinking style and also allowed us to get a more rounded view of the situation.

– Sayantan Pandey

PGDM ( 2016-18)


women's day celebration at ISBR

Vina sthriya jananam nasthi,vina sthriya gamanam nasthi,vina sthriya jivam nasthi,vina sthriya srushti yavam nasthi” –meaning “without women there is no birth, without women there  is no growth ,without women there is no life, in-fact world without women is unimaginable.”

Our country has witnessed the importance of women since ancient time and its reflection can clearly be seen. From Aadiparashakti (the mother-goddess) to today’s Sudha Murthy, every era belonged to women and they proved by their deeds that how important they are in running the world. Through their love, care, affection and responsibility women have been equally and efficiently maintained the balance between work life and personal life which is an art gifted by almighty to women. Few people under some false perceptions try to underestimate women by thinking them socially weak and deprived, but those people forget the fact that women has excelled and proved in each and every field whether it is sports, art, warfare, administration, intelligence or intellect. We have witnessed the valour of Rani of Jhansi, intellect of Gargi and Ubhayabharatidevi, music by MS subbulakshmi , administration by Indira Gandhi and the most recent happening … Olympic medal by P.V.Sindhu and many more. These examples are enough to show the potential of women and the level of support given by their families.

ISBR believes in the power of women and would always try to encourage talents irrespective of gender. Many important positions are held by women here in ISBR and with the support of other staff members they strive hard and have become a lifeline for success since 26 years.

With the very concept of showing due respect to the selfless and hard work done by these angels on earth, ISBR has organised a programme on the eve of “Women’s Day” on 8-03-2017.

Mrs. Suja Warrier- senior member of CSR team at Infosys; Mrs.Geeta Suresh- Head of HR, Moog,  Mrs.  Shalini Murthy- Managing Partner, Erkaadi Systems and a former member of ELCIA   were invited as chief guests along with Dr. Chandra Niranjan –Dean Academics- ISBR, Dr. T. Karpagam-Director academics at ISBR.

The event started formally by the addresses and messages of the respected dignitaries where- in they shared the significance and contribution of women to the society with the support of men.

Mrs. Suja Warrier shared her experience during her earlier days in Assam where- in she was invited to address an event at a remote village which didn’t  even had the privilege of being electrified even after these so many years of independence.  She said “Even in such adverse condition where electricity and transport are a great problem, women over this area contribute a lot during this particular day to the society which shows that they are nowhere less than a man.”

According to Mrs Shalini Murthy , “Men and women have different roles but same rights.” She further added “Be fearless and refuse to be a victim.”

Mrs. Geetha Suresh shared her past life experience during the days when she used to hesitate to talk to her parents openly about her career and then she compared it with present scenario where her daughter is completely open to her in every matter depicting the change- over in generation. According to her, “CHANGE has to be with-in. We have to look where do we come from and where we belong to.” This was a powerful and a motivating message.

Moving forward Dr.Chandra and Dr. Karpagam consolidated in their speeches that Men and women are two sides of the same coin and there should not be any line distinguishing them. They insisted that both men’s day and women’s day to be celebrated together every-day, both are incomplete without each other.

This formal gathering was concluded by Mr. Sowmya Ranjan with a powerful message to men “Be real men and respect women.”  This had a great impact on audience.

The formal gathering was succeeded by the power-packed performance of ISBR students. Mind blowing dance performances and singing performances lured the audience and took them to the exciting entertainment mode. To carry on this energy from the stage to the audience a game similar to musical chair was played. Most of the performances were based on the themes depicting significance of women as a mother, sister, daughter, wife or friend.

If seen normally, it is a common event as other events which goes in the college generally but when seen from heart with feel we can realize the theme “Yatra Naryastu Pujyante, Ramante Tatra Devata” (Manusmruti)- meaning “ Where ever women is revered and respected, there is prosperity and divinity”.

With this note ISBR salutes each and every women with due respect.


Case Study Workshop Conducted by Mr. P K Thomas

Case Study Workshop at ISBROverview

ISBR is an institution, which is transforming fast, especially with the new academia concept which promotes new and fresh dimensions to knowledge advancement across disciplines in a dynamic, vibrant and enriching way based on meaningful engagements beyond conventional paradigms. The aim is to promote mindset change to one that is innovative, entrepreneurial and global towards sustainability for the academia.

The adoption of the case based teaching and learning innovation which aims to give value added dimensions to learning among ISBR students. As a step in addressing the critical gap, ISBR organised a Case Workshop for its MBA and PGDM students during 2nd March and 9th March 2017 and was attended by more than 160 students.

Facilitator for the workshop

The workshop was being facilitated by PK Thomas, Faculty Entrepreneurship and Strategy Area. He is also a Serial Entrepreneur and an eminent expert with experience in case study formulation for the purposes of teaching, training and dissemination. His cases were published in various reference text books and other publications.

Objective of the workshop:

 Objective of the workshop was to develop better analytical abilities and enhance decision making capacities with recent best practices.

  • Introduce the Case process as a method to manage the integration of theoretical and conceptual knowledge.
  • Share experiences and lessons learned with others

This innovative approach is in line with the New Academia concept that ISBR is advocating, involving the students from all levels of studies in various disciplines, aimed at engaging them in an enriching learning experience. By using the case studies, students are exposed to real situations which will engage them in discussions and deliberations on various issues, challenge them to think critically with a view to resolving problems and making decisions by looking at possibilities from different perspectives. Most importantly, this approach is most relevant to prepare students who would make a difference and remain competitive in the current global environment. The workshop also focused on practical sessions which helped the students to sort out and analyse data presented in the given case, consider relevant theory, draw conclusions, and present solutions. Other focus area was the logical process of case analysis with various methodologies which should be opted based on the type.

The session was quite interactive and informative for students where Mr. Thomas discussed the case study of HBS, Bill Gates and Steve Jobs. The session ended with a Question & Answer session by the students. The discussion went on for four hours which spread a great deal of information.

Panel Discussion on ‘General Awareness on Specialisation’

 This is the age where students face the challenge of answering their own questions, with respect to the right selection of the core domain and specialisation. In order to eliminate this confusion, ISBR organised a panel discussion on 28th February 2017 on “General Awareness on Specialisation”. The eminent panel included Mr Fasish Abbas , Senior Manager, Flipkart, Mrs Hemalatha, Financial controller, Fidelity, Ms Anviti Sangwan, HR Director- Adecco, Mr Anupam Behera, an Entreprenuer and Mr Rohit Biddappa, Senior Manager in Nvidia.

Program started with an introduction of each panelist followed by the expression of thoughts on the subject by each panelist for 10 minutes each. It was an interactive session and lights were thrown by the panelist on different aspects of specializations.

It was a pleasure having Mr. Fasih Abbas, Senior Manager, CX Service Delivery, Flipkart Internet Private Limited as one of the panelist. He is heading the Customer Service for Flipkart’s Payment Company, PhonePe. He has an experience of setting up critical business units from the scratch and then scaling it up to the optimum level as per the requirements. He has successfully worked on creating models to maximize capacity, increasing efficiency through process engineering and tech changes, thereby reducing costs. Having an overall experience of over 15 years managing business, people and growing them exponentially, he has been successful in managing some critical roles on both pre-sales & post-sales support sides.

With his vast experience in Customer Services and Retail Supply Chain Management, he explained the various concepts and their futuristic aspects. He cleared the doubts of students who were uncertain with respect to the future prospects of their in-principle choice. He also asked students to give 100% to add on to their skill set, focus on  the subject and use technology optimally.

“We might change and may not be the same as per our specialization as these days software are used to figure out how best sample can be selected,” said Mrs Hemalatha. Financial Controller, Fidelity. With her knowledge in financial aspects, she helped in creating a path of clear vision for students who would be interested in specializing in Finance. The various futuristic prospects of taking finance as a career were discussed.

According to Mr Rohit Biddappa, after MBA, first 4 to 5 years students need to decide their interest, which will decide their next 20 years. In a nutshell he meant that we should never stop learning as it will help throughout our career because if we stop learning then we cease being employable.

Ms. Anviti Sangwan, HR Director, Adecco India, emphasized on English communication and various future prospects of an HR were reflected to students which opened up their thoughts of choosing HR as their specialization. She pointed that skill mismatch is a big problem so we should know our skill set and be different in market. She asked students to start assessing the market to know what kind of organizations they want to get through because it is not always about brand but experience does also matters.

Mr. Anupam Beheram – Lean Six Sigma Black Belt, Rang De, is  involved in identifying and executing various  cross-functional projects, targeted at improving Rang De’s current process and reducing process deviations.

He provided inputs on various entrepreneurial skills required by an individual to become an entrepreneur. He acted as a live example for students, through which students could inculcate the various risk-taking and risk-managing abilities in the future.

Mr. Rohit Biddappa, Senior Manager, Nvidia is a seasoned Marketing professional with 20 years of experience in enterprise/B2B technology, marketing, advertising, PR, business management, social/digital marketing & brand building and entrepreneurship. He spoke about the real-world marketing trends and various contemporary opportunities faced by the marketers.

The session ended with a Question & Answer session by the students. The discussion went on for 2 hours which spread a great deal of information.



Blood Donation Camp @ ISBR

Blood Donation Camp @ ISBR

“The measure of life is not its duration, but its donation.”

– Peter Marshall

“A man’s true wealth is the good he does in this world”. The world today is built with technology, stone and bricks, but losing the fundamental living of being human. Therefore the students of ISBR Business School have organized a blood donation campaign on 4th of March 2017 as a small contribution to the mankind.

This was organised with the help of Bangalore Medical Services Trust (BMST) and supported by DKMS.

Blood donation is one of the noblest and greatest donations a man can make. Blood is our life-sap. It has no substitute. Several lives are lost because of the unavailability of blood. Doctors need blood for transfusing it in the body of person after operation and similar situations when a lot of blood flows out of the person’s body.

People should understand that their little contribution can prove to be of great help to others. He is personally benefited too. He receives a permit which enables him to fetch a bottle of blood within a year, free of cost. This would help save life of himself or his near and dear ones.

This campaign is certified from BMST and had a set of procedures for the safety of both donor and the blood donated.

It included, blood test considering the haemoglobin levels of the donor and the type of blood donated then a set of questionnaire for the donor regarding his health history.

The donor has a test regarding the blood stem cells, for his future blood requirements in case of emergency and a record is maintained for it.

He/she is directed to the area designated for blood donation and based on the results of his/her health attributes the required amount of blood is donated.

As recognition of this humanly act the donor is credited with a certificate and few refreshments.

Real bliss can be achieved through love, fellowship, selfless service and sacrifice, and not by amassing wealth alone. One must try to donate blood and see what joy, happiness and satisfaction one will experience at the mere thought that this gesture may save somebody’s life one day.

As it is said in Hindi language “Rakth daan karke toh dekho, ACHHA LAGTA HAI.”

– Dinesh 

( ISBR Writer’s & Media Club)