Why Chinese Brands are selling like hot cakes? -by Dr. Karpagam, Dean Academics, ISBR B School

Chinese Brands, once upon a time known as cheap and low quality brands are no more the same. From TVs, Refrigerators, mobile phones to fitness brands, Chinese brands are giving sleepless nights to counterpart in Indian brands. The earlier impressions about Chinese products are negative and labelled as lower end items. The consumers were used to avoid when they are learn the product or brand label as ‘Made in China’. The conceptions are no more the reality. The Chinese brands are becoming more and more acceptable.

Pricing can shape Consumer Behavior

Pricing is an opportunity. High pricing mean lost sales whereas low pricing may mean margin left on the table. The right price differentiates brand from the competitor’s brand and places a commercial return to the seller. In addition to this, it provides value to the customer. Beijing based LeEco challenged consumer durable players with a flash online sale in HD TV segment in the range of 4k. Home grown giant Videocon had to react immediately by slashing the price of its 4k TV sets by 20,000.

Last October, Chinese electronics firm Xiaomi sold more than half million smartphones in less than 72 hours during a flash sale with a renowned platform sales. Xiaomi known as ‘Apple of China’ has already clocked a sale to a tune of $1 billion in revenues just in a span of two years after selling its first smart phone in India.


With more than one product on offer, customers will position the product relative to each other in many criteria, and one among is pricing and positioning relationship, Is a brand ‘Up-market’ or ‘Down-market’?  A premium position is associated in the minds of a customer with a higher price. An entry and volume brand requires accessible pricing. In fact Vivo surprised everyone by taking over the IPL sponsorship. This shows the Chinese brands have begun to understand the global consumer needs.

 Cost Advantage:

One of the many stay strategy of the Chinese manufacturers are following a mass-production and mass-consumption formula.. Labour cost in western and central regions in china are comparatively lower when compared to the coastal areas.  They ensure that profit margins are kept low and try to cover it up by the subsequent boost in sales.Liu Dingding, a Beijing –based independent technology expert had earlier told the Global Times, “ As China’s mobile phone market is somewhat saturated, it’s a right choice that domestic brands have started to explore the gigantic Indian market, which is full of opportunities for many people in India still do not own a smartphone. Our brands are looking into the future of India’s mobile phone market”.


The speed of change is such that compared to two decades ago, it is breath taking. They need to Innovate or die. Commoditization drives down prices. The differentiation that stems from innovation always carries an economic premium.True Innovation matters the most for the present and not for centuries hence. Gone are those days, where they were selling the same model for a period of 5-7 years. Things have changed. These manufacturers ensure that every time the portfolio of products is refreshed. Jaipal Singh, Market Analyst (Client devices), IDC India said, “Mobile Vendor ecosystem is going through a multi-dimensional transition. Continuous investment from china-based vendors on retail expansion and high decibel marketing has led to disruption in the plans of home-grown vendors to some extent.”

Yes, it is the high time to understand the consumer needs.

How to crack interview of Goldman Sachs? – Secret revealed by Ms. Shruti & Mr. Sparsh

Another feather in the cap of ISBR as our talented students Ms. Shruti and Mr. Sparsh cracked the interview of one of the major financial dream company ‘Goldman Sachs’. Whole ISBR family congratulates them at their brilliant achievement.

To know the secret behind their extra ordinary accomplishment, we had a detailed talk with them. Below are the excerpts of it:

 1)    Tell us something about you?

 Shruti: My name is Shruti Jaiswal, born and brought up in a small town in Nepal. I came to Bangalore 7 years ago to pursue my post school studies. I’ve done my 12th class from Bishop Cotton girl’s school and then completed my BBM from Alliance University and presently pursuing PGDM from ISBR B School.

Coming to my family background, my Father is a Businessman, mother is a homemaker and my brother is presently pursuing his engineering in Bangalore.

I have an experience of multiple internships in places like IDBI Federal Life Insurance Co. Ltd, XBOOM utilities Pvt Ltd, and cPROFIT Wealth Management Centre.

Talking about my areas of interest, I like networking with like-minded people, travelling to new places, volunteering work/community involvement and something that always cheers me up is dancing on my favourite songs.

 Sparsh: Hello, My name is Sparsh Agarwal. I am from Meerut, U.P. I have completed my graduation in BBA from Meerut only and currently pursuing PGDM from ISBR.

Coming to my family, my father is a service man working for Vardhman industries and my mom is a housewife and I have one elder brother who is currently working in Delhi.

My hobbies include watching movies, travelling and playing cricket.

 2)    How did you prepare yourself for the interview of Goldman Sachs?

 Shruti: When I got to know about the opportunity in GOLDMAN SACHS, at first I was way too nervous. Being one of my dream companies, I wanted to put in my best efforts because I knew the selection criteria won’t be easy. I started my preparation by getting updated about the latest happenings in the finance sector as well as about the company. We went through a rigorous training in Investment bank, trade life cycle and Asset management under the guidance of placement department. Apart from this I also focused on my communication skills. I practiced mirror technique of talking and also practiced some of the general FAQ’s for HR rounds.

Finally on the day of interview I tried overcoming my nervousness and kept utmost confidence and gave it my best shot without worrying about the result.

Sparsh: I used to go through the training topics thoroughly and brush up my memory about the certain topics on which the company is related and on the topics they can ask questions from you. I even had different mock interviews with my friends and discussed every question that can be possibly asked by the interviewer.

  3)    Special mention to any incident related to your interview.

 Shruti: Yeah, I would like to tell you about one particular incident. At the end of my final round, the interviewer asked me “Do you have any questions? “

I said “Nothing as such”, then he asked me if I had asked any questions in previous rounds. I again replied with a NO, this time with a wider smile. The interview then asked me “Shruti, why don’t you have any questions” and I replied saying “May be once I start working here, I will have many questions regarding the work”. At this, both of us busted out laughing. This is where I felt that I might get through, because his expressions showed that he was impressed and it got confirmed when he replied “THAT’S IMPRESSIVE” continuing his smile.

Sparsh: This question was asked from me twice in last two rounds that you are from U.P, so are you comfortable working in Bangalore and Why have you come to Bangalore only? I told them that Bangalore is my dream city to work as it gives lot of exposure and opportunities.

4)    What learnings from college have helped you to achieve this?

 Shruti: To be honest I had stage fear and I used to take time to open up. In ISBR we have number of presentations to give, that made me confident enough to speak in front of people and also we have the best faculty who give us the best guidance and keep us motivated. I would specially like to mention Prof.  Dr. Ratna Sinha, she is always open to students and that’s what we as a student, look up in every faculty.

ISBR’s Mentorship Program where all the students are mentored by senior faculty, has groomed and brought the best qualities within us through constructive feedback sessions and several competitions. Dr. Karpagam, mentor of my mentorship group ( IKIGAI) has supported us to bring out the best in us.

Updates from placement team regarding upcoming opportunities helped me a lot.  I kept myself abreast of latest developments.

 Sparsh: Participating in different events, financial knowledge during my classes has helped a lot.

 5)    Which two members of ISBR team would you like to mention who guided you through your journey?

 Shruti: I can’t just name two people because there are many people to whom I am thankful after achieving this. First and foremost, I would like to thank the entire placement department with special mention to Mr. Abbas Ali for arranging such good companies as well as guiding and motivating me from time to time. Next, I would like to thank Mr. Manish Kothari and the entire management of ISBR.

 Sparsh: Abbas Sir and Nazia Maam because of the opportunities they are getting for us, are very good.

 6)    What is your advice to your colleagues and juniors?

 Shruti: I would like to give my learnings from all the experiences till now. Firstly, facing a rejection will demotivate you, but my advice is to never lose hope. Keep trying till you get what you desire. Being a bit nervous is normal, but overcome it, be confident and give your 100%, without thinking about the result.

Secondly, stay calm and composed, because waiting for long hours for your turn can make you impatient and frustrated.

Sparsh: My advice would be to improve confidence and communication skills because these are the two things that company looks for in job seeker through interview process.

 7)    Tips for the 1st year students on –“How to start preparing themselves from now itself”?


  • First and foremost thing is to be updated about the current market scenario.
  • Work on the way you communicate and present yourself because your personality plays a huge role.
  • Work on your analytical skills and
  • Lastly, always be engaged with the placement department and the faculty.

Sparsh: They can do –

  • If someone knows that he will get nervous it is better to have mock interview among his friends. This will help him in boosting his confidence.
  •  Select a company they want to get in and study about the company. Prepare for that by seeing what company looks for during hiring. Campus To Corporate Program has guided us to work towards our dream company.

Panel Discussion on “ Cashless Campus” moderated by Mr. Manish, MD ISBR

Mr. Manish Kothari, MD ISBR and Dr. C Manohar, Dean ISBR moderated the panel discussion on “Be Future Rready – Transform into a Cashless Campus” by Microsoft in association with AIMS held at Hotel Ritz Carlton, Bangalore. The event saw many dignitaries such as Mr. Sunil, Director Microsoft, Roshini Kumar CEO- Efee, Mr. Jay Raj, Trustee- BMS Education Institution and Mr. Shiv Kumar, Chairman- ASSOCHAM.

Dr. C Manohar, Dean ISBR urged that all payments cannot be made through card. Sometimes cash payment is also required.  He further added,” Instead of saying cashless, you say less cash. People are getting accustomed to cashless payment. In fact, education institutes are also making their campuses cashless.”

To provide the solutions for cashless transactions, Mr. Roshini Kumar, CEO Efee discussed that once the institutions become cashless, it becomes headache for parents to make payments. POS (Point of Sale) equipments are not available so some of the schools are not able to accept debit / credit card. To ease this situation, parents can make payment using Efee online. The due date of next payment is also informed so as to make future payments in time.

Director Microsoft, Mr Sunil spoke about the program developed by the Microsoft to make the educational institutions cashless from nursery to PUC.

The discussion concluded that campuses should go digital and the Institutions should encourage cashless payments to sustain and promote digital campus. The event was covered by the leading Kannada daily Prajavani. Click here to read more https://goo.gl/I30EB5

An Interview with Dr. C Manohar

Dean ISBR, Dr. C Manohar

Q1. What is unique about ISBR?

An Institution should be a space for individual’s personal growth and extension of knowledge. Within this parameter, how good the institute is what to be seen? ISBR is marching towards becoming that ideal institution by creating the right human resource and space for the overall development of students and the faculty with an experience of over a quarter century (26 years). ISBR strives to create an atmosphere for identifying the potential of an individual and provide an eco system, with a value based foundation for students to excel and become corporate and social leader or entrepreneurs.

Q2. What is special about the courses offered?

There are many colleges offering MBA program having similar curriculum. What sets ISBR apart is the time tested, up-to-date curriculum relevant to current industry requirements that enables students to be placed in the bracket of among the finest work force in India. Here ‘finest’ implies in terms of value, relevance and usefulness of learning. Institution’s output is the input for the industry. To become a valued asset in corporate, the students shall have right competitiveness, competence and capability.

ISBR admission, Dean ISBR

Competitiveness is to perform better than others to be ahead, competency is the capacity acquired through knowledge, experience and training and the capability is the skill to apply competency. Our formal and non formal education system  ensure enhanced capabilities of the student so that he or she outperforms once enters the professional world and brings added value to the organisation.

To cater to this need, ISBR offers MBA/PGDM programs in various formats to suit the current and future industry trends. Our programs are University of Mysore, AICTE, Ministry of HRD and Government of India approved.

Q3. How is the faculty of ISBR?

We have an excellent faculty team which is among the best; many with PhD and all come with significant academic and industry experience. They actively engage in research and publish articles in reputed academic journals, also serve on editorial boards and hold leadership positions in professional organizations. They make students understand basic concepts and enable them to apply conceptual knowledge in real life situations through cases, projects and assignments. There is 60% learning and 40% teaching component. Their didactic style of teaching involves a large number of student-led discussions and engaged self learning by students.

Q4. What do students gain?

ISBR create space for development of students through physical infrastructure (campus, sports facility), intellectual infrastructure (faculty, library), technical infrastructure (software / hardware), and social infrastructure (industry connect). The strong connect with industry and Industry bodies allow structured flow of knowledge from industry to college. Apart from regular industrial visits and workshops, Industry academia collaboration, Star Invitee and Mentorship Programs facilitate overall development of social and life skills as well as sharpen the decision making skills of students. Thus, the students are at great comfort in realizing the potential, opportunities and facing challenges.

Q5.  What are the advantages of Global PGDM Programs?

Today’s manager, to be successful must be globally competitive. It is important therefore to gain exposure of business environment in different geographies and eco – system. Global PGDM provides an opportunity of learning in more than one country, thus provide an opportunity to understand the life in different socio- economic environments. They not only learn the business dynamics but also understand the human values and culture in different settings. It also enables them to be more effective and efficient in multi-culture transnational organisations where greater opportunities are emerging.

Q6. What is there to look up to for MBAs beyond industry?

There is huge scope for MBAs to look beyond industry n become entre setting up staryops in new tech  & service areas. There is ample support and assistance available for start-ups under cvarious scheme of state & central Govt n also industry bodies, CII, Fici, Asso, othares. Further they may also look at social sectors which are critical to overall growth of the economy.

Q7. What is ISBR’s research initiative?

ISBR research centre is by far the largest among the research centres of the University of Mysore outside Manas Gangotri. ISBR research scholars come from academia and industry. They are working on a wide range of issues and topics of relevance to management, business and all sectors of economy. The output generated through the research initiative is adding to the knowledge of a variety of fields including emerging practices in HRM, the dynamics of markets and marketing, disruptions in technology through innovations, challenges of new age economy, entrepreneurship, decision sciences, matters of governance and international business environment. The ISBR Research Team is on constant look out for discovery, towards finding solutions to emerging challenges in the VUCA (Volatile, Uncertain, Complex and Ambiguous) world.

Q8.  Tell us something about ISBR culture?

Every individual has a subtle desire to become independent and be a value to society in some stage or the other. Earlier it happens is better. What needed is to trigger the desire in that individual to break the cell and move into a phase of metamorphosis. They bloom into becoming an entrepreneurs and social leaders. Innovation is to be nurtured and accomplishments must be cherished. Our culture respect an individual’s potential and help them to nurture. ISBR culture and values are reflected in the epitome of its logo. The positive environment at ISBR incubates young managers to ideate, innovate and rise to new heights in their career and life.

As we have national and international students from various geographic locations, we respect all cultures and celebrate them with vigour.

Q8. What do you say about student-faculty relationship?

Student- faculty relationship goes beyond teaching and learning. There is a long lasting relationship of mentor- mentee, built for life in most of the cases. Faculty is always accessible and are dedicated to student’s grooming and development.

Q9. How does alumni interaction is encouraged at ISBR?

Alumni are important stake holders of ISBR family. They carry forward the values and leadership qualities from institution to corporate and to the rest of the world. What they bring back to the institution is equally important and relevant. Alumni return to campus as resource persons, as recruiters and as researchers. They bear the flag of ISBR as a mark of quality, growth and progress. Many of them are acknowledged for their contribution by their employers and they are recognised as ‘Gems Of ISBR’. Besides, there is a constant interaction through physical participation and social media.

Q10. Could you please brief us about the placements at ISBR?

Placements at ISBR are excellent. Majority of students get placed in their chosen fields of specialization, in their preferred sectors and domains of industry. Packages are above industry average. ‘ Campus to Corporate’ the unique project at ISBR not only provides students a unique opportunity to gain exposure to career insights but also empowers them to find and make a right choice through a self initiated process of connecting to industry.

Q11. What is beyond academics at ISBR?

The life at ISBR leaves lasting impression on student’s life. Beyond academics, students are also involved with a lot of CSR activities, social service, governance and rural development. We recognize the contribution made by women, teachers, entrepreneurs, social leaders, soldiers and their families. ISBR, along with industry bodies has instituted special Awards- ‘Abhinandana’ to recognize women achievers in different walks of life. The story of successful people in different walks of life inspires younger generation.

Q12. How ISBR is promoting CSR culture and what CSR activities have been taken up by students recently?

ISBR students have ample opportunities to engage and explore CSR activities. Among such areas are environment, green projects, rural development, education and the like. Active engagement initiatives such as Swachh Bharat, Stand up India, Digital India, TOI Teach India, Tree plantation, health campaign, Social Awareness campaign, pollution control, corruption free India, Awareness on go cashless for small companies and vendors are among them. ISBR undertook a special project along with RCC ( Rajasthan Community Centre) and donated uniforms to 10,000 needy students from­­­­ ­­government schools with participation from ELCIA (Electronics City Industries Association).

Q14. Could you please explain the tag line “Real World Real Learning”?

“If your knowledge is not relevant to the real world, it is not real learning. So make it relevant”

At ISBR we expose students to the corporate world through formal and non formal education so that they get hands-on experience to organisation’s systems and processes. Here, they transform from latent ‘potential’ into ‘real’. As the gold would have passed through hard drilling, crushing, smelting to finally becoming precious gold, students transform through the process of vigorous training, coaching and mentoring, with dedication and hard work, to becoming fine human beings and then effective managers! Thus they discover, emerge and rise, to the REAL WORLD through REAL LEARNING.

Top 10 Reasons to Recruit from ISBR B School

1. The Group ranking & its existence:ISBR Business School has an experience of 26 years in delivering top quality management education. It has been ranked no. 1 in New Generation B School of India. Recently ISBR has been ranked as PLATINUM INSTITUTE by AICTE- CII Survey. Only top 3% of the institute could make it and ISBR is one among them.

2. Strong Industry Connect- The team ISBR has strong association with many national and international professional, academic and industrial bodies like ASSOCHAM ( Associated Chambers of Commerce and Industry of India), CII ( Confederation of Indian Industry), NHRD ( National Human Resource Development), NEN ( National Entrepreneurship Network), AICTE, AIMA, HOF University, Germany, University of MASSACHUSETTS BOSTON and so on. Students at ISBR are well connected with these bodies which provide them a network for interaction and cross learning.

2. Student intake process / quality: At ISBR, students undergo a rigorous selection process before final admission offer is made. Selection criteria includes academic back ground, extra co curricular activities, communication skills, performance in entrance exams ( CAT/MAT/ XAT), internship in good companies, work experience, performance in group discussion, presentation, personal interview and so on which ensures the intake of only quality students.

3.  Alumni engagement: Every student passing out from ISBR automatically becomes a member of ISBR Alumni Network. This network helps the students in getting internships as well as real time updates regarding the recruitment process at company and thus final placements.

4.  Excellent experienced Faculty (Teaching resources): The outstanding and accessible faculty at ISBR has vast academic and professional experience which enables students to get benefitted by experiential learning.

5. Industry Mentorship Program: Under this program, students are mentored by some of the top notch managers of great companies like Volvo, Bosch, GE Healthcare and many more which give students a good industry exposure and networking opportunities.

6. Industry supported curriculum: The management team of ISBR consists of eminent people from Academics & Industry which further contributes towards high standard of academic governance and delivers industry relevant curriculum which not only impart theoretical knowledge but also provide hands on corporate experience through case study, workshops, industrial visits, guest lecture and so on.

7. Cross Culture exchange programs: Foreign students coming from all across the globe bring in cross cultural learning experience for our students. Students pursuing Global PGDM programs experience multinational culture in foreign universities which prepare them to the emerging global opportunities.

8. Campus & Infrastructure: Campus is well developed for comfortable education. Beautiful gardens and landscape, air conditioned class rooms, auditorium, cafeteria, recreational activity zone and digital library provides a productive environment for learning.

9. Strategic Location: ISBR is strategically located at Electronic City phase 1, in Silicon Valley of India, Bangalore, surrounded by 300 companies which is an advantage for students to get immense corporate exposure.

10. Entrepreneurship Culture: The overall learning and experimenting environment encourages students to nurture entrepreneurial skills and capabilities and further present the opportunities to start their new business ventures.

A tete-a-tete with Mr.Balachandar Natarajan, Group Director, Human Resources at Coffee Day Group/ NHRD, President, Bangalore Chapter.

An unassuming young man walked into the cabin at the Coffee square building where we were caught unaware for a conversation over a cup of coffee. He was none other than the visionary Leader of Cafe Coffee day who is at the helm of affairs as a Group Head, Human Resources and also the President of NHRD Bangalore Chapter.

Excerpts from the interview:

1. Before we embark on the mode of conversation, do you have any quote or message for this young people who are with us right now (referring to the student team?)

Well, if you look around you will notice the paintings of musicians on these walls, right! They reached there because of their personal interest, practice and following the dreams. Likewise, not only the youth, anyone for that matter has to have a “Sadhana” to reach heights. So stay focussed,

2. Can you tell us about your journey, any specific turning point in your life?

Yes, the turning point was at the age of 18 when I joined Eureka Forbes as a young Sales person. Knocking at the doors of the customers and eventually getting into the portals of reputed organizations was an experience by itself. The self discovery was amazing! The inflection point was when I started my journey with Asian paints, Hewitt Associates, GE Health Care, Strides Arco lab, Standard Charted Bank across the country and Globe. The years of learning and immense exposure made me what I am.

3. Can you throw some light on your back-ground?

I am from Chennai, have a MS in Industrial Management from IIT Madras and a Masters in Personnel Management and Industrial Relations from Loyola College, Chennai. I am married with a daughter and a son.

3. If you had the chance to start your career over again, what would you do differently?

(Beaming) An Architect of course!

4. What would you think are the top three skills needed to be a successful entrepreneur?

(Smiles and says Interesting) Passionate about an idea, Tons of hard work and perseverance is the key for a successful entrepreneurship venture.

5. Do you wish to share your thoughts about any failure which was an eye-opener in your journey?

Many, just not one (Contemplating) very recently when the Government had turned down the proposal to host the conference at NHRD it was a tough time. However, before three days to the event we got the proposal much to our relief. So, such learning experiences make one wiser.

6. Describe your typical day.

The day starts with different transactional roles, meeting and listening to people, hiring and developing leaders. Spotting talent coaching and grooming is a part of the day’s activity

7.  When you refer to the word “developing leaders” do you significantly have any leadership development programs or training interventions for your workforce?

Absolutely, we have people joining us from rural parts of the country, who have to be groomed according to the industry needs. So, we have the “skill development centres” which help in training them. There are many instances of individuals who have transitioned from team members to team leads. There are multiple training interventions and transition programs that help people grow. Yet, another thing is spotting talent and mentoring them. We hire students from management schools as trainees and coach for six to nine months to make them industry ready.

8. In the era of job hopping / attrition are there any retention strategies you follow at your organization?

Job hopping is a common thing if some other organization is paying thousand rupees more individuals tend to move. Having said that, we ensure there is challenging roles, job rotation, talent management and employee engagement practices. There is always a culture of learning mode at our place.

9. One word that defines “Mr. Balachandar Natarajan

An optimist who is self driven

10. What are your hobbies?

“I shoot pictures not animals” (laughs) interested in photography

11. Who is your inspiration or a role model, any good book that has left an indelible mark?

Not just one role model. Different and multiple role models in different situations have been a positive force. Like, Siddharth, our chairman, my ex-boss from GE.

Once again there is nothing like one special book. Yes (ruminates a little and quickly quotes) “Talent masters” is a wonderful book. Authors like Ramcharan have always left an indelible mark, no doubt.

12. Apart from your organization, which is the other company or business you admire the most? Why

 (Answers in a jiffy) Amazon! Is the only name that comes to mind for its intense business, rapid growth and unique culture?

13. When you said culture, what kind of culture is practiced at CCD. Please elaborate.

At CCD it’s always an entrepreneurial culture. There is a sense of purpose and ownership among the people.

14. As you are into two major leadership roles, both at CCD and NHRD what are the challenges you face?

At NHRD it’s a voluntary role from 11th June to 19th May. However, the challenge is to continuously add value to the HR community. It is quite interesting. There is always an urge to contribute the best. And at CCD the challenge is always to cater to the changing customer base.

15.  when you refer to the changing customer base, what exactly does your organization follow, Because, you mentioned earlier about your fascination for Japanese culture. Is there a practice of Kaizen, kanban, and poke yoke?                                                                                                   

There are more than three lakh customers and the front line employees are the linking pin. Here the importance is attached to the grooming on the required insight, cafe culture etc. There is no such labelling but definitely continuous improvement. Innovation and training in the customer service is highlighted. In India there is lack of training in the customer service which cannot be neglected at any cost.

16. What motivates you to perform? How do you deal with stress?

The motivation comes from the focus in making a difference. The urge to learn continuously keeps me motivated and of course there is no pressure as such when you love what you are doing. There is a clear time management at my end.

17. Do you any fear or threat for that matter?

Technology is a threat and I fear that however I tend to learn from kids. The current generation is tech savvy. I think one need to overcome the fear by being agile and adaptable.

18. What should be the key focal areas for Management institutes like ours?

The b-schools today no doubt are imparting the much needed knowledge. But the practical learning is somewhere missing. For instance if I had to hire a student I would certainly like to know if he/she is equipped with the usage of Excel. If yes, then which level of using an Excel tool? Knowing to doing is very important.

19. The success mantra for a professional is…..

Certainly, look forward to take up the challenges and stay ahead of the learning curve.

Thus the conversation came to close with Mr.Balachandar Natarajan when Prof Preeja Sreedhar wrapped up the interview with a quote from Jim Collins “Good to Great” thus: Level five leaders are a rare combination of personal humility and personal competence and I should certainly say you are indeed a level five leader and no exaggeration in it. 

What Makes ISBR MBA Unique?

In an interconnected economy, as an MBA aspirant, you need a global perspective to help your organization secure a competitive advantage. With a focus on strategic leadership, our MBA program with a strong legacy of 26 years prepares you to lead organizations in a business world that are increasingly competitive and complex. Our MBA Program is offered by the University of Mysore which is assessed with an A+ grade by the National Assessment and Accreditation Council (NAAC), approved by UGC, Ministry of HRD, Govt of India, and Member of AIU. Through a range of features, our MBA program encourages you to think innovatively, to spot and seize opportunities and to bring about effective change.

Location advantage 

ISBR Business School Bangalore is located in Electronic City, which is amongst the fastest growing locality in Bangalore with a huge industrial base of more than 300 companies. We recognize the needs of industrial visits and address it through the frequent visits to industries. It permits the students to rise up skills apart from a textual curriculum.

Mentorship Program

ISBR in its efforts towards scaling up student development function and towards enhancing the competencies of students to be better learners and performers in academic, co-curricular, assessment and placement has designed a ‘Mentorship Program’. This program establishes Mentor – Mentee relationship which facilitates development process in an orderly manner with an outcome-oriented approach. MBA students are mentored by acclaimed faculty on a regular basis to monitor and assist students on their wholesome developments. Mentees gain valuable advice in developing knowledge and skills, improve communication skills, learn new perspectives, build networks and advance in their career.  We also assist students to understand the value of self-disclosure, and encourage them to give and accept constructive feedback by explaining the idea of Johari Window. This helps students to build better, more trusting relationships with one another, solve issues, and work more effectively as a team.

Organizational Study

The organizational study is designed to provide holistic development for the students about the organisational structure, process and practice wherein they are introduced to the functional areas which can help them connect theory with practice before they are exposed to the specialization. Recently students got the opportunity to work with some of the great companies like GE Healthcare, Bosch, Volvo, Wipro etc under organizational study.

Clubs & Activities

With 8+ clubs to choose from, students are certain to find one that matches their interests or simply sparks curiosity. Some of the interesting clubs such as writer’s club, case study club, innovation cell etc sponsor a vibrant array of activities on campus. Recently, students from Finance Cell and Cultural Cell conducted MS Excel workshop and Rangoli competition respectively which brought together like-minded students to bond on their common interest.

Guest Lecture Series

The Guest lecture series at ISBR is accomplished solely by the students of ISBR. Students work independently discovering potential speakers from various sectors and identifying subjects of interest. Today, over 150+ programmes have been successfully conducted with prominent speakers such as Padma Bhushan Prof. N. S. Ramaswamy, Mr. Bijou Kurien, and Mr. C. Terence Sagayaraj and many more.

Microcosm Atmosphere

ISBR has students from across the globe which represents the vast cultural diversity of our country and even international countries. Students learn to live and blend in a cosmopolitan culture with a diversified group of students where each culture is taken forward and each festival such as Christmas, Diwali, Pongal , Halloween and more are celebrated in full spirit.

Career Growth Potential

You can expect your lucrative break in the corporate world in Bangalore where 950+ corporate giants like Texas Instruments, CISCO, and IBM have made their home. It opens a plethora of avenues in – marketing, sales, human resources, finance, operations, logistics and supply chain management where you can head start your career as an IT Manager, Financial Manager, HR Manager, and Financial Advisor etc.

Entrepreneurial Culture

At ISBR, we foster entrepreneurial culture environment where students are motivated to innovate, create and take risks. We work towards to build a culture of big ideas and leadership where our students take what they learn in class and use their creativity and critical-thinking skills to drive change. We also have a rich history of students whose ingenious projects were backed and approved by the esteemed judges who believed in their vision and passion.

 Placement & Internship

ISBR works closely with students on a personal basis to support their career planning and prepares them for that next important step in their business career. Our 100 % placement record attests to the quality of our students and the strong relationships we maintain with a wide variety of leading global organizations like Morgan & Stanley, KPMG, 3M, Zelo, Birla Sun Life, Airtel, Café Coffee Day etc. We conduct workshops, pre-placement talks which help students to develop critical thinking and effective decision-making skills that they can bring back to the organization. We also provide secure internships that give students a ‘real’ flavor of the industry.

Enhance your leadership skills. Become an entrepreneur or consider a career change – wherever you’re headed, our MBA program will help you get there. To sum it up, it’s a unique opportunity to give your career a head start.

To know more about MBA / PGDM Programs and admissions, please contact Program Co ordinator at -7019910173 or mail to info@isbr.in.

ISBR Signs an MOU with University of MASSACHUSETTS BOSTON

“Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital – the world’s best talents and greatest ideas.”

-        Jack Welch

 Globalization is poised to be the theme of the 21st century and may well be the greatest reorganization of our world since the Industrial Revolution. Business leaders can no longer ignore globalization. Every business leader must be prepared and equipped to lead in a global, cross- cultural world. To meet these ever changing diverse demands placed on business leaders, Business Schools like us believe in learning through International, multi cultural and transnational exposure.

ISBR B School in its pursuit to provide best of the opportunities to the students is always on a look out for prospective industrial and academic connect. Recently ISBR has signed an MOU (Memorandum of Understanding) with University of MASSACHUSETTS BOSTON for academic cooperation with an objective of fostering academic exchange and promotion of joint education.

The University of Massachusetts Boston is internationally recognized as a model of excellence for urban public universities. The scenic waterfront campus, with easy access to downtown Boston, and its location in a major U.S. city, next to the John F. Kennedy Library and Presidential Museum, the Commonwealth Museum and Massachusetts State Archives, and the Edward M. Kennedy Institute for the United States Senate provide connections to employers in industries such as finance, health care, technology, service, and education, offering students opportunities to gain valuable in-school experience via internships, clinical, and other career-related placements.

Students live throughout Greater Boston and in apartment communities’ just steps from the campus, and enjoy the rich amenities, cultural attractions, and educational opportunities that make the city the biggest and best college town in US.

 Both ISBR and University of Massachusetts Boston has come up with the following activities to pursue in academic and educational field:

 Summer and Winter School Participation

  • Promoting Online Education Program
  • Joint Research Activities
  • Faculty Exchange
  • Student Exchange
  • Exchange of research results, academic publication and other academic information

 Through these Global Management Programs, management graduates accomplish many objectives, but the following three are at the core:

  1. Experience and understand the culture of other countries through student exchange programs.
  2. To become cultural sensitive and have a broad approach to adaptability.
  3. Build a strong network with foreign students /faculty as well as explore international internship and placement opportunities.

 We at ISBR believe in imparting practical knowledge and hands on experience to our students with a motto – “Let the learning be real in the real world ….”

ISBR Ranked as Platinum Institute by AICTE- CII Survey

ISBR – A Platinum Institute

ISBR Business School has been ranked as “Platinum Institute” under AICTE – CII Survey 2016. Only 18 percent of the total institutes of the country were able to make it to the Top level i.e. Platinum and ISBR is one of them.

The Confederation of Indian Industry (CII) has been working on improving the output and quality of higher education in India for the past several years. With a firm belief and commitment that industry has to pay back to academia and society, what it gains from it and that it is in its own interest that the academic system becomes closely aligned with its requirements, CII created a multilateral platform of University- Industry Congress (UIC) in 2007. Several projects and activities have since then taken place under the aegis of this platform. One significant and successful project under the University – Industry Congress has been the annual mapping of linkages between industry and academia through a survey which is conducted in partnership with the All India Council for Technical Education (AICTE).

The AICTE- CII IndPact survey is a mature tool to measure the depth and extent of collaborations between technical institutions in the country and the industry.

The objective of this IndPact (Industry Impact) survey is to access the status of partnership between technical institutions and industry. Institutes were evaluated based on six parameters given below:

  1. Governance
  2. Curriculum
  3. Faculty
  4. Infrastructure
  5. Services/ Project & Skill Development
  6. Placements

These parameters have been designed to give insights into:

  • The extent to which institutes have been able to meet the dynamic demands of industry- responsive education
  • Institutes’ capability and resources to produce talent in order to meet market requirements

The eminent jury included the renowned academician and Industrialist like Dr. Y S Rajan- Professor ISRO, Prof. R. Natarajan – Fotmer Chairman, AICTE, Dr. Prahalada Ramarao- IISC, Prof. J. K. Mitra- Former Head & Dean, Faculty of Management Studies, Delhi University, Dr. Maqsood Ahmed Khan, Registrar, University of Mumbai, Dr. Sujatha Balakrishnan- Managing Director, Valtech India Systems Pvt. Ltd, Dr. Vinnie Jauhari – Education Evangelism Lead- Microsoft Corporation India and many more.

The esteemed sponsors of the survey were Cadila Pharmaceuticals Limited, Elico Limited and Hindustan Unilever Limited.

AICTE- CII Survey Feedback Report on ISBR performance:

  • Basis the statistical model of objective scores and weightage thus earned, the institute’s performance has been green and it falls under the ‘Platinum Category’ which stands for highest level of linkages with industry and where only 18% of the participating institutes in the AICTE- CII Survey figure. Purely from that perspective the institute’s performance is commendable.
  • Institute has scored well in Governance, placements and curriculum.
  • Participation from Management institutes has been the highest in the survey in the past two years.

AICTE- CII survey is a great initiative to bring industry and institutes close by evaluating their performances thus bridging the gap between industry and academics. ISBR B School is privileged to be a part of the 3% institutes out of 900+ institutes who took part in this survey to be recognised as ‘Platinum Institute’. This further strengthens our commitment to our core foundation and value system and encourages us to deliver the best to society.