ISBR witnessed yet another thrilling, fantabulous, witty and whacky-titled event ‘CHUSTI AUR FURTI’ organized by ISBR marketing club CREATIVE CARTEL on 23rd November, 2013.

This event not only tested the knowledge but also the wits of the participants, comprising  five rounds accompanied by belligerent elimination, the student showcased enthusiastic participation.

The first ‘knack round’ tested the aptitude of the participants, followed by the second round titled ‘ Digital cerebrum’ following which 16 teams proceeded into the third round, which was ‘Brain Teaser’. Participants knowledge about sports, business and current affairs was put to test. 8 teams qualified for the semi-finals. The event showcased enthusiastic participation from the students.

But this was just a drop in the bucket. The best was concealed for the last day. The semi-finals and the final round was conducted by our very own Quiz master “K.V.R” who lives and breathes ‘MARKETING.’ He was like a cherry on the top, who made the event even more exciting and energetic.

The winners of the event were SRIRAM and DHARAMVEER. There win was a metaphor of the dramatic climax of a movie as they started with being the least scorer of the final round but their general knowledge proved to be the best arsenal in the toolkit.

The 1st runner up were Zafar and Abhishek and the 2nd runner up were Sakshi and Vishwanath.

The ending of the event justified the blitzkrieg with which it began. Indeed, marketing club of ISBR creative cartel added another feather of glory to their hat.


Delegates from USA visit ISBR B SCHOOL, Chennai for an International Seminar

On 6th Nov 2013, ISBR B SCHOOL witnessed the US Delegates walking into the campus to address the MBA students on various interesting topics. The International seminar was held at ISBR Business School Chennai in collaboration with Splendio IT solution. of the ISBR welcomed the 5 eminent speakers Mr. Timothy c. Banks, Mr.Timothy J. Oxley, Ms. Sherry Lynn Amos, Ms. Tolu Taiwo and Mr. Brain W. Kolb all the way from US. The main objective of the program is to bring the Global exposure to students  and the campus was buzzing with energy as students enthusiastically took part in the seminar. The day began with an invocation song and followed by the lighting of the lamp by our guests. Our director Mr Achuth Kumar , then welcomed the gathering. Mr. Edward of Splendio IT Solutions then presented us with an overview of the seminar. Our CEO Mr. Bharath Jain then delivered the presidential address.

The first speaker for Plenary Session I was Mr. Timothy J Oxley, who has been a part of  General Counsel  of OxVision LLC and BridgePoint International LLC. He briefed us on merger and acquisition and legal issues involved in Indians starting a business in US and also about business ethics. The session was very informative, where a lot of students cleared their doubts on ethical issues.

The second speaker Mr. Timothy C Banks, who is a senior IT professional, with extensive experience in supporting strategic real time systems in the financial trading field. He briefed us on financial trading and its scope as business and role of IT in financial trading. He also shared with us his personal experiences in financial trading, which was a great insight and an eye opener for all of us.

For Varshita samy, a second year MBA student, meeting people from the corporate world was an eye-opener. “We got to interact with a lot of people and it helped us hone our skills. It was a good learning opportunity,” she added.

The plenary session II was taken over by Ms Sherry Lynn Amos, who has an experience of 15years in sales and marketing at Xerox Corporation and 3years in sales and consulting at Gartner Group. She spoke about various sales and marketing techniques and deal closure. She not only enlightened us, with her sweet smile and enthusiasm but also shared with us her personal experiences of her with family owned business and entrepreneurship, which kept all of us engrossed to our seats. With her charming face she answered all our questions.

The second speaker of plenary Session II was Mr. Brain W. Kolb. He has been a VP, private banker of JP Morgan Chase for 4years and now a relationship manager in Citibank. Mr. Brain discussed with us about Role of private bankers in business and its scope as a business. His views on IT marketing, was very informative and interesting. He also shared with us his personal experience about writing books and about web building. He was one of the most eminent speaker  of the day who kept us all to the edge of our seats.

The final speaker was MS. Tolu Taiwo , who is currently the executive director at Horizon Pharma Inc. She shared with us her knowledge on Medical Information Management and its scope of business. She also educated us on how do the outsourcing process works and its scope in India. Her speech on KPO and medical management was a complete new avenue for us, which gave us so much knowledge.

Overall this international seminar was an eye opener for each one of the students , very informative and interesting. The students certainly did walk back with a far more knowledge and learning.